http://www.campaigneq.com/ - With a wealth of experience in the performance marketing and media buying space, Dirk McGregor covers all aspects of running a successful performance program: CPM, CPC, CPL, CPA, Affiliate, Lead Generation. Included in the presentation are networks like ValueClick, RightMedia, Rubicon, CNN, Facebook, Google AdWords, Bing, Yahoo, PepperJam, Commission Junction, LinkShare, Share A Sale, Integrate, QuinStreet, XL Marketing. Dirk also talks about the importance of proper marketing tracking, attribution and web & mobile landing page optimization using his new platform, CampaignEQ.

1. How To Run A
Performance Program
Dirk McGregor

2. Who am I?
- Managed monthly budgets in excess of $1M
- Early MySpace
- Founding team at Dedicated Media to acquisition
- Director of Acquisition at Beachmint
- Founder, Campaign

3. Media Buying 101
CPM
CPC
CPL
CPA

4. Wild West Industry
An Industry Built on Relationships
Large $$$ Changing Hands
High Fraud Rates
Budgets under $3k per month are very small
Deposits required

5. Where Do We Start?
‘Long-Tail’ & Branded Search Traffic
Lower Risk
Low Volume = Long Learning Time

6. Buying Lead Data
Buying Leads
Doesn’t Have To Scare You
Depends On Your Industry/Product
Reputable Vendors
Email Campaigns
Landing Page Optimzation is Key

7. Affiliate Networks
They Still Exist For A Reason
Extend Your Reach
Higher Commissions & Recruiting Fees
Deposit & Fees To Join

8. Run Your Own Affiliate Program
Control Your Destiny
Negotiate Better Terms
Avoid Fees
Build Personal Relationships
Get Closer To Customers

9. We Have The Traffic, Time To Optimize
New Visitors
A
B
C
D
Web Traffic
$1M
Media Spend
Mobile Web Phone Traffic
Tablet Web Traffic
}
Improper Tracking
& Optimization
25% of Total Traffic
+ 40% Lower Conversion Rate
= $100,000 LOST

10. About CampaignEQ
Campaign
Track & Optimize All Traffic: CPC, CPL, CPA
Run Your Own Affiliate Program
Track & Optimize Customer Referrals
Mobile Optimization & Routing

11. Dirk McGregor
d@campaigneq.com