H&M is a Swedish fashion retailer with over 2,200 stores globally and annual sales of over 2 billion euros in 2010, up from 1.2 billion euros in 2006. As a global company, H&M faces risks from factors like changes in fashion trends, weather conditions in different markets, shifts in consumer behavior, and fluctuations in foreign currency exchange rates that can impact its international expansion and profits. The document provides an overview and financial analysis of H&M's business operations and growth as well as risks to consider for the company.

1. Fashion store
H&M group
The financial review

2. Overview
• H&M: well running company
• Financial analysis
• Risks

3. H&M group
• Total stores: 2206 in 38 markets
• 218 new stores

4. H&M group
• Swedish company
• 1st store: 1947
• Internet and catalogue sales
• > 87.000 employees
• Fashion + quality

5. Financial analysis
• 1 EUR = 8,94 SEK
• Sales (VAT): 77%
• Profit after tax: 102%
• Total profit:
• 2006: 1.208 million euros (10.797 million SEK)
• 2010: 2.090 million euros (18.681 million SEK)

6. Financial analysis
• Share split (June 2010)
• Total shares: 1.655.072.000
• Class A shares: 194.400.000
• Class B shares: 1.460.672.000
• Earnings per share: 0.80 euros (2006) 1.26 euros (2010)

7. Financial analysis
Worldwide Sweden (parent company)

8. Risks
• Fashion
• Weather conditions
• Changes in consumer behavior
• Climate change
• Trade interventions
• External factors in production countries
• Foreign currencies
• Expansion into new markets
• Launching new concepts
• How the brand is managed.

9. The End
• Thank you for watching!
• Fran Moorthamers

10. Sources
• http://www.eyemag.se/core/items/201103/4170/HM_E
NG_DEL1.pdf
• http://about.hm.com/be_nl/ir
• http://www.eyemag.se/core/items/201103/4174/hm_en
g_del2.pdf