How might we bring more transparency, accountability, and control to advertis...Bionic Advertising Systems
Presentation given at the 2018 ANA Media Leadership Conference on February 28, 2018 in Orlando, FL by Joe Pych, CEO of Bionic Advertising Systems.
Abstract: Over the past three years, Jon Mandel, K2, Ebiquity, and the ANA have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. In this session, you’ll learn how one software company accepted the challenge and has struggled to bring this vision to reality.
How to Analyze & Beat Your Competitors' Search StrategyDemandWave
Often times marketers get lost in the shuffle of furiously managing and tracking their own search marketing campaigns. While that’s a must, you cannot lose sight of your competitors’ progress either. You need to carefully monitor and track their strategies in order to stay ahead of the curve.
In Webmarketing123’s Webinar, How to Analyze & Beat Your Competitors’ Search Strategy, you’ll learn how to:
- Discover the keywords your competitors are trying to rank for
- Dissect your competitors’ inbound links and evaluate their worth
- Define processes that allow your own search marketing strategy to continually adjust to stay one step ahead of your competitors
How might we bring more transparency, accountability, and control to advertis...Bionic Advertising Systems
Presentation given at the 2018 ANA Media Leadership Conference on February 28, 2018 in Orlando, FL by Joe Pych, CEO of Bionic Advertising Systems.
Abstract: Over the past three years, Jon Mandel, K2, Ebiquity, and the ANA have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. In this session, you’ll learn how one software company accepted the challenge and has struggled to bring this vision to reality.
How to Analyze & Beat Your Competitors' Search StrategyDemandWave
Often times marketers get lost in the shuffle of furiously managing and tracking their own search marketing campaigns. While that’s a must, you cannot lose sight of your competitors’ progress either. You need to carefully monitor and track their strategies in order to stay ahead of the curve.
In Webmarketing123’s Webinar, How to Analyze & Beat Your Competitors’ Search Strategy, you’ll learn how to:
- Discover the keywords your competitors are trying to rank for
- Dissect your competitors’ inbound links and evaluate their worth
- Define processes that allow your own search marketing strategy to continually adjust to stay one step ahead of your competitors
AI Based Online Reputation Management Tool An , Response Management, Social CRM, Social Analytics
Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
Identify a core set of metrics to use as the starting point for measurement plans
Learn to revisit and adjust your measurement plans
How data from disparate channels and partners can be stored in a singular environment for holistic analysis. Full webinar: http://bit.ly/1QqrWIx
We produce a web site for ITIL metrics. In this site; you can add new metrics, categorize and formulize metrics and you can see their reports (eg. monthly)
In the digital age, data analysis has become an indispensable tool for businesses seeking to maximize the effectiveness of their marketing strategies. The abundance of data generated through online interactions, social media, and e-commerce has given marketers the power to gain deep insights into consumer behavior and preferences. This essay explores how data analysis is used in marketing strategies, covering various aspects from customer segmentation to campaign optimization.
Marketing has evolved significantly in recent years, transitioning from traditional, mass-market strategies to more personalized and data-driven approaches. The rise of digital technology and the internet has transformed the marketing landscape, making data analysis a cornerstone of successful marketing strategies. Today, data analysis empowers marketers to understand their audience, create more relevant and targeted campaigns, and measure the effectiveness of their efforts.
Wonder how some businesses are getting value out of social media? Wonder how to calculate the ROI of social media? This paper will walk you through some of the fundamentals of looking at how to evaluate how social media changes a business and the resulting value it brings to the whole organization. If you want more information, go to www.drnatalienews.com
Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter.
Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.
This presentation outlines the top five social media trends in 2015 along with actionable next steps for brands to take to begin integrating them into their social media strategy. Also included are a few predictions of what's to come in the space.
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Established in Bangalore in the year 2015, we set out to build a company that would become a leading B2B SaaS product for brands that want better control of their online reputation. QuickMetrix AI engine powers digital media monitoring & analysis along with reporting & event based alerts. Our R&D centre in Bangalore has developed and enriched the product suite over the last seven years to reduce repetitive manual tasks. The diverse experience of the founders in consulting & technology lends QuickMetrix
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Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter.
Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.
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6. Where to Find the Data
Get creative!
Use discount codes that can be
easily tracked
Make hashtags on Twitter to
group conversations you want to
monitor
7. Determining What Metrics are
Important
1. Construct a list of goals you
want to achieve using social
media and an overall strategy
to reach these goals
2. Identify metrics to measure
the success of these goals
3. For each goal, weight the
importance of each metric
8. Determining What Metrics are
Important
Let’s take Manchester United
as a hypothetical example…
• Goals?
• Strategy?
• Metrics?
• Weighting the metrics on
importance?
9. Determining What Metrics are
Important
Growth
Sales
Interac-on
Market
share
Engagement
Metrics
to
Keep
in
Mind
Customer
Conversion
service
Page
views
/
Sen-ment
traffic
Reach
11. Analyzing and Interpreting
Important Metrics
1. Develop reporting timeframe
and start with a baseline for
comparison. Op-mize
Measure
2. Obtain and present relevant
metrics.
3. Interpret the results of the Analyze
Report
metrics compared to your
baseline, and identify the causes
of trends or unusual changes.
4. Provide next steps and
adjustments that need to be
made.