Set your goals – what do you want to
Identify the right social media tools for
your organisation / audience
Plan how to best implement social
media including timesaving tools
Develop engaging content
Measure your success
Social media – What is it??
Social media is the interaction among
people in which they create, share or
exchange information and ideas in
virtual communities and networks
Decline in print media
Web 2.0 & beyond
Increase in online media
Circa 1995 – 2005
The website was the
Circa 2005 - now
The user is the centre
How much do you know already?
What social media tools are you
What have you tried for work / home?
What are the opportunities?
Why is social media important?
What about different age groups?
Global Web index
The rise of Mobile
51% of UK adults own a smartphone
(2013), almost double that of 2011.
29% own a tablet computer, more than
doubling in a year from 12% in 2012
Support from the top
Building up a network of supporters /
Creating engaging content to initiate
your calls to action
Set it in a context
Share it with others
Remember COPE (Content Once, Publish
Put photos onto a site like Flickr or Instagram
Include the images in your social media posts
and across other comms tools
sharing – you
images can be
used in promo
materials – use
them for your
Video / digital stories
Easy to make short films with
smart phones or basic video
Powerful way of telling
stories, what difference are
you making, what are the
Easy to share via sites like
YouTube and Vimeo.
Now also Vine for Twitter
Use your phone and Audioboo to make
audio recordings and post straight to the
Record volunteer / client experiences /
interviews & use for e.g. for campaigning /
communicating your impact
Adding context to your content
Capturing content is great but adding context makes it better!
Write stories about what your content is saying – case
studies, reports, impact
Put this on your website or start a blog
We’ve captured the content…we’ve set some context…now its
Anatomy of Twitter
Build up a community, have conversations, make
requests, promote services & activities….
Things to do
• Listen first
• Build up a community
• Have conversations
• Make requests
• Promote services &
Take care with profile information
Pay attention to your brand
Create good Avatars and be consistent
Be clear who’s posting
Promoting your social media
Websites & embed feeds
Huge potential - online fundraising
Social Media Dashboards
Did you achieve your goals?
Social media stats?
•Not just about numbers of Followers & Likes
It’s Conversions that count
•How many Retweets? Clicking on Links?
•Use tools e.g. dashboards, Link trackers e.g.
Bitly.com & Facebook Insights
Community How To
(if registering please use our Centre ID 3453271 in the promotional code box)
Do’s & Don’ts
Decide on your communications aims
Learn about your audience
Decide on what you’re going to say
Do it just because everyone else is
Speak too soon
Source: Charity Comms Guide to Social Media for Charities