Insights in B2B Communication by Travel360

Not just trowing and see where it lands

THINK
B2B Communication Insights

B2B or HUMAN to HUMAN?

FIRST THE BASICS

How do you start?
Very simple. Get to know your audience.

How well do you know your partner the travel agent?
When was the last time you visited a travel agency?
With how many travel agents did you establish a good
relationship?
What do they feel and think about your brand?
Can you do something to help them sell your products?

Why visit them? Or has it really been that long?
Sales Support
Inspiration
Relations
Market insights
ITS A PEOPLE
BUSINESS

And what comes next?
Plan your communication, determine your objectives

Too Basic? Or do you do it all the time?
Plan your communication
Why do I need to communicate?
Who do I need to communicate with?
What do travel agents think about my topic now?
Define what they need to think, do or know afterwords
Choose your tools and determine your key message

Why do I need to communicate?
Increase Sales
New Product
Brand Awareness
Increase
knowledge
What did I learn from
my conversations with
travel agents?
Event

Who do I need to communicate with?
Whole Industry? Open distribution?
Agency manager
or
Counter Personnel?

What do travel agents think about this topic now?
Positive? Negative? Not known
Stimulate
&
Relationship
Argument
Solve
&
Incentive
Knowledge
&
Motivate

What do you want them to do, think or know afterwords?
Sell or buy your
product?
Have more
confidence
More knowledge
Positive attitude
Come to event
Pass your message to
their clients?

Choose your tools & determine your key message
B2B communication tools
Trade Media
Trade Fair
Social Media
Sales Rep
Determine your Own event
message, create a
brand identity,
tell a story

for B2B communication

4 general tips in B2B communication
Be consistent and keep a good frequenty
=> more than a couple of times a year!
Keep it personal
=> people still want to hear it from people
Stay relevant and offer value
=> help to solve their problems
Write well
=> make it fun

Travel360°

ADD RELEVANT CONTENT
Not only sales
Share tips & tricks
Help them sell your products
Listen first to your clients => generate relevant content
Show that you have done your homework
=> understand their needs

BEST CASE RELEVANT CONTENT
Sales Challenge:
- flights cities in Spain
- incentive action
- free holiday to Spain

BEST CASE RELEVANT CONTENT
Insider Tips:
- sales arguments
- tips on destination
- helping with sales
- challenging but helping

HUMAN TO HUMAN
Friendly, open communication: Jij !
Establish relationships
You are partners
Its a people business
Make it interesting, but fun
Use social media

BUILD A RELATIONSHIP
Positive vision of the future
Help them sell & grow
Establish a connection
PARTNERS

BUT TAKE THEM SERIOUSLY
Don’t make it too difficult! => Wrong
They are professionals
Finding balance in your message

MAKE IT LOOK GOOD !!!!
Show attention to design
It must look appealing
Motivate to read further
Make it less boring
Make your communication jump out the masses

THINK ABOUT THE MESSAGE
Think STORY first, than message
Open, honest communication
Full with helpful insights to increase sales
Don’t think about what you offer, think what they need
Don’t make it too technical

WHAT DO YOU SELL ?
a responsive e-commerce website
OR
easy online booking methods
Create a story

STORY TELLING
Testimonials work effectively
From one travel agent to another
Let them share their experiences => study trip
Bring the story behind your brand, behind your destination
Give a face to your communication

BEST CASE TESTIMONIAL
TravelNote clients:
- telling TravelNote’s story
- open and honest
=> also what the problems were
and how they were solved
- sharing experiences
- supported with bannering
Increased sales

HELP INCREASE KNOWLEDGE
Essential for dynamic professionals
Insights on destinations, products, …
But also insights in sales, marketing, communication
All together working for a great future => become a partner

BEST CASE KNOWLEDGE
Online Training Dominican Rep
… by Jetair
- increasing knowledge on destination
- more interest and sales potential for
Jetair
- don’t worry about competitors
=> good results for you as well
- Enhance knowledge based on
your USP’s.

BEST CASE KNOWLEDGE
Online Training Tenerife
… the things people don’t know yet
- Tenerife keeps on surprising you
- Showing other parts, sharing new ideas
- New sales arguments for travel agents
- New target groups

AND PLEASE …..
Start in time with your communication
=> NOT oh yes, we must do something B2B also
=> events? Start 6 weeks prior to event.
Correlate B2B with B2C communication
=> when you communicate offer to travel agents, make sure
the end consumers know about it.
=> when you communicate offer to the end consumers, make
sure the travel agents know about it.

NO BORING B2B COMMUNICATION

B2B
Inspire
Print
Online
Educate
Events

Insights in B2B Communication by Travel360

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