SlideShare a Scribd company logo
Social Media “Plan”
Social Media Strategy Funnel




"80 percent of marketers incorrectly begin with tactics instead of goals." -eMarketer Report
Social Media Objectives
Gain brand, Solution, and product visibility



      Support lead generation efforts



     Support and use as layering tool



Increase organisations brand awareness and
                 influence
Template
Mission : Why   Goals : What do we
are we doing    want to accomplish ?
    this ?                                         Metric
                                       Tactic


                         Goal                      Metric
                                       Tactic


Mission                                            Metric
                                       Tactic
                         Goal
                                                   Metric
                                         Tactic

                                                    Metric
                                         Tactic
                         Goal
                                                    Metric
                                          Tactic
Plan and Execution



                                                                         Continue
                                                                         execution in 2013
                                                                         and review again
                                                  Start it’s execution   at the end of 2013
                                                  and review
                                                  execution efforts
                                                  after three months
                            Develop a 2013        and then again
                                                  after 6 months                  Timeline
                            Execution Plan once
                            the rationale has
                            been approved

                                  Timeline

        Develop a 2013 Plan and                            Timeline
        Rationale

             Timeline
Infrastructure Design
@shikhashikz
 @smcpune

More Related Content

Viewers also liked

Social Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningSocial Media Marketing Strategy & Planning
Social Media Marketing Strategy & Planning
Aliza Sherman
 
Social Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, TacticSocial Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, Tactic
Yuswohady
 
ROI, NPV and PP
ROI, NPV and PPROI, NPV and PP
ROI, NPV and PP
Rahmad Kurniawan
 
Social Proof Persuasive Content Framework
Social Proof Persuasive Content FrameworkSocial Proof Persuasive Content Framework
Social Proof Persuasive Content Framework
Angie Schottmuller
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
Chad Norman
 
Content Strategy FTW
Content Strategy FTWContent Strategy FTW
Content Strategy FTW
Kristina Halvorson
 
SOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve LathamSOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve Latham
Encore Media Metrics
 
How to Build A Social Media Following Like Guy Kawasaki
How to Build A Social Media Following Like Guy KawasakiHow to Build A Social Media Following Like Guy Kawasaki
How to Build A Social Media Following Like Guy Kawasaki
HubSpot
 
SPECK Media and Social Media
SPECK  Media and Social MediaSPECK  Media and Social Media
SPECK Media and Social Media
Michael J Lis
 
Operational Marketing Excellence - MRMLOGIQ 2011
Operational Marketing Excellence - MRMLOGIQ 2011Operational Marketing Excellence - MRMLOGIQ 2011
Operational Marketing Excellence - MRMLOGIQ 2011
MRMLOGIQ
 
NPV v/s IRR
NPV v/s IRRNPV v/s IRR
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
Mark Schaefer
 
60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute
Content Marketing Institute
 
Your Brand: The Next Media Company
Your Brand: The Next Media CompanyYour Brand: The Next Media Company
Your Brand: The Next Media Company
Michael Brito | Zeno Group
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Vanina Delobelle
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
Cory Williamson
 
Social Media Strategy Template
Social Media Strategy TemplateSocial Media Strategy Template
Social Media Strategy Template
Bev Hepting
 
Build. Better. Content!
Build. Better. Content!Build. Better. Content!
Build. Better. Content!
Jonathon Colman
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
Ann Handley
 

Viewers also liked (19)

Social Media Marketing Strategy & Planning
Social Media Marketing Strategy & PlanningSocial Media Marketing Strategy & Planning
Social Media Marketing Strategy & Planning
 
Social Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, TacticSocial Media Marketing: Philosophy, Strategy, Tactic
Social Media Marketing: Philosophy, Strategy, Tactic
 
ROI, NPV and PP
ROI, NPV and PPROI, NPV and PP
ROI, NPV and PP
 
Social Proof Persuasive Content Framework
Social Proof Persuasive Content FrameworkSocial Proof Persuasive Content Framework
Social Proof Persuasive Content Framework
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
 
Content Strategy FTW
Content Strategy FTWContent Strategy FTW
Content Strategy FTW
 
SOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve LathamSOCIAL MEDIA STRATEGY | Steve Latham
SOCIAL MEDIA STRATEGY | Steve Latham
 
How to Build A Social Media Following Like Guy Kawasaki
How to Build A Social Media Following Like Guy KawasakiHow to Build A Social Media Following Like Guy Kawasaki
How to Build A Social Media Following Like Guy Kawasaki
 
SPECK Media and Social Media
SPECK  Media and Social MediaSPECK  Media and Social Media
SPECK Media and Social Media
 
Operational Marketing Excellence - MRMLOGIQ 2011
Operational Marketing Excellence - MRMLOGIQ 2011Operational Marketing Excellence - MRMLOGIQ 2011
Operational Marketing Excellence - MRMLOGIQ 2011
 
NPV v/s IRR
NPV v/s IRRNPV v/s IRR
NPV v/s IRR
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
 
60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute60 Content Predictions for 2015 by Content Marketing Institute
60 Content Predictions for 2015 by Content Marketing Institute
 
Your Brand: The Next Media Company
Your Brand: The Next Media CompanyYour Brand: The Next Media Company
Your Brand: The Next Media Company
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Social Media Strategy Template
Social Media Strategy TemplateSocial Media Strategy Template
Social Media Strategy Template
 
Build. Better. Content!
Build. Better. Content!Build. Better. Content!
Build. Better. Content!
 
Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsContent Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for Restaurants
 

Similar to How to prepare your Social Media Plan ?

Rinat Galyautdinov: Measurement concept of operation
Rinat Galyautdinov: Measurement concept of operationRinat Galyautdinov: Measurement concept of operation
Rinat Galyautdinov: Measurement concept of operation
Rinat Galyautdinov
 
presentation (1).pptx
presentation (1).pptxpresentation (1).pptx
presentation (1).pptx
HobitaApeto
 
XtreMketing1.0
XtreMketing1.0XtreMketing1.0
XtreMketing1.0
cjserrato
 
Jurnal an example of using key performance indicators for software development
Jurnal   an example of using key performance indicators for software developmentJurnal   an example of using key performance indicators for software development
Jurnal an example of using key performance indicators for software development
Universitas Putera Batam
 
Understanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and MeasurementUnderstanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and Measurement
Synaxis
 
Understanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and MeasurementUnderstanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and Measurement
Paul Welty
 
Performance management government
Performance management governmentPerformance management government
Performance management government
chatwijustin5010
 
Project management Tool| PAL Software
Project management Tool| PAL SoftwareProject management Tool| PAL Software
Project management Tool| PAL Software
riyasingh3110
 
Project management best practices
Project management best practicesProject management best practices
Project management best practices
walkerswu
 
Introduction to Digital Marketing Lecture 9
Introduction to Digital Marketing Lecture 9Introduction to Digital Marketing Lecture 9
Introduction to Digital Marketing Lecture 9
Neil Kelley
 
Human Resource Performance Management System
Human Resource Performance Management SystemHuman Resource Performance Management System
Human Resource Performance Management System
Prajakta Talathi
 
SQ-006: Quality Metrics and Measurements
SQ-006: Quality Metrics and MeasurementsSQ-006: Quality Metrics and Measurements
SQ-006: Quality Metrics and Measurements
DigiLEAF Inc
 
Project monitoring and control measures in cmmi
Project monitoring and control measures in cmmiProject monitoring and control measures in cmmi
Project monitoring and control measures in cmmi
ijcsit
 
Integrated Project Management Measures in CMMI
Integrated Project Management Measures in CMMIIntegrated Project Management Measures in CMMI
Integrated Project Management Measures in CMMI
ijcsit
 
Balance Score Card
Balance Score CardBalance Score Card
Balance Score Card
araikat
 
Changemangement Plan12 15(3)
Changemangement Plan12 15(3)Changemangement Plan12 15(3)
Changemangement Plan12 15(3)
Peter Johnson
 
Practical Software Measurement
Practical Software MeasurementPractical Software Measurement
Practical Software Measurement
aliraza786
 
7 sw-project and-process_measurement_0907_ebert
7 sw-project and-process_measurement_0907_ebert7 sw-project and-process_measurement_0907_ebert
7 sw-project and-process_measurement_0907_ebert
giaptruta
 
Project Plan template
Project Plan templateProject Plan template
Project Plan template
Demand Metric
 
Summit Reporting and Analyzing Social Media Data
Summit Reporting and Analyzing Social Media DataSummit Reporting and Analyzing Social Media Data
Summit Reporting and Analyzing Social Media Data
Likeable Media
 

Similar to How to prepare your Social Media Plan ? (20)

Rinat Galyautdinov: Measurement concept of operation
Rinat Galyautdinov: Measurement concept of operationRinat Galyautdinov: Measurement concept of operation
Rinat Galyautdinov: Measurement concept of operation
 
presentation (1).pptx
presentation (1).pptxpresentation (1).pptx
presentation (1).pptx
 
XtreMketing1.0
XtreMketing1.0XtreMketing1.0
XtreMketing1.0
 
Jurnal an example of using key performance indicators for software development
Jurnal   an example of using key performance indicators for software developmentJurnal   an example of using key performance indicators for software development
Jurnal an example of using key performance indicators for software development
 
Understanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and MeasurementUnderstanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and Measurement
 
Understanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and MeasurementUnderstanding Strategies, Tactics and Measurement
Understanding Strategies, Tactics and Measurement
 
Performance management government
Performance management governmentPerformance management government
Performance management government
 
Project management Tool| PAL Software
Project management Tool| PAL SoftwareProject management Tool| PAL Software
Project management Tool| PAL Software
 
Project management best practices
Project management best practicesProject management best practices
Project management best practices
 
Introduction to Digital Marketing Lecture 9
Introduction to Digital Marketing Lecture 9Introduction to Digital Marketing Lecture 9
Introduction to Digital Marketing Lecture 9
 
Human Resource Performance Management System
Human Resource Performance Management SystemHuman Resource Performance Management System
Human Resource Performance Management System
 
SQ-006: Quality Metrics and Measurements
SQ-006: Quality Metrics and MeasurementsSQ-006: Quality Metrics and Measurements
SQ-006: Quality Metrics and Measurements
 
Project monitoring and control measures in cmmi
Project monitoring and control measures in cmmiProject monitoring and control measures in cmmi
Project monitoring and control measures in cmmi
 
Integrated Project Management Measures in CMMI
Integrated Project Management Measures in CMMIIntegrated Project Management Measures in CMMI
Integrated Project Management Measures in CMMI
 
Balance Score Card
Balance Score CardBalance Score Card
Balance Score Card
 
Changemangement Plan12 15(3)
Changemangement Plan12 15(3)Changemangement Plan12 15(3)
Changemangement Plan12 15(3)
 
Practical Software Measurement
Practical Software MeasurementPractical Software Measurement
Practical Software Measurement
 
7 sw-project and-process_measurement_0907_ebert
7 sw-project and-process_measurement_0907_ebert7 sw-project and-process_measurement_0907_ebert
7 sw-project and-process_measurement_0907_ebert
 
Project Plan template
Project Plan templateProject Plan template
Project Plan template
 
Summit Reporting and Analyzing Social Media Data
Summit Reporting and Analyzing Social Media DataSummit Reporting and Analyzing Social Media Data
Summit Reporting and Analyzing Social Media Data
 

How to prepare your Social Media Plan ?

  • 2. Social Media Strategy Funnel "80 percent of marketers incorrectly begin with tactics instead of goals." -eMarketer Report
  • 3. Social Media Objectives Gain brand, Solution, and product visibility Support lead generation efforts Support and use as layering tool Increase organisations brand awareness and influence
  • 4. Template Mission : Why Goals : What do we are we doing want to accomplish ? this ? Metric Tactic Goal Metric Tactic Mission Metric Tactic Goal Metric Tactic Metric Tactic Goal Metric Tactic
  • 5. Plan and Execution Continue execution in 2013 and review again Start it’s execution at the end of 2013 and review execution efforts after three months Develop a 2013 and then again after 6 months Timeline Execution Plan once the rationale has been approved Timeline Develop a 2013 Plan and Timeline Rationale Timeline