A talk I gave about what we have learned marketing to gen z and millennials from Wattpad, the home of 40MM young people who read and write stories.

1. How to Market
to Millennials
under 25 in a
Digital Age?
@thecfaktor @wattpad

2. Ifyouareunder25…

3. DigitalCitizens.

4. Ageofinattention.

6. Entrepreneurship
isintheirDNA.

7. Makermovement.
Nomoreconsumption-
participationisexpected.

8. Freedom=Privacy/Anonymity

9. HowdoIknowthis?

10. Hello.
This is
Wattpad.

11. Lastmonth40million
peoplevisitedWattpad.

12. 30+
18-30
13-17
Our users are young & always connected.
Millennials and Gen Z make up 78% of our
40 million users.
TheyareallGenZ&
Millennials

13. Theyspent10billionminutes
engagedinstories.

14. Over100thousand newusers
willjoinWattpadtoday.

15. That’sanewWattpadder
everysecondoftheday.

16. Everyminute 25hours
ofreadingiscreatedon
Wattpad

17. Whatonearthare
theydoing?

18. Theyarereading,writing&
sharingstories.

20. 100MOriginalstories
writtenbythemforthem.

21. Historical,TimeTravel,
Werewolf,Steampunk.

22. Andthestoriesthey
careabout.

23. Andthestoriesthey
willwanttomorrow.

24. Storiesareserial.

25. Storiesaresocial.

26. Storiesaremobile.

27. Storiesarefree.

28. Storiesareanonymous.

29. Storiesaremultimedia.

30. Storiesblurrealityand
fiction.

31. Storiesareparticipatory.

32. Storiesarecreatedbyyou.

35. 30Minutes

36. Meet Anna
16monthsagoshejoined
Wattpadtoreadstories.

37. Todaysheisawriter
witha3partseries
completedonWattpad.

38. With over 1.3 billion reads.

39. imaginator1D
Don’t worry - wait ’til
the next chapter, I think
you’ll be surprised!
Samantha
I can’t believe Harry
would leave Tessa! :(
Roxypony68
I know right? Will they
ever be together?????
560K followers
MMs of readers

44. Soasabrand,howdoyou
connectwithmillennials?

45. Weinvitedsomeoftheworld’smostcreativebrandsto
workwithWattpadtoengagewithmillennials.

46. Whatif….
Wecommissionedour
writerstotellbrand
stories?

47. 20th Century Fox: The Fault In Our Stars
@DonNotMicrowave
402k Reads
7.6k Votes

48. Paramount: Project Almanac
@imaginator1D
915k Reads
20.6k Votes

49. Mondelez: Sour Patch Kids
@KatRocks247
16k Reads
505 Votes

50. Whatif….
Therewereexistingstories
thatwereaperfectfitfor
brands?

51. Best of iTunes 2014

52. Whatif….
Brandscouldtelltheirstory
toourusers?

53. USA Network: DIG!

54. Whatif….
Brandswantedtocreatean
entirecampaignaround
Wattpadstory….

55. Unilever: Eskinol

56. Whatif….
Brandscouldgetusersto
sharetheirstories?

57. Mondelez: Sour Patch Kids

58. Paramount: Project Almanac

59. Whatif….
Weusedveryauthentic
moments inatransparentway
topromotethesestoriestoour
audience?

60. NativeAdvertisingUnitspromoteyourbrand
withinthenativeexperienceofour40M+users

61. Leave you with
some key
takeaways…

62. Tellandsharestories.

63. Createentertainment.

64. Beauthenticandfully
transparent.

65. Enablecreators.

66. Embraceparticipation.

67. ThankYou
Candice Faktor, GM of Wattpad
wattpad.com/CandiceFaktor @thecfaktor candice@wattpad.com