SlideShare a Scribd company logo
1 of 26
[object Object],[object Object],[object Object],[object Object],[object Object]
Truth ,[object Object],[object Object],[object Object],[object Object]
Getting people to like you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting your customers to love you ,[object Object],[object Object],[object Object]
Rules to live by ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching out to new customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most Effective!
People talking about you ,[object Object],[object Object]
Limited Impact ,[object Object],[object Object],[object Object]
The Social Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The multiplier effect of Web 2.0
Power to the little people ,[object Object],[object Object],[object Object]
What does this mean to you? ,[object Object],[object Object],[object Object],[object Object]
She blogged, she tweeted, got RT’d, thousands saw it.
He put his complaint on Yelp, then tweeted about it
His customers wrote about him on AskAroundOttawa
Their customers wrote about them on their Facebook page
YouTube 40,000 people saw this great testimonial to a taxi business with great customer service -  it’s well worth watching: http://www.youtube.com/watch?v=YG48U5iPESA
Key Takeaways ,[object Object],[object Object],[object Object]
How to Leverage all this ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don’t!
Listen In Twitter Search & Google Alerts are free
Start talking to your existing list – don’t sell, offer value: news, advice, fun.  I’ve never bought from Roy but I feel like I  know him. I will be his customer one day.
Leverage what others say “ professional and reliable..does a great job!  Check him out on AskAround.ca” John Smith Happy repeat customer
Invite Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People are expecting you to create more ways for them to talk to you.  Seize the opportunity - invite them in, its easier to sell if you can create a relationship with people and relationships require conversation
I know what you are thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last thoughts Don’t feel you have to do everything right away, but start something to become a better relationship marketer, even if it’s just listening
Lynda Partner www.partnersinc.biz www.linkedin.com/in/lyndapartner [email_address]

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Its All About Relationships 10 09

Editor's Notes

  1. Building Buzz and Brand Workshop — Slide Handouts
  2. Building Buzz and Brand Workshop — Slide Handouts
  3. Building Buzz and Brand Workshop — Slide Handouts
  4. Bain and Company 81% of companies think they have great customer service – only 8% of consumers agree Building Buzz and Brand Workshop — Slide Handouts
  5. Building Buzz and Brand Workshop — Slide Handouts
  6. Building Buzz and Brand Workshop — Slide Handouts
  7. Building Buzz and Brand Workshop — Slide Handouts
  8. Building Buzz and Brand Workshop — Slide Handouts
  9. Building Buzz and Brand Workshop — Slide Handouts
  10. Used to one to one or one to few now its one to many Building Buzz and Brand Workshop — Slide Handouts
  11. Building Buzz and Brand Workshop — Slide Handouts
  12. Building Buzz and Brand Workshop — Slide Handouts
  13. Building Buzz and Brand Workshop — Slide Handouts
  14. Building Buzz and Brand Workshop — Slide Handouts
  15. Building Buzz and Brand Workshop — Slide Handouts
  16. Building Buzz and Brand Workshop — Slide Handouts
  17. Building Buzz and Brand Workshop — Slide Handouts
  18. Building Buzz and Brand Workshop — Slide Handouts
  19. Building Buzz and Brand Workshop — Slide Handouts
  20. Building Buzz and Brand Workshop — Slide Handouts
  21. Building Buzz and Brand Workshop — Slide Handouts
  22. Building Buzz and Brand Workshop — Slide Handouts
  23. Building Buzz and Brand Workshop — Slide Handouts
  24. Building Buzz and Brand Workshop — Slide Handouts
  25. Building Buzz and Brand Workshop — Slide Handouts
  26. Building Buzz and Brand Workshop — Slide Handouts