How to personally brand yourself - The Marketing Muse 360

How To Market and Brand
Yourself
Presented by The Marketing Muse 360
www.themarketingmuse360.com
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What words come to
mind ?
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What words come to
mind?
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What words come to
mind
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What words come to
mind
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What words come to
mind
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What words come to
mind
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What is Branding ?
Branding is creating content, images, clothing, hairstyle,
that help people remember you! Its not about asking for
the sale, its more information about you or your company.
“get to know me stuff”
The benefits of Branding
• The Conversion of your Sales is higher
• People are most likely to accept your commission rate or sign
the check if your branding is in place
• Google can find you
• Your colleagues respect you
• People trust you (Proven knowledge in your industry)
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Creating Your Brand 101?
1. Determine who is your audience (Your Target Market)
Who responds to you best, and buys your product or
service (SELECT ONE GROUP)
2. Create an image of yourself that represents your
specialty
3. Create creative and knowledgeable content on your
specialty
4. Be Consistent
5. Be authentically YOU! Be ready to accept who you really
are in the marketplace. (lets go to worksheet)
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How to Market Yourself?
1. Determine where your “target market” hangs out.
(facebook, direct mail, television, bars, malls ,etc.)
2. Use platforms that engage and educate your market
where they are. People want more than just asking for
business.
3. Create action steps in your marketing. (website, flyers,
social media) BUY. SIGN UP.JOIN. DONATE.PARTY
4. Measure what’s working and what is not. Marketing is a
science and its mathematical. Numbers don’t lie and
someone did what you did before and they were
successful at it. Always do your research**
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Top Ways To Brand
• Professional Image Consultant – The style and color you
represent MATTER!
• Professional Photography- Your headshot matters! Its
needs to be everywhere.
• Video – can be professional or not (Just have video of
yourself)
• Determine what color and symbols represents you or
your business.
• Be the expert in your industry, write about it and you!
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4 Samples of Branding
In the following slides you will see samples of previous
clients.
We were responsible for the following:
• Art direction
• Image Consultation
• Photography
• Graphic Design
• Location
• Website
• Social Media
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Hair Salon
This salon hired us to help them be more international. However, at the end of the day
was that was not who they really were.
You must know who you are and willing to represent what you asked for.
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Their Version Our Version

Fashion Designer
This client wanted to develop a brand that spoke more to their clientele. The initial
marketing was good but they hired us to make it better. Even the pose of the new model
was part of the brand identity.
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Before
After

Non Profit-Helping Homeless
This non-profit has a unique leader who is young, heartfelt and innovative. His
hip-hop identity, professionalism, and his career had to be captured in one shot!
Which picture works best for corporate identity?
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Before, still a good shot! After, a different version
Then he started
An inspirational
T-shirt company
This is his brand for
His T-Shirt line.

Life Coach
This client has an established brand. However, she wanted them to be
more cohesive. She is a coach so we took out consulting and added
“coaching.”
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Before
After
Her other business logo and
header

Uniqueness
• Consider what makes you different
• When determining your niche, you should think about
what makes you different from other brands out there.
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Make them Remember
You!
• Find out what you want to focus on. What you want to be
known for.
• Consider what your talents are, what you’ve been
recognized for and what you’re better at than most
people.
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What are you Passionate
About
• Think about your passions
• Identify the things and ideas that you love, and identify
your passions
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How are you perceived?
• Ask colleagues and friends to sum up your professional
image
• Get a true reflection of what you’re all about by asking
others to define you.
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Lets talk about your
messaging
• Physically make a message
• Write a paragraph and tag line that tells your story and
emphasizes your specialty and talents.
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Whats your mission
statement ?
• Physically make a message
• Write a paragraph and tag line that tells your story and
emphasizes your specialty and talents.
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Online Presence
• Own your domain
• Register your name or unique URL to project a more
professional image.
• Always make sure everything is cohesive. Branding is
seeing the same images across all channels. So
website, business card, social media, flyers should
be similar.
• Spend money on a nice website. Its your virtual
commercial.
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Virtual Store
• Have a great website
• Your website is still like a virtual lobby, offering a jumping
off point for your entire online presence.
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Don’t be afraid of SEO
• Learn about SEO
• Search engine optimization might sound a little scary
and daunting, but in reality, it’s actually quite easy, as
long as you’re creating quality content and keywords.
Taking the time to do SEO right can make all the
difference when making your brand stand out.
• This is what helps people find you on google.
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Google Check
• Find out where you are online
• Do a Google search to check in on your online presence
to see you you’re doing and if you need to make any
changes.
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Color and Marketing
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What do you want that first impression to say?
 honest and trustworthy - use blue
 passionate about your product - use some red
 a risk-taker - use some orange
 playful - use yellow
 affordable - use orange
 eco-friendly - green
 conservative - blue
 caring - use pink, blue, green or turquoise
 elegant - black, silver
 high quality - black, silver, gold or purple
 luxurious - gold, black, silver, purple
 sophisticated - black, silver
 powerful - use some black
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What mood do you want your marketing to create? What emotion do you wish to convey?
People buy based on emotion, then justify their purchase with logic. What are your
choices for your color and marketing mix that will set the right mood for your
business? Do you want to reflect that your business is:
 light-hearted - use pastels, yellow or pale blue
 serious -use blue or indigo
 corporate - use dark blue, dark red or black
 exciting - use red
 compassionate and caring - use pink, green, turquoise ormagenta
 happy - use yellow or orange
 sociable - use orange
 peaceful, calm, relaxed - use blue, green, or turquoise
 creative, imaginative - use purple, yellow or magenta
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Jennifer ‘s Story
This Client won a complete re-branding package from our
firm. A very energetic, professional Realtor. She was open
and coachable. (FIRST RULE if you are going to hire
someone like us)
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Website
Before After
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Facebook
Note: Although its her personal facebook page its key for her friends and
family to remember she sells homes!
Before After
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Logo
Note: We changed the color to gold for value and richness. We rounded our the
corners in the logo as well. Feminine is rounded and male shapes should be
cornered and sharp. This small detail says a lot in the world of messaging.
Before After
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The Tranformation
Before After
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Head Shot
Note: Which picture shows she sells half a million dollar homes.
Before After
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The Process
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Fun Pictures of our Day
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YOUR BRAND
MATTERS
• We can help you
communicate your
message and reinforce
your corporate brand using
quality printed collateral,
websites and web-based
applications, identity
packages, and other high-
end promotional materials.
• Since 2011 ProFashional
Empire has been
delivering high-end
marketing strategy and
branding solutions for
businesses across the
nation. We specialize in:
• Campaign planning and
development
• Website design and
development
• Flash and multimedia
application
development
• Brochure and
publication layout
• Logo and identity
creation
• Business cards and
stationery packages
• Portrait and product
photography
• Copywriting and
content generation

A consistent identity helps your
company make its presence and
professionalism known
• Your corporate identity is
the cornerstone of all your
marketing efforts — whether you’ve
been in business for ten days or ten
years. We can create an effective
corporate identity that works for
you whether you’re launching a new
business, or simply need to refresh
your company’s current identity.
• A corporate identity package from
Prime Design Solutions includes:
• A logo design that looks great in a wide
variety of usages
• Guidelines for logo usage
• Business stationery package with
letterhead and envelopes
• Business card design

www.rwes.co
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www.hydeparkhomesinc.com
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www.creditreliefllc.com
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www.globaldesignconnection.com
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Samples of Branding
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Are you looking to
Market and Brand?
For More Information on Working on Your own Brand
Call us at 678-744-9146
shauna@themarketingmuse360.com
A better Brand means more money and longevity in the
marketplace.
Thank You
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