In this workshop, we will cover the top on-site ranking factors and how to optimize your WordPress website to win at local search. This is a “get-it-done environment” so bring a laptop if you have one (optional). We will provide handouts to ensure a complete understanding of the steps necessary to rank your business locally.
#What the search engines want from your website
#Best plugins and tools to get to page one of local search
#How to setup Google Authorship
#Best page and content strategies for local search
Ranking high on Google can make the difference between “just getting by” vs. being “extremely profitable.” Being on page one of a Google Search will help your bottom-line. Count on Brian Childers of Foxxr to guide you through the essential steps and help your business get found, get ranked and get new customers.
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
This document provides tips to avoid common mistakes in PowerPoint presentation design. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality or unreadable visuals, having messy slides with poor spacing and alignment, and not properly preparing and practicing the presentation. The document encourages presenters to use fewer words per slide, high quality images and charts, consistent formatting, and to spend significant time crafting an engaging narrative and rehearsing their presentation. It emphasizes that an attractive design is not as important as being an effective storyteller.
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
This document provides tips to avoid common mistakes in PowerPoint presentation design. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality or unreadable visuals, having messy slides with poor spacing and alignment, and not properly preparing and practicing the presentation. The document encourages presenters to use fewer words per slide, high quality images and charts, consistent formatting, and to spend significant time crafting an engaging narrative and rehearsing their presentation. It emphasizes that an attractive design is not as important as being an effective storyteller.
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Whether you’ve had a website for 10 years or you’re just getting started, this workshop will give you the information you need to plan and create—or recreate—your site to accomplish business goals.
The workshop looks at six characteristics of a great website:
It’s goal-oriented
Intuitive to use, on any device
Organized, and easy-to-search
It’s useful
It’s functional
Last not least, it’s findable by search engines
Brian Childers will share how to get the most out of Google's Gsuite and other productivity tools that integrate within Gmail. You’ll never miss emails or opportunities after attending this workshop.
To keep up with the pace of their industry and needs of their clients, Childers and his team at Foxxr have learned to become hyper-efficient with easy-to-use, affordable enhancements to their Gmail and Gsuite work environments.
Join us and learn how to:
Setup and navigate GSuite
Share contacts between team members
Instantly create, edit and categorize contacts on-the-fly from within Gmail
Automatically create contacts from email signatures
Automatically pull social profiles for your contacts
How to snooze emails for later follow-up
Create and organize action items from directly within your emails
Create and organize common emails as templates within Gmail
Automatically add your categorized contacts to your email marketing software
Brian Childers will cover three topics, starting with a brief overview about advertising on Google and an introduction to AdWords Express. Then we'll cover how to get the most out of your advertising campaign, including ad text, audiences, search phrases, and budget. Finally, we’ll talk about ways to evaluate campaign performance and measure success.
https://foxxr.com/workshops/
This document discusses local internet marketing (local SEO) strategies. It begins by defining local SEO and explaining why Google is important for local search engine results. It then outlines some local marketing tasks that business owners can do themselves, as well as more advanced tasks that should be left to experts. These include tasks like website optimization, reputation management through online reviews, directory management, and using video content. The document provides resources and statistics to support the importance of these local SEO strategies.
This document provides case studies of homes with moisture intrusion and mold issues to illustrate moisture migration pathways. The case studies examine clues such as musty odors, stained walls and floors, and elevated moisture readings. Public data on soil types, historic maps and aerial photos are analyzed to understand the hydrology of sites. Proper drainage, ventilation, and moisture barriers are discussed as important to managing moisture in homes.
Website internet marketing takes many faces: websites, blogs, email campaigns and newsletters, social media. The list of ways to engage current and potential customers is growing every day, and utilizing these tools are critical to the success of your business.
The document discusses how to use Google+ for online marketing and search engine optimization. It provides tips on completing your Google+ profile, using circles, participating in communities, different post options, hashtags, and setting up Google Authorship to have your name and photo displayed with content you authored. The document also addresses questions from attendees on how to use Google+ most efficiently and whether it can replace other social networks like LinkedIn.
Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.
This document appears to be a presentation about improving local SEO for a WordPress website. It includes 7 tips: 1) adding Google Authorship; 2) including testimonials; 3) listing events; 4) adding local business schema and geotags; 5) creating KML and geo sitemaps; 6) ensuring the site is responsive and mobile-friendly; and 7) hiring Brian Childers' company Foxxr for SEO services. The presentation provides steps and resources for implementing each tip and emphasizes community workshops run by Brian Childers for learning about SEO.
Brian Childers at Foxxr will show you how to get the most out WordPress and how to create engaging and feature-rich websites. He will cover how to get a web host, set up a domain, and configure WordPress to your newly hosted site. We dive into many of the tools available for WordPress, demonstrating how to set-up your profile and create valuable content to share with your web audience.
In this workshop, Foxxr will take you through the admin panel (backend of WordPress) to optimize your settings. We will show you how to get the most out of WordPress by installing essential plugins for SEO, configure your website settings properly and hot to optimize your pages and posts for solid SEO.
The document summarizes a WordPress workshop covering WordPress essentials, the admin panel and optimal settings, and creating and optimizing posts and pages. The workshop includes introductions to WordPress.org vs WordPress.com, plugins, themes, web hosting options, the dashboard, media library, posts vs pages, SEO optimization with Yoast, and creating optimized content. Examples and screenshots are provided throughout the workshop presentation.
The document outlines an SEO workshop hosted by Brian Childers of Foxxr.com. It discusses topics like how search engines work, keyword research methodology, analyzing content for SEO, and tools for SEO. The workshop provides an overview of basic SEO strategies and techniques for optimizing websites and content.
This document provides an overview of Brian Childers' web development and SEO consultation services. It outlines a collaborative approach to planning a site structure through competitive analysis, identifying the target audience and keywords. It describes tools for researching competitors, keywords, and customer data to develop an action plan. The presentation resources section provides links to workbooks, guides, and SEO tools to support the outlined strategic process.
Learn about the importance of creativity, guidelines to branding, ideas to get past the "Broca" and resources to apply creative messaging and branding.
Contributors: Brian Childers, Andy Horner, Boris Siebert, Michael Jahn.
The document provides tips for building a strong personal brand and using email marketing effectively. It discusses establishing a consistent online personal branding statement with a profile picture and website. It also offers recommendations for blogging, using tools like SurveyMonkey for research, and determining an appropriate email format based on content and call to action. Finally, it discusses elements of effective email marketing like segmentation, consistency, and using tools like CRM to craft targeted messages.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Whether you’ve had a website for 10 years or you’re just getting started, this workshop will give you the information you need to plan and create—or recreate—your site to accomplish business goals.
The workshop looks at six characteristics of a great website:
It’s goal-oriented
Intuitive to use, on any device
Organized, and easy-to-search
It’s useful
It’s functional
Last not least, it’s findable by search engines
Brian Childers will share how to get the most out of Google's Gsuite and other productivity tools that integrate within Gmail. You’ll never miss emails or opportunities after attending this workshop.
To keep up with the pace of their industry and needs of their clients, Childers and his team at Foxxr have learned to become hyper-efficient with easy-to-use, affordable enhancements to their Gmail and Gsuite work environments.
Join us and learn how to:
Setup and navigate GSuite
Share contacts between team members
Instantly create, edit and categorize contacts on-the-fly from within Gmail
Automatically create contacts from email signatures
Automatically pull social profiles for your contacts
How to snooze emails for later follow-up
Create and organize action items from directly within your emails
Create and organize common emails as templates within Gmail
Automatically add your categorized contacts to your email marketing software
Brian Childers will cover three topics, starting with a brief overview about advertising on Google and an introduction to AdWords Express. Then we'll cover how to get the most out of your advertising campaign, including ad text, audiences, search phrases, and budget. Finally, we’ll talk about ways to evaluate campaign performance and measure success.
https://foxxr.com/workshops/
This document discusses local internet marketing (local SEO) strategies. It begins by defining local SEO and explaining why Google is important for local search engine results. It then outlines some local marketing tasks that business owners can do themselves, as well as more advanced tasks that should be left to experts. These include tasks like website optimization, reputation management through online reviews, directory management, and using video content. The document provides resources and statistics to support the importance of these local SEO strategies.
This document provides case studies of homes with moisture intrusion and mold issues to illustrate moisture migration pathways. The case studies examine clues such as musty odors, stained walls and floors, and elevated moisture readings. Public data on soil types, historic maps and aerial photos are analyzed to understand the hydrology of sites. Proper drainage, ventilation, and moisture barriers are discussed as important to managing moisture in homes.
Website internet marketing takes many faces: websites, blogs, email campaigns and newsletters, social media. The list of ways to engage current and potential customers is growing every day, and utilizing these tools are critical to the success of your business.
The document discusses how to use Google+ for online marketing and search engine optimization. It provides tips on completing your Google+ profile, using circles, participating in communities, different post options, hashtags, and setting up Google Authorship to have your name and photo displayed with content you authored. The document also addresses questions from attendees on how to use Google+ most efficiently and whether it can replace other social networks like LinkedIn.
Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.
This document appears to be a presentation about improving local SEO for a WordPress website. It includes 7 tips: 1) adding Google Authorship; 2) including testimonials; 3) listing events; 4) adding local business schema and geotags; 5) creating KML and geo sitemaps; 6) ensuring the site is responsive and mobile-friendly; and 7) hiring Brian Childers' company Foxxr for SEO services. The presentation provides steps and resources for implementing each tip and emphasizes community workshops run by Brian Childers for learning about SEO.
Brian Childers at Foxxr will show you how to get the most out WordPress and how to create engaging and feature-rich websites. He will cover how to get a web host, set up a domain, and configure WordPress to your newly hosted site. We dive into many of the tools available for WordPress, demonstrating how to set-up your profile and create valuable content to share with your web audience.
In this workshop, Foxxr will take you through the admin panel (backend of WordPress) to optimize your settings. We will show you how to get the most out of WordPress by installing essential plugins for SEO, configure your website settings properly and hot to optimize your pages and posts for solid SEO.
The document summarizes a WordPress workshop covering WordPress essentials, the admin panel and optimal settings, and creating and optimizing posts and pages. The workshop includes introductions to WordPress.org vs WordPress.com, plugins, themes, web hosting options, the dashboard, media library, posts vs pages, SEO optimization with Yoast, and creating optimized content. Examples and screenshots are provided throughout the workshop presentation.
The document outlines an SEO workshop hosted by Brian Childers of Foxxr.com. It discusses topics like how search engines work, keyword research methodology, analyzing content for SEO, and tools for SEO. The workshop provides an overview of basic SEO strategies and techniques for optimizing websites and content.
This document provides an overview of Brian Childers' web development and SEO consultation services. It outlines a collaborative approach to planning a site structure through competitive analysis, identifying the target audience and keywords. It describes tools for researching competitors, keywords, and customer data to develop an action plan. The presentation resources section provides links to workbooks, guides, and SEO tools to support the outlined strategic process.
Learn about the importance of creativity, guidelines to branding, ideas to get past the "Broca" and resources to apply creative messaging and branding.
Contributors: Brian Childers, Andy Horner, Boris Siebert, Michael Jahn.
The document provides tips for building a strong personal brand and using email marketing effectively. It discusses establishing a consistent online personal branding statement with a profile picture and website. It also offers recommendations for blogging, using tools like SurveyMonkey for research, and determining an appropriate email format based on content and call to action. Finally, it discusses elements of effective email marketing like segmentation, consistency, and using tools like CRM to craft targeted messages.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
3. WordPress for Local SEO
Today’s Objectives
• Understand On-Site Ranking Factors
• Hands-On WordPress Optimization
• Local SEO Best Practices
The Foxxr Deep Dive
Represents an entire workshop on slide topic
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
6. On-Site Local Ranking Factors
Domain Authority of Website
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
7. On-Site Local Ranking Factors
City, State on Google+
Landing Pages
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
8. On-Site Local Ranking Factors
City, State on Google+
Landing Pages
http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
9. On-Site Local Ranking Factors
HTML NAP Matching
Google+ NAP
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
10. 15 Top On-Site
Ranking Factors
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
39. Questions?
Foxxr Services
• Consulting
• Web Development and Local SEO
• Freebies
• Local Search Ranking Report
• http://foxxr.com/freebies/local-search-ranking-report/
• Website Analysis
• http://foxxr.com/freebies/website-analysis-santa-cruz/
Community Workshops | Brian Childers | foxxr.com | 831-531-7771
Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
Domain Authority is the best prediction about how a website will perform in search engine rankings. SEO Moz scores Domain Authority on a logarithmic scale ranging from 0 to 100-points. It's far more challenging to grow your score from 70 to 80 than it would be to grow from 20 to 30.In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.The many elements of an online presence can build on each and can work together for a business. The process is best done in an environment with more control rather than less.
Google still dominates
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
Google still dominates
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,
In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.When a user enters a query, the search engines look for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors,