The difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO focuses on organic search traffic, while SEO focuses on both organic and paid search traffic.

1. How To Optimize Search Strategy -
Seo & Sem

2. ● The distinction between search engine
optimization (SEO) and search engine
marketing (SEM) is that SEO focuses on
organic search traffic, whereas SEM focuses on
both organic and paid search traffic.
● SEO and PPC are both methods of marketing
your company in search engines.
What Exactly are SEO and SEM?

3. ● SEO and SEM complement one
another and, when done correctly,
should result in increased traffic and
conversions to your website.
● Strong SEM ads will entice users to
click on your ads, while strong website
copy will provide relevant information
to users and lead them to convert.
How do SEO and SEM Interact?

4. ● Objective- Set a goal
● SEO web design
● Keywords
● Optimizing content
● CTR-Click-through rate
● Links
● Structure
● SEO off page
SEO Marketing Strategies

5. ● Budget
● ROI
● Quality score
● Ad rotation
● Landing pages
● Advertising campaigns
● Responsive
Top SEM Strategies

6. How can Improve Search Engine Marketing?
● Provide value throughout the decision-
making process.
● Align Your Campaign and Business
Objectives.
● Grow Your Marketing Funnel.
● Take Audience Targeting To The Next Level.
● Lift Other Investments With Paid Search.
● Fight and win the battle for a share of the
paid search budget.

7. How I can Improve My SEO in 2022?
● Improve your website.
● Use precise keywords.
● Create more in-depth content.
● Monitor the traffic to your
website.
● Begin building links.
● Avoid using black hat SEO.
● Create a Google My Business
account.

8. Contact Us
● Address: First DigiAdd LLP,
Cosmos Magarpatta City,
Hadapsar, Pune. 411028
● Phone Number: +91-820-836-8766/
+91-960-429-8989
● Mail Address: Info@Firstdigiadd.Com

9. Thank You…