Social Media ROI: Formulas & Conversion Optimization TipsAngie Schottmuller
Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof facilitating conversion, this presentation is a MUST-READ for any social marketer!
Still not convinced of the impact of social media on sales? Test it with the Unbounce landing page testing platform: http://try.unbounce.com/seschi (Use promo code ses503 to get 3 months at 50% off.)
Presented on Nov 13, 2012 at SES Chicago, #SESCHI.
The document discusses the need for companies to shift their marketing focus from products to customers. It argues that companies should establish marketing operations teams and use marketing operations platforms to better listen to customers, manage customer data and experiences, and automate marketing tasks. This will help companies align their marketing efforts around customers, reduce costs, increase returns, and facilitate customer engagement in an era of increased opportunities through globalization and technology.
The document provides an overview of developing an effective social media strategy. It discusses defining goals and objectives, performing initial research and listening, identifying key audiences, creating a content and platform strategy, implementing an ongoing approach to monitoring and engagement, and measuring returns. The strategy process emphasizes understanding the purpose of social media as building conversations and connections, rather than just driving traffic or sales.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
This document outlines the key components of developing an effective digital marketing strategy:
1) Identifying the target audience and creating personas to represent them. This helps narrow the focus to those most likely to engage.
2) Setting objectives that are aligned with business goals such as increasing understanding or reducing inquiries.
3) Developing a strategy for how digital tactics can help achieve the objectives and support the overall business.
4) Considering which technologies and platforms the target audience regularly uses to determine where engagement will be most effective.
This document discusses IT strategy presented by Sumera Aijaz. It defines strategy, plans, tactics, and processes. Strategy is the long-term direction and scope of an organization, while a plan outlines goals and steps to achieve them. Tactics are the activities used to carry out a strategy. Processes are collections of tasks that achieve specific results. The document also discusses levels of strategy, including corporate, business, and operational strategies. It provides Starbucks as a case study example and discusses strategic analysis models like PEST, critical success factors, scenario analysis, and Porter's five forces.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Social Media ROI: Formulas & Conversion Optimization TipsAngie Schottmuller
Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof facilitating conversion, this presentation is a MUST-READ for any social marketer!
Still not convinced of the impact of social media on sales? Test it with the Unbounce landing page testing platform: http://try.unbounce.com/seschi (Use promo code ses503 to get 3 months at 50% off.)
Presented on Nov 13, 2012 at SES Chicago, #SESCHI.
The document discusses the need for companies to shift their marketing focus from products to customers. It argues that companies should establish marketing operations teams and use marketing operations platforms to better listen to customers, manage customer data and experiences, and automate marketing tasks. This will help companies align their marketing efforts around customers, reduce costs, increase returns, and facilitate customer engagement in an era of increased opportunities through globalization and technology.
The document provides an overview of developing an effective social media strategy. It discusses defining goals and objectives, performing initial research and listening, identifying key audiences, creating a content and platform strategy, implementing an ongoing approach to monitoring and engagement, and measuring returns. The strategy process emphasizes understanding the purpose of social media as building conversations and connections, rather than just driving traffic or sales.
Forrester POST Model - Corporate Social Media StrategyCommunicatto Inc.
This document outlines the key components of developing an effective digital marketing strategy:
1) Identifying the target audience and creating personas to represent them. This helps narrow the focus to those most likely to engage.
2) Setting objectives that are aligned with business goals such as increasing understanding or reducing inquiries.
3) Developing a strategy for how digital tactics can help achieve the objectives and support the overall business.
4) Considering which technologies and platforms the target audience regularly uses to determine where engagement will be most effective.
This document discusses IT strategy presented by Sumera Aijaz. It defines strategy, plans, tactics, and processes. Strategy is the long-term direction and scope of an organization, while a plan outlines goals and steps to achieve them. Tactics are the activities used to carry out a strategy. Processes are collections of tasks that achieve specific results. The document also discusses levels of strategy, including corporate, business, and operational strategies. It provides Starbucks as a case study example and discusses strategic analysis models like PEST, critical success factors, scenario analysis, and Porter's five forces.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
Social Media Marketing: Philosophy, Strategy, TacticYuswohady
The document discusses social media marketing strategies. It advocates using a horizontal, community-focused approach where the marketer acts as a connector rather than broadcaster. The key is building conversations and facilitating customer communities through platforms like Twitter, Facebook, blogs and forums around common interests. It provides an example of a preschool building an online mom community to share parenting tips. The approach emphasizes philosophy over hard selling, focusing on love, trust and friendship to build customer loyalty through conversation and collaboration.
This document discusses key concepts for evaluating investments:
1. ROI (Return on Investment) measures the profit or return from an investment compared to the cost of the investment. A higher percentage ROI means a more profitable investment.
2. NPV (Net Present Value) discounts future cash flows from an investment to determine if it has a positive or negative value today. A positive NPV means the investment should be accepted.
3. Payback Period is the number of years for an investment to recover its initial cost from cash flows. Shorter payback periods are preferable.
The document provides formulas and examples to calculate ROI, NPV, and Payback Period to evaluate potential investments. References are also
The document discusses the concept of social proof and how it can be used to reduce fear and improve conversion rates. Social proof is the phenomenon where people look to the actions of others in uncertain situations. The document provides examples of how to incorporate social proof into marketing through formats like testimonials, reviews, and displaying popularity metrics. It introduces the "6S formats" of social proof: sum it, score it, say it, sign it, show it, and shine it. Quality is emphasized as being more important than quantity for social proof elements. A framework of factors like credibility, relevance, attractiveness and specificity is provided for evaluating social proof.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
How to Build A Social Media Following Like Guy KawasakiHubSpot
Guy Kawasaki, one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world, will show you how he manages his social media accounts.
In this on-demand presentation, Guy Kawasaki and social media architect, Peg Fitzpatrick will demonstrate what they do on social media every day. Guy has amassed over 10 million followers on social media and Peg has close to 1 million. Together, they will show you tips and tricks they used to gain such a large following.
The document discusses social media strategy and outlines the services of SPECK Media. It emphasizes the importance of having a social media strategy and participating in online conversations. SPECK Media's approach focuses on discovering customer insights and leveraging earned, owned and bought social media channels. Their process involves identifying social profiles, channels, tactics and developing a game plan and strategy. They aim to help clients achieve ROI through their strategic social media design process.
Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains.
Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval.
The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.
NPV is superior to IRR for evaluating investment projects. NPV considers the time value of money and all cash flows, providing a direct measure of whether a project increases shareholder wealth. It is more accurate when cash flows fluctuate or the discount rate changes. While IRR indicates return rate, it does not measure wealth effects and can be misleading when cash flows vary or multiple internal rates of return exist. NPV is therefore a better measure for capital budgeting decisions.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
The document provides an overview of a measurement and analysis process with the following key points:
1. The purpose is to develop and sustain a measurement capability to support management's information needs through planning, implementing, and executing measurement plans.
2. Business goals and key performance indicators are established and then flowed down to programs and functions to measure performance and progress.
3. Metrics are reviewed and reported at various levels from projects to functions to business areas to senior management to understand performance and identify areas for improvement.
Corporate planning and management by objectives (MBO) were discussed. Corporate planning involves creating strategies to meet goals through strategy definition, direction, decision-making and resource allocation. It ensures orderly operations and teamwork towards shared goals. MBO is a strategic approach where organizational goals are defined and conveyed to employees to achieve each objective. The process involves defining organizational and employee objectives, continuous monitoring of performance, evaluation, feedback, and performance appraisals.
Customer development / market validation in 10 days. Discover new markets for your current Product / Service, find real needs of your current market and verify if you product /service could reach real market even if your product is just an idea and not yet ready.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
Social Media Marketing: Philosophy, Strategy, TacticYuswohady
The document discusses social media marketing strategies. It advocates using a horizontal, community-focused approach where the marketer acts as a connector rather than broadcaster. The key is building conversations and facilitating customer communities through platforms like Twitter, Facebook, blogs and forums around common interests. It provides an example of a preschool building an online mom community to share parenting tips. The approach emphasizes philosophy over hard selling, focusing on love, trust and friendship to build customer loyalty through conversation and collaboration.
This document discusses key concepts for evaluating investments:
1. ROI (Return on Investment) measures the profit or return from an investment compared to the cost of the investment. A higher percentage ROI means a more profitable investment.
2. NPV (Net Present Value) discounts future cash flows from an investment to determine if it has a positive or negative value today. A positive NPV means the investment should be accepted.
3. Payback Period is the number of years for an investment to recover its initial cost from cash flows. Shorter payback periods are preferable.
The document provides formulas and examples to calculate ROI, NPV, and Payback Period to evaluate potential investments. References are also
The document discusses the concept of social proof and how it can be used to reduce fear and improve conversion rates. Social proof is the phenomenon where people look to the actions of others in uncertain situations. The document provides examples of how to incorporate social proof into marketing through formats like testimonials, reviews, and displaying popularity metrics. It introduces the "6S formats" of social proof: sum it, score it, say it, sign it, show it, and shine it. Quality is emphasized as being more important than quantity for social proof elements. A framework of factors like credibility, relevance, attractiveness and specificity is provided for evaluating social proof.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
SOCIAL MEDIA STRATEGY aims to help marketers understand how to utilize social media to build their brand grow their business.
Table of contents:
1. 5 point business case for social media
2. 7 common pitfalls of social media
3. Steps to avoid pitfalls of social media
4. 10 point framework for a social media strategy
How to Build A Social Media Following Like Guy KawasakiHubSpot
Guy Kawasaki, one of the most influential people in marketing today and curator of one of the biggest followings of any marketer/entrepreneur in the world, will show you how he manages his social media accounts.
In this on-demand presentation, Guy Kawasaki and social media architect, Peg Fitzpatrick will demonstrate what they do on social media every day. Guy has amassed over 10 million followers on social media and Peg has close to 1 million. Together, they will show you tips and tricks they used to gain such a large following.
The document discusses social media strategy and outlines the services of SPECK Media. It emphasizes the importance of having a social media strategy and participating in online conversations. SPECK Media's approach focuses on discovering customer insights and leveraging earned, owned and bought social media channels. Their process involves identifying social profiles, channels, tactics and developing a game plan and strategy. They aim to help clients achieve ROI through their strategic social media design process.
Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains.
Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval.
The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.
NPV is superior to IRR for evaluating investment projects. NPV considers the time value of money and all cash flows, providing a direct measure of whether a project increases shareholder wealth. It is more accurate when cash flows fluctuate or the discount rate changes. While IRR indicates return rate, it does not measure wealth effects and can be misleading when cash flows vary or multiple internal rates of return exist. NPV is therefore a better measure for capital budgeting decisions.
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
The document provides an overview of a measurement and analysis process with the following key points:
1. The purpose is to develop and sustain a measurement capability to support management's information needs through planning, implementing, and executing measurement plans.
2. Business goals and key performance indicators are established and then flowed down to programs and functions to measure performance and progress.
3. Metrics are reviewed and reported at various levels from projects to functions to business areas to senior management to understand performance and identify areas for improvement.
Corporate planning and management by objectives (MBO) were discussed. Corporate planning involves creating strategies to meet goals through strategy definition, direction, decision-making and resource allocation. It ensures orderly operations and teamwork towards shared goals. MBO is a strategic approach where organizational goals are defined and conveyed to employees to achieve each objective. The process involves defining organizational and employee objectives, continuous monitoring of performance, evaluation, feedback, and performance appraisals.
Customer development / market validation in 10 days. Discover new markets for your current Product / Service, find real needs of your current market and verify if you product /service could reach real market even if your product is just an idea and not yet ready.
Jurnal an example of using key performance indicators for software developmentUniversitas Putera Batam
This document discusses using key performance indicators to evaluate software development process efficiency. It provides an overview of commonly used KPIs in software projects for a telecommunications platform. The most important KPIs are analyzed and how they can be used to initiate process adjustments and improvements. Benchmarking between projects is also discussed to find best practices that can be implemented more broadly. The document recommends continuing to improve process measurement over the entire software project life cycle.
Understanding Strategies, Tactics and MeasurementSynaxis
Strategy and tactics are two of the most common terms in the marketing world. Yet, perhaps because they are so common, it’s hard to know what they really mean. The trouble with this is two major challenges. If we don’t know what these things really are, then how can we evaluate them? That is, without an understanding of these tools, how can we recognize, manage, or buy good strategy and good tactics? In addition, without a full understanding of these two things, it’s hard to connect them. As we all know, strategies are all too often shelved or ineffective. And tactics are all too often directionless. That is, strategies are often empty and tactics are often blind. In the end, not fully understanding what these things are and aren’t can easily result in wasted time and money as well as in frustration and indecision. In this presentation, I offer definitions of strategy and tactics. Based on this, I discuss the features of good strategy and good tactics. And I add to this a crucial missing element, often overlooked: measurement.
Understanding Strategies, Tactics and MeasurementPaul Welty
Strategies, tactics, and measurement are often poorly defined and disconnected from each other. The document provides definitions to clarify them: a strategy establishes goals and evaluates tactics to improve operations; tactics use best practices and strategic direction to improve operations; measurement involves both project and strategic metrics. Good strategies, tactics, and measurement are well-defined, connected to each other, and help evaluate progress towards goals. The document stresses that strategies should guide tactics and measurement, and tactical execution and goals should align with measurement.
The document discusses government performance management (GPM), which follows a similar process to corporate performance management (CPM) but with some key differences. GPM focuses on citizens rather than financials and involves strategic planning over 3 years and operational planning annually. A GPM system allows users to plan objectives and track KPIs, integrating with other systems. It provides dashboards and analytics to monitor performance and analyze why goals are not being met. The GPM solution uses .NET, PerformancePoint, SQL Server, workflows, and SharePoint.
PAL Software offers responsive web design and SEO friendly website. We help our clients with digital marketing, social media marketing such as Facebook, Twitter, Instagram, Linkedin, etc. We develop azure cloud applications, artificially intelligent applications, Android App, iOS App, custom websites and template websites in Long Island, New York.
Using the state-of-the-art technology, we can offer you responsive and mobile friendly website design.
The document discusses project management best practices. It recommends:
1) Following standard procedures like planning, requirements management, and change control to improve chances of success.
2) Building a best practices library of methods from past projects and using tools to store and reuse artifacts and plans.
3) Referring to standards like PMBOK as guides but tailoring procedures based on each project's needs.
Introduction to Digital Marketing Lecture 9Neil Kelley
The document discusses key metrics for measuring the success of digital marketing campaigns. It recommends tracking actionable metrics that measure achievement of objectives, help learn and grow, and avoid "vanity metrics" that don't provide useful insights. Specific metrics mentioned include conversions, bounce rate, page load speed, social media reach and engagement, video advertising metrics, and attribution modeling approaches. The document stresses the importance of understanding the customer journey and having clear performance measurement structures in place.
Contents
Does the organization analyses its strategic and operational plans to identify objectives for their performance management system?
How does the organization develop KPIs and how do they measure and assess their achievement?
How often do they engage employees in formal performance management sessions?
How are formal performance management sessions structured?
How do they document the outcomes of performance management sessions and how are these stored?
How do they ensure that the performance management system covers a range of employment situations?
What methods do they use for providing performance feedback?
How do they gain support for their performance management system?
References
SQ-006: Quality Metrics and MeasurementsDigiLEAF Inc
Ability to measure the right things is imperative in these modern times. Even successful businesses find that they also need to assess other aspects of their business not just financial performance. This course is designed to equip the participants in designing metrics that are specific, measurable, achievable, realistic & time-bound. In this course, participants will be able to prevent misguided metrics; infer what data is needed and how to collect it; use a proven process for designing metrics and evaluate metrics’ effectiveness. This course also covers how to quantify process performance and results in software quality. This course discusses methods and tools to gather, analyze and interpret metrics and measurement software engineering, software testing processes and other related process areas.
Project monitoring and control measures in cmmiijcsit
Project monitoring and control process is an important process in developing any computer information
system. Monitoring and Control provides an understanding of the project’s progress so that when the
project deviates significantly from the plan appropriate corrective actions can be taken. This research will
identify general measures for the specific goals and its specific practices of Project Monitoring and
Control Process Area in Capability Maturity Model Integration (CMMI). CMMI is developed in USA by
Software Engineering Institute (SEI) in Carnegie Mellon University. CMMI is a framework for assessment
and improvement of computer information systems. The procedure we used to determine the measures is to
apply the Goal Questions Metrics (GQM) approach to the two specific goals and its ten specific practices
of Project Monitoring and Control Process Area in CMMI.
Integrated Project Management Measures in CMMIijcsit
Project management is quite important to execute projects effectively and efficiently. Project management
is vital to projects success. The main challenge of project management is to achieve all project goals,
taking into consideration time, scope, budget constraints, and quality. This paper will identify general
measures for the two specific goals and its ten specific practices of Integrated Project management Process
Area in Capability Maturity Model Integration (CMMI). CMMI is a framework for improvement and
assessment of computer information systems. The method we used to define the measures is to apply the
Goal Questions Metrics (GQM) paradigm to the two specific goals and its ten specific practices of
Integrated Project management Process Area in CMMI.
This document provides an overview of a 3-day course on understanding, designing, and implementing a Balance Score Card. The course objectives are to understand how a Balance Score Card works and how to build one for an organization. The course covers the basic concepts of a Balance Score Card, how to develop an organization's strategy and link it to performance measures, and the six-step methodology to build and implement a Balance Score Card system. The course outline details the modules that will be covered over the 3 days, including introducing performance measurement, an overview of the Balance Score Card, building the Balance Score Card, and implementing it in an organization.
The document outlines a change management plan for a project called Project Sirius at a company called Xxxxxx. It will take a multidisciplinary approach and address strategic, behavioral, cultural and technical components of change. The plan includes surveying employees to assess cultural readiness for change. It describes conducting interviews and blueprinting sessions to develop action plans. It also covers developing communication tools and training programs to facilitate the changes during and after project implementation.
The Practical Software Measurement (PSM) Process provides a framework for implementing an effective software measurement process. It involves three key activities: 1) tailoring measures to the specific project, 2) applying measures by collecting and analyzing data, and 3) implementing the measurement process within the organization. The goal is to provide objective information to support project management decisions regarding cost, schedule, and technical objectives. PSM is a flexible, issue-driven process based on measurement best practices.
This document discusses software measurement and its importance for software projects and processes. It describes a generic measurement process called E-4 that establishes improvement objectives, extracts measurements, evaluates the measurements against objectives, and executes decisions based on the findings. The goal of project measurement is to control projects and ensure they are completed as committed by tracking their status. Process measurement aims to continuously improve processes by setting goals and monitoring progress.
You need to create a formal document that can be used to guide project execution and control. Get this template @ http://www.demandmetric.com/content/project-plan-template
Summit Reporting and Analyzing Social Media DataLikeable Media
The document discusses analyzing social media data to determine if social media efforts are effective. It covers finding data from social media platforms or analytics tools, determining important metrics by relating goals to measurable metrics, and analyzing metrics over time compared to baselines to interpret results and identify needed adjustments. The presenter provides an example of how to determine important metrics for a hypothetical client like Manchester United by relating goals, strategies, and weighted importance of growth, sales, interaction, market share, engagement, and conversion metrics.
Similar to How to prepare your Social Media Plan ? (20)
2. Social Media Strategy Funnel
"80 percent of marketers incorrectly begin with tactics instead of goals." -eMarketer Report
3. Social Media Objectives
Gain brand, Solution, and product visibility
Support lead generation efforts
Support and use as layering tool
Increase organisations brand awareness and
influence
4. Template
Mission : Why Goals : What do we
are we doing want to accomplish ?
this ? Metric
Tactic
Goal Metric
Tactic
Mission Metric
Tactic
Goal
Metric
Tactic
Metric
Tactic
Goal
Metric
Tactic
5. Plan and Execution
Continue
execution in 2013
and review again
Start it’s execution at the end of 2013
and review
execution efforts
after three months
Develop a 2013 and then again
after 6 months Timeline
Execution Plan once
the rationale has
been approved
Timeline
Develop a 2013 Plan and Timeline
Rationale
Timeline