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HOW TO BUILD A SOCIAL MEDIA
MARKETING PLAN
CHISA PENNIX-BROWN, MBA
NC’S #1 SMALL BUSINESS FACILITATOR
WELCOME
• TAKE NOTES
• ENJOY!
YOUR INSTRUCTOR
CHISA PENNIX-BROWN, MBA
• CEO OF LADY BIZNESS
• NC’S #1 SMALL BUSINESS
FACILITATOR
SPONSORED BY
SMALL BUSINESS CENTER NETWORK
HI
UNDERSTAND DIRECTION INSTAGRAM
INSTAGRAM
FACEBOOK
TWITTER
TMBLR
UNDERSTAND DIRECTION FACEBOOK
FACEBOOK
BUSINESS PAGE
YOUR TIME LINE
YOUR GROUPS
MESSAGES
EVENTS
LINK TO SHARE OUTSIDE
OF FACEBOOK
UNDERSTAND DIRECTION LINKEDIN
LINKEDIN POST YOUR TIME LINE TAG PEOPLE &
COMPANIES
MESSAGES
POST
SHARE TO
FACEBOOK
LINKEDIN POST YOUR GROUPS
LINKEDIN ARTICLE
SHARE TO
FACEBOOK
LINK
DAYS OF THE WEEK
#MotivationalMonday
#MondayMotivation
#MusicMonday
#MeowMonday
#ManCrushMonday or #MCM
#TransformationTuesday or
#TFT
#TipTuesday
#TongueOutTuesday or #TOT
#TuesdayThoughts
#TravelTuesday
PHOTOS
GRAPHICS
VIDEOS
GIFS
QUOTES
DAYS OF THE WEEK
#WoofWednesday
#HealthyHumpDay
#WednesdayWorkout
#WisdomWednesday
#WednesdayWisdom
#WayBackWednesday
#ThrowbackThursday
#TBT
#Thursdate
#ThankfulThursday
TWITTER # EXPLORE
DAYS OF THE WEEK
#FridayFunday
#FollowFriday
#FF
#FridayNight
#FridayReads
#SaturdayNight
#SaturdaySwag
#SS or #SelfieSunday
#SundayFunday
#SundayBrunch
CHECK OUT
BEST-HASHTAGS.COM
TO GET MORE INSPIRATION
ADDITIONAL CONTENT
• Newsletter
• Word of Mouth
• Boost a Post
• Offers
• Blog Post
• Interview
• Podcast
THANK YOU!
• FUTURE WORKSHOPS CAN BE FOUND
AT NCSBC.NET
• PLEASE LEAVE A 5 STAR REVIEW ON
GOOGLE AND/OR FACEBOOK
FOLLOW ME ON INSTAGRAM
@CHISAPENNIXBROWN

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Marketing Plan For Social Media

  • 1. HOW TO BUILD A SOCIAL MEDIA MARKETING PLAN CHISA PENNIX-BROWN, MBA NC’S #1 SMALL BUSINESS FACILITATOR
  • 2. WELCOME • TAKE NOTES • ENJOY! YOUR INSTRUCTOR CHISA PENNIX-BROWN, MBA • CEO OF LADY BIZNESS • NC’S #1 SMALL BUSINESS FACILITATOR SPONSORED BY SMALL BUSINESS CENTER NETWORK HI
  • 4. UNDERSTAND DIRECTION FACEBOOK FACEBOOK BUSINESS PAGE YOUR TIME LINE YOUR GROUPS MESSAGES EVENTS LINK TO SHARE OUTSIDE OF FACEBOOK
  • 5. UNDERSTAND DIRECTION LINKEDIN LINKEDIN POST YOUR TIME LINE TAG PEOPLE & COMPANIES MESSAGES POST SHARE TO FACEBOOK LINKEDIN POST YOUR GROUPS LINKEDIN ARTICLE SHARE TO FACEBOOK LINK
  • 6. DAYS OF THE WEEK #MotivationalMonday #MondayMotivation #MusicMonday #MeowMonday #ManCrushMonday or #MCM #TransformationTuesday or #TFT #TipTuesday #TongueOutTuesday or #TOT #TuesdayThoughts #TravelTuesday PHOTOS GRAPHICS VIDEOS GIFS QUOTES
  • 7. DAYS OF THE WEEK #WoofWednesday #HealthyHumpDay #WednesdayWorkout #WisdomWednesday #WednesdayWisdom #WayBackWednesday #ThrowbackThursday #TBT #Thursdate #ThankfulThursday TWITTER # EXPLORE
  • 8. DAYS OF THE WEEK #FridayFunday #FollowFriday #FF #FridayNight #FridayReads #SaturdayNight #SaturdaySwag #SS or #SelfieSunday #SundayFunday #SundayBrunch CHECK OUT BEST-HASHTAGS.COM TO GET MORE INSPIRATION
  • 9. ADDITIONAL CONTENT • Newsletter • Word of Mouth • Boost a Post • Offers • Blog Post • Interview • Podcast
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Editor's Notes

  1. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  2. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  3. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  4. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  5. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  6. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)
  7. QuickStarter has created an outline to help you get started on your presentation. Some slides include information here in the notes to provide additional topics for you to research. More key facts: Popular online courses: Inspiring Leadership through Emotional Intelligence (Case Western Reserve University), The business cycle (Khan Academy), Foundations of Business Strategy (University of Virginia), Leading Strategic Innovation in Organizations (Vanderbilt University), Introduction to Marketing (University of Pennsylvania), Supply Chain Management: A Learning Perspective (KAIST), Design Thinking for Business Innovation (University of Virginia), Business and its Environment: An Overview of Business and the Role of Finance in Business (edX), Taxes and Business Strategy (MIT), Asset Pricing, Part 1 (University of Chicago), Enterprise value (Khan Academy), Introduction to Corporate Finance (University of Pennsylvania), Economic Analysis for Business Decisions (MIT), Introduction to Finance (University of Michigan), Dynamic Leadership: Using Improvisation in Business (MIT), Integrating the Lean Enterprise (MIT), Healthcare Innovation and Entrepreneurship (Duke University), About University of Pennsylvania (), Gamification (University of Pennsylvania), Mathematical Methods for Quantitative Finance (University of Washington), Starting and staying in business with friends (Khan Academy), Harvard Business School Class Day 2014 (Khan Academy), Economy and Business in Modern China and India (MIT), Statistics for Business – I (Indian Institute of Management Bangalore), Special Seminar in Management The Nuts and Bolts of Business Plans (MIT), The Global Business of Sports (University of Pennsylvania), Turning a Hobby into a Bright Business (Khan Academy), Giles Shih Making an idea into a business (Khan Academy), About University of California, Irvine (), u.lab: Leading From the Emerging Future (Massachusetts Institute of Technology), Community-Owned Enterprise and Civic Participation (MIT), Globalization of Business Enterprise (IESE Business School), The Software Business (MIT), Academic and Business Writing (University of California, Berkeley), English for Doing Business in Asia - Speaking (Hong Kong University of Science and Technology), English for Doing Business in Asia - Writing (Hong Kong University of Science and Technology), Fundamentals of Project Planning and Management (University of Virginia), Business and Family (Khan Academy), Analyzing Global Trends for Business and Society (University of Pennsylvania), Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (University of Illinois at Urbana–Champaign)