Currently we live in internet era. With this, marketing has given birth to its nextgen child "Digital Marketing". Here I have tried to explore the cost effectiveness of digital marketing which may help small businesses to promote themselves over the internet in a better way.

1. How To Reach Your Target
Audience Cost Effectively
Through Digital Marketing
By Arkendu

2. There are more than 3.6 billion internet users all over the world.
And it is increasing day by day
That’s why marketers are spending tons of
money for internet ads

3. But believe me,…..
There are plenty of free ways to market online.
Let’s discuss how...

4. Improve your SEO
One of the cost effective ways is SEO, there
certain tools that offer unique advantages.
Google My Business is such an option.

5. Focus on keywords
Be very much careful while picking up your
keywords, it will help you to stay top on the
search results.

6. Use blog and other platforms
Use blogs and other Q&A, forum, and various
content sharing platforms to increase generic
web presence.

7. Stay active on virtual world
You should be easily available on facebook,
instagram, youtube. These are powerful ways
to appear in front of your prospect’s eyes,
reach into his brain and stay in his mind.

8. Create Shareable Content
Producing the right kind of content is an
important part of effective small business digital
marketing. Your content can make or break your
digital marketing strategy.

9. Built a Targeted Email list
If you want to have a trusted channel to drive
repeat sales and build a solid relationship with
your audience, then you need to have your own
email list. A responsive email list is even more
valuable than an active social media following.

10. Organic Social Media
The internet is being used by everyone who
wants to be a part of healthy competition and
more audience. If you are not present on social
media, it’ll not only create a poor impression but
also you may lose customer to your competition

11. Thank You…...
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