Facebook for business

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Introduction to using Facebook for business. Information about Facebook Pages.

Presented for the Castro Valley/Eden Area Chamber of Commerce Social Media for Business Success seminar series, 24 January 2012.

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Facebook for business

  1. 1. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA
  2. 2. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com TECHNOLOGY FOR BUSINESS SUCCESS Presented by: CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Facebook for Business Success
  3. 3. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Heather Mellon Kizata LLC 3160 Castro Valley Blvd. #229 Castro Valley, CA 94546 Phone: 866-864-5069 Email: heather@kizata.com Twitter @heathermayumi Facebook facebook.com/kizatallc Other www.kizata.com
  4. 4. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Facebook Facts • Over 800 million active users • More than 50% of active users log in daily • Average user has 130 friends • More than 350 million active users access Facebook through their mobile phones • More than 900 million pages, groups, events, and community pages
  5. 5. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Why use Facebook Pages • Go where your audience is – Listen to customers – Connect/build a relationship with customers – Viral marketing • Visible to everyone – Including non-Facebook users – Shows up in search • Drive traffic to website • It is FREE
  6. 6. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Profile vs. Page vs. Place • Profile: personal user account • Page: public way for brands, businesses, organizations and public figures to connect with Facebook users • Place: location of a business or institution; users can “check in” to a place
  7. 7. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Other Facebook Terms • Group: users can connect in groups; share comments and links with other members of the group • Administrator: users that operate and manage pages • Wall: your page’s recent posts; users and other pages can post on your page’s wall • News Feed: stream of recent posts by all pages your page has liked
  8. 8. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Setting up your Page 1
  9. 9. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Setting up your Page 1. Go to www.facebook.com/pages/create.php – Select your classification & category 2. Enter basic info – Business name, location, photo, brief bio (in About field), website URL 3. Fill in the Page – Open hours, description, email address, photos
  10. 10. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com How do I get “likes”? 1. Cross-promote – Website, business cards, flyers, signage, email, other social media 2. Invite people you know – People already signed up for email list, personally invite customers • NOTE: It will take some time to build
  11. 11. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com What should I post? • Ask questions • Share good content • Create an event • Photos • Behind the scenes • Respond to comments • Sponsored stories/ads • Check-in deals • Connect to the real world • Have fun!
  12. 12. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Facebook Insights 1 2 3
  13. 13. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Facebook Insights 1. People Talking About – The number of users who have interacted with your page 2. Reach – The number of unique users who have seen your page’s posts in their News Feed 3. Check-Ins – The number of users who have checked in to your Place on their mobile device
  14. 14. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Facebook 201 Tips Use Facebook as the Page
  15. 15. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com More Facebook 201 Tips • Tag other pages and users in posts – use “@” • Merge Page and Place • Respond to negative comments • Schedule posts – Use a scheduling tool, e.g. Hootsuite or Tweetdeck • Add apps: fan of the week, contests, deals
  16. 16. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Main Takeaways • Be consistent. – Check your Page regularly, at least a few times a week – Post at least a couple times a week • Be friendly. – Social media is social! – Good customer service builds better bonds and loyalty
  17. 17. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com UPCOMING EVENTS CONTACT: Susan Soares 510-828-2883 WEBSITE: edenareachamber.com Business Exchange Expo. Transfiguration Church 400 East Castro Valley Blvd. March 15, 2012
  18. 18. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA 3467 Castro Valley Blvd. Castro Valley, CA 94546 Phone: 510-537-5300 Email: susan@castrovalleychamber.com Twitter @CVEACC Facebook Castro Valley / Eden Area Chamber of Commerce Other www.edenareachamber.com
  19. 19. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com Media & Technology Seminar series is made possible with the support of our sponsors. Serving the communities of: SPONSORS LINEAR SC Ad Agency POWERPRO LIVE Websites/SEO
  20. 20. CHAMBER OF COMMERCE CASTRO VALLEY / EDEN AREA Ashland • Castro Valley • Cherryland • San Lorenzo Reailize your business or organizational goals with the Chamber today! www.edenareachamber.com THANK YOU! CONTACT: Susan Soares 510-828-2883 WEBSITE: edenareachamber.com This presentation is made possible by your Castro Valley / Eden Area Chamber of Commerce. Please consider joining the chamber. It’s a great way to realize your business or organizational goals, network with others and improve your community.

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