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Social media strategy

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Social media strategy

  1. 1. Social Media Strategy
  2. 2. about Superhighways.... Providing tech support to the sector for 15 years  Support  Training  Consultancy  Digital inclusion • E-news sign up www.superhighways.org.uk/resources/enews
  3. 3. About You…
  4. 4. Objectives  Set your goals – what do you want to achieve?  Identify the right social media tools for your organisation / audience  Plan how to best implement social media including timesaving tools  Develop engaging content  Measure your success 4
  5. 5. Social media – What is it??  Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks Source: Wikipedia 5
  6. 6. Changing communications Decline in print media Web 2.0 & beyond Increase in online media + Circa 1995 – 2005 Broadcasting mode The website was the centre Circa 2005 - now Social mode The user is the centre 6
  7. 7. How much do you know already?  What social media tools are you familiar with?  What have you tried for work / home?  What are the opportunities? 7
  8. 8. Social media quiz? 8
  9. 9. Why is social media important? http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics http://ansonalex.com/infographics/smartphone-usage-statistics-2012-infographic + 9
  10. 10. What about different age groups? Global Web index 10
  11. 11. The rise of Mobile  51% of UK adults own a smartphone (2013), almost double that of 2011.  29% own a tablet computer, more than doubling in a year from 12% in 2012 (Source: Ofcom)
  12. 12. Resources required  People  Time  Support from the top  Policies  Measurement
  13. 13. Success factors  Building up a network of supporters / followers  Creating engaging content to initiate your calls to action
  14. 14. Content creation Capture content Set it in a context Share it with others Remember COPE (Content Once, Publish Everywhere) 14
  15. 15. Images  Put photos onto a site like Flickr or Instagram  Include the images in your social media posts and across other comms tools Encourages sharing – you can also embed slideshows on your own website! High quality images can be used in promo materials – use them for your Audioboos, Twitter, Facebook 15
  16. 16. Video / digital stories  Easy to make short films with smart phones or basic video cameras  Powerful way of telling stories, what difference are you making, what are the benefits  Easy to share via sites like YouTube and Vimeo.  Now also Vine for Twitter 16
  17. 17. Audio  Use your phone and Audioboo to make audio recordings and post straight to the internet  Record volunteer / client experiences / interviews & use for e.g. for campaigning / communicating your impact Contribute to discussions 17
  18. 18. Adding context to your content  Capturing content is great but adding context makes it better!  Write stories about what your content is saying – case studies, reports, impact  Put this on your website or start a blog We’ve captured the content…we’ve set some context…now its time to SHARE! 18
  19. 19. Twitter Anatomy of Twitter  Tweet  Following  Followers  #  @  Retweet  Reply …. Build up a community, have conversations, make requests, promote services & activities…. 19 Things to do • Listen first • Build up a community (Twitter Search) • Have conversations • Make requests • Promote services & activities
  20. 20. Facebook www.facebook.com/kingstoncommunityconnected 20
  21. 21. Integrate with other tools
  22. 22. Your identity  Take care with profile information  Pay attention to your brand  Create good Avatars and be consistent  Be clear who’s posting 22
  23. 23. Promoting your social media  Business cards  Websites & embed feeds  Presentations  Email signatures  E-bulletins 23
  24. 24. Huge potential - online fundraising  e.g. www.LocalGiving.com 24
  25. 25. Social Media Dashboards  www.hootsuite.com  www.tweetdeck.com  http://www.socialbrite.org/2010/11/09/to p-10-social-media-dashboard-tools/ 25
  26. 26. Measuring success  Did you achieve your goals?  Social media stats? •Not just about numbers of Followers & Likes  It’s Conversions that count •How many Retweets? Clicking on Links? •Use tools e.g. dashboards, Link trackers e.g. Bitly.com & Facebook Insights
  27. 27. Community How To  http://www.communityhowto.com/tools/communicate-your- community/social-media (if registering please use our Centre ID 3453271 in the promotional code box) 27
  28. 28. Do’s & Don’ts Do  Decide on your communications aims  Allocate resources  Learn about your audience  Decide on what you’re going to say Don’t  Do it just because everyone else is  Speak too soon  Just broadcast Source: Charity Comms Guide to Social Media for Charities
  29. 29. What will you do after today?
  30. 30. Superhighways 0208 255 8040 katewhite@superhighways.org.uk

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