It can be challenging when you're the only person in your department with a deep knowledge of web. This presentation aims to show you how to succeed through listening, managing expectations, and other techniques.
Maria Adams is applying for an executive assistant position. Her relevant experience includes 8 years as an executive assistant where she worked effectively in a virtual environment with minimal supervision. She has strong project management skills, having managed construction projects on time and under budget with limited involvement from her manager. Maria enjoys learning new skills and says her curiosity allows her to quickly learn what is needed to accomplish goals. She is drawn to the organization because she wants to contribute on a larger scale and be challenged to grow outside her comfort zone by working with a team that has high expectations.
The document discusses how focusing solely on social media tools misses the point, as people primarily use these technologies to enhance existing social behaviors of connecting with friends and colleagues. While tools like Facebook and Twitter are popular, what really matters are the behaviors they foster, such as collaboration and organization. The document argues we should examine how social media influences social behaviors rather than see it as an end in itself.
Presentation will cover ideas and inspiration of earning money online while learning new skills. This will give you an idea what skills you should learn in order to be successful and earn money.
Resume and Interview Tips to Stand Out in 2021Albert Qian
Get a fresh start on your career in 2021! Stop holding yourself back and stand out in front of recruiters, hiring managers, and directors. Learn how to:
Structure your resume and interview questions so that they put their best selves out there while not sounding egomaniac.
Virtual interview tips and strategies to stand out in front of your potential employer.
Learn how to find clues in the job description to learn what employers are looking for in a potential candidate.
COVID effect on resumes and interviews - how to explain furloughs, layoffs, or temporary unemployment.
How to highlight your current job situation even if it isn't ideal.
And much more!
How to Use LinkedIn to Build Your Network and Your BusinessCarole Mahoney
This document provides tips on using LinkedIn to promote yourself and your career. It discusses focusing your LinkedIn profile on what you have done, what you know, and who you know. It emphasizes using your profile to showcase your accomplishments, expertise, and network. It also recommends actively engaging on LinkedIn by answering questions, asking questions, and connecting with others to expand your network. The overall message is that LinkedIn allows you to strategically promote your skills, experience and connections.
The Lone Ranger: Managing the Ups and Downs of One-Person Offices and Small T...Blend Interactive
The challenges of doing everything with less is increasingly difficult for all of us. In this talk, Ron will draw on years of experience in random outposts to uncover how he maximized the advantages and disadvantages of small-team life. You’ll also learn tactics for improving your own productivity in your own office.
From the 2016 Now What? Conference: www.nowwhatconference.com
Maria Adams is applying for an executive assistant position. Her relevant experience includes 8 years as an executive assistant where she worked effectively in a virtual environment with minimal supervision. She has strong project management skills, having managed construction projects on time and under budget with limited involvement from her manager. Maria enjoys learning new skills and says her curiosity allows her to quickly learn what is needed to accomplish goals. She is drawn to the organization because she wants to contribute on a larger scale and be challenged to grow outside her comfort zone by working with a team that has high expectations.
The document discusses how focusing solely on social media tools misses the point, as people primarily use these technologies to enhance existing social behaviors of connecting with friends and colleagues. While tools like Facebook and Twitter are popular, what really matters are the behaviors they foster, such as collaboration and organization. The document argues we should examine how social media influences social behaviors rather than see it as an end in itself.
Presentation will cover ideas and inspiration of earning money online while learning new skills. This will give you an idea what skills you should learn in order to be successful and earn money.
Resume and Interview Tips to Stand Out in 2021Albert Qian
Get a fresh start on your career in 2021! Stop holding yourself back and stand out in front of recruiters, hiring managers, and directors. Learn how to:
Structure your resume and interview questions so that they put their best selves out there while not sounding egomaniac.
Virtual interview tips and strategies to stand out in front of your potential employer.
Learn how to find clues in the job description to learn what employers are looking for in a potential candidate.
COVID effect on resumes and interviews - how to explain furloughs, layoffs, or temporary unemployment.
How to highlight your current job situation even if it isn't ideal.
And much more!
How to Use LinkedIn to Build Your Network and Your BusinessCarole Mahoney
This document provides tips on using LinkedIn to promote yourself and your career. It discusses focusing your LinkedIn profile on what you have done, what you know, and who you know. It emphasizes using your profile to showcase your accomplishments, expertise, and network. It also recommends actively engaging on LinkedIn by answering questions, asking questions, and connecting with others to expand your network. The overall message is that LinkedIn allows you to strategically promote your skills, experience and connections.
The Lone Ranger: Managing the Ups and Downs of One-Person Offices and Small T...Blend Interactive
The challenges of doing everything with less is increasingly difficult for all of us. In this talk, Ron will draw on years of experience in random outposts to uncover how he maximized the advantages and disadvantages of small-team life. You’ll also learn tactics for improving your own productivity in your own office.
From the 2016 Now What? Conference: www.nowwhatconference.com
This document provides 14 steps to improve your LinkedIn profile and stand out. It recommends including a professional profile photo, customizing your public profile URL, filling out your experience and education sections with concrete accomplishments and results, gaining recommendations from past colleagues and clients, following interesting people and companies in your industry, and regularly interacting with your connections on LinkedIn to build your professional network. The overall message is that an optimized LinkedIn profile can help showcase your unique talents and expertise to prospective employers or business partners.
The document outlines an executive consulting program that will introduce participants to top experts in 90 days through mentoring and provide office space, resources, and support to help companies focus on building a great business. Participants are encouraged to engage deeply with their mentors, get feedback on their pitches, and execute quickly while maintaining intellectual honesty.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
The document summarizes a presentation on using social media for recruiting and retaining employees. It discusses how social media tools like blogs, RSS feeds, LinkedIn, and Twitter can be valuable resources for HR professionals. It encourages professionals to start by lurking or observing these tools to learn, then gradually begin interacting through comments and sharing information to build their professional brand. Starting with just 20 minutes a day of engagement in social media can help professionals develop skills and opportunities that others may not have.
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
This document summarizes a presentation about becoming a networked nonprofit and leveraging social media. The presentation covered:
- The benefits of networked nonprofits that are simple, agile, and transparent and listen and engage with networks to achieve outcomes.
- How staff and boards can leverage their professional networks on social media to further the nonprofit's mission.
- Tips for nonprofits on where they fall on a spectrum from just starting to use social media ("crawling") to fully leveraging it ("flying") and how to improve.
Why Branding Yourself Needs to be Part of Your Resume & SuccessCentSai
Learning how to position yourself after graduation in the social media world to get a job is one of the most important parts of applying for jobs in a world ruled by Facebook, LinkedIn, and Instagram
National Mortgage Professional hosts Marketing Training WebinarLender Prolinik
This document provides an overview of a presentation about digital mortgage marketing strategies. It discusses problems with traditional marketing approaches and introduces a new digital tool called Lender Pro Link that can help loan officers attract clients. The presentation emphasizes the importance of building trust, respect and authority online through automated and integrated marketing across email, social media, and a mobile app. It also highlights analytics to track return on investment and pitches Lender Pro Link as an affordable monthly subscription service.
The document discusses roles and responsibilities at different stages of a startup company's growth. It begins by introducing the founders and an investor. It then outlines initial responsibilities when the company is small, focusing on building the product and getting users. As the team grows, hiring and integrating new members becomes important. Later stages involve multiple teams that require cross-team communication and empowered teams. Ultimately different departments like engineering, sales, marketing and operations emerge, requiring a division of responsibilities between the CEO and department heads. The document also discusses splitting equity as the company succeeds and references examples.
Whether you are on the job hunt or not, a strong bio is handy for showing the world your impact. Corrie Tanner (Brainhunter) and Linley Faulkner (Emplomacy) share tips and tricks for bio writing. Corrie and Linley spend their days distinguishing superstars and rockstars from piles of names and resumes.
Learn more about the YYJ Tech Ladies and join us on our website: http://www.yyjtechladies.com/
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
Your UX Career Path: In-house, agency, both or neither?Fell Swoop LLC
With User Experience designers in such high demand, those entering the field today have more choices than ever before. There’s no single right way to embark on your journey, but many before you have uncovered a path to success, so why not learn from them? Matt Dente has shared insights from surveys and interviews with UX professionals in this presentation. If you’re planning your first step in a career, or considering your next move, this presentation will provide insights that will help you make the right choices for your own path.
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
From the 2015 New England Institute of Addiction Studies (NEIAS) Summer School:
Most addiction treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated
staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an
organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little
education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated
marketing communications plan ‐ that includes traditional and social media strategies ‐ within your organization.
Learning Objectives:
After taking this course, participants will be able to:
• Understand the basics of branding an organization;
• Understand what an integrated marketing communications plan is;
• Provide examples of how social media can be used to support marketing and branding efforts; and
• Provide examples of how external communications can support marketing and branding efforts.
This document summarizes Robin Frank's presentation on creating a personal brand and networking for career success. The presentation covers developing a unique personal brand with a clear message, passion, and goals. It discusses the importance of an engaging online presence on LinkedIn and social media to establish expertise and be memorable. Specific tips are provided for crafting an effective personal profile, building connections, and using LinkedIn to find referrals and opportunities through strategic networking.
Damon Neal created a personal branding document that included biographical information, career goals, skills, target audiences, and a professional development plan. His goals are to be financially independent through owning his own business within 15-20 years. His skills include video editing, Microsoft Office, teamwork, and problem solving. His target audience is 18-25 year olds struggling with anxiety and depression, and he wants to help people improve their lives through hard work and dedication.
Cómo formar y mantener a un equipo de ingenieros felicesSoftware Guru
Detrás de toda empresa de tecnología exitosa yace un motor que impulsa sus metas: el equipo de tecnología.
Esta plática es para equipos de todos tamaños y edades, y abordará los fundamentos detrás de crear y mantener un equipo sano de ingeniería. Platicaremos sobre distintos aspectos tales como reclutamiento, selección, compensación, arranque, motivación, y coordinación Aprenderás cómo encontrar ingenieros de software y cómo mantenerlos contentos.
This document discusses career development and ways to earn money, including through education, jobs, and freelancing. It notes that education provides benefits like personal development, respect, self-esteem, and social security, as well as earning money and status. Specific jobs that can be obtained with a master's degree paying 12,000-30,000/month are listed. The document then focuses on freelancing as an alternative, discussing what freelancing is, its benefits like being your own boss and flexible schedule, and that freelancers can earn over 100,000 annually working 6-8 hours per day. Popular freelancing jobs and the author's own earnings are also presented.
Marketing for Startups 101: The Basic OverviewLukas Obdrzalek
Lukas Obdrzalek is a Czech entrepreneur and marketer who co-founded a marketing agency focused on startups. He discusses his background working in digital marketing in China and the Czech Republic. He then provides advice and strategies for startup marketing, including analyzing keywords and competitors, defining goals and target audiences, and using a mix of online and offline channels. He emphasizes the importance of building a brand and trust through PR and recommends either hiring an experienced marketer or agency to handle marketing, rather than attempting it alone without expertise.
Starting with Linedin to improvve your personal brand. How to use personal branding steps on linkedIn to improve your presence and build your own brand to stand out of the market competition.
Making State Government Accessible and Responding to COVID-19Andrew Stitt, MBA
This presentation given at WordCamp Philly 2020 talks about how Delaware's Government Information Centers makes state government more accessible. It also talks about its response to the COVID-19 pandemic.
This document provides 14 steps to improve your LinkedIn profile and stand out. It recommends including a professional profile photo, customizing your public profile URL, filling out your experience and education sections with concrete accomplishments and results, gaining recommendations from past colleagues and clients, following interesting people and companies in your industry, and regularly interacting with your connections on LinkedIn to build your professional network. The overall message is that an optimized LinkedIn profile can help showcase your unique talents and expertise to prospective employers or business partners.
The document outlines an executive consulting program that will introduce participants to top experts in 90 days through mentoring and provide office space, resources, and support to help companies focus on building a great business. Participants are encouraged to engage deeply with their mentors, get feedback on their pitches, and execute quickly while maintaining intellectual honesty.
Social media for advocacy, income and career Anyssa Jane
Join Anyssa (Richmond) Carruthers and the UBC Learning Circle - Thursday, October 13, 2016 @10am-11:30am
We will be joined by the marketing expert and social media director as she shares some secretes to using social media.
Can you make money with social media?
How can social media help you land a job?
Are some forms of social media better than others in advocating for social justice?
Are there skills you can develop from home that can better help your family, community, employer or you develop a business?
Each session will build and expand on the previous UBC Learning Circle sessions. Come learn about expanding your social media and marketing knowledge-base. Help your family, community or employer through the use of social media.
Presentation for 10/13/1996 onsite at UBC
The document summarizes a presentation on using social media for recruiting and retaining employees. It discusses how social media tools like blogs, RSS feeds, LinkedIn, and Twitter can be valuable resources for HR professionals. It encourages professionals to start by lurking or observing these tools to learn, then gradually begin interacting through comments and sharing information to build their professional brand. Starting with just 20 minutes a day of engagement in social media can help professionals develop skills and opportunities that others may not have.
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
This document summarizes a presentation about becoming a networked nonprofit and leveraging social media. The presentation covered:
- The benefits of networked nonprofits that are simple, agile, and transparent and listen and engage with networks to achieve outcomes.
- How staff and boards can leverage their professional networks on social media to further the nonprofit's mission.
- Tips for nonprofits on where they fall on a spectrum from just starting to use social media ("crawling") to fully leveraging it ("flying") and how to improve.
Why Branding Yourself Needs to be Part of Your Resume & SuccessCentSai
Learning how to position yourself after graduation in the social media world to get a job is one of the most important parts of applying for jobs in a world ruled by Facebook, LinkedIn, and Instagram
National Mortgage Professional hosts Marketing Training WebinarLender Prolinik
This document provides an overview of a presentation about digital mortgage marketing strategies. It discusses problems with traditional marketing approaches and introduces a new digital tool called Lender Pro Link that can help loan officers attract clients. The presentation emphasizes the importance of building trust, respect and authority online through automated and integrated marketing across email, social media, and a mobile app. It also highlights analytics to track return on investment and pitches Lender Pro Link as an affordable monthly subscription service.
The document discusses roles and responsibilities at different stages of a startup company's growth. It begins by introducing the founders and an investor. It then outlines initial responsibilities when the company is small, focusing on building the product and getting users. As the team grows, hiring and integrating new members becomes important. Later stages involve multiple teams that require cross-team communication and empowered teams. Ultimately different departments like engineering, sales, marketing and operations emerge, requiring a division of responsibilities between the CEO and department heads. The document also discusses splitting equity as the company succeeds and references examples.
Whether you are on the job hunt or not, a strong bio is handy for showing the world your impact. Corrie Tanner (Brainhunter) and Linley Faulkner (Emplomacy) share tips and tricks for bio writing. Corrie and Linley spend their days distinguishing superstars and rockstars from piles of names and resumes.
Learn more about the YYJ Tech Ladies and join us on our website: http://www.yyjtechladies.com/
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
Your UX Career Path: In-house, agency, both or neither?Fell Swoop LLC
With User Experience designers in such high demand, those entering the field today have more choices than ever before. There’s no single right way to embark on your journey, but many before you have uncovered a path to success, so why not learn from them? Matt Dente has shared insights from surveys and interviews with UX professionals in this presentation. If you’re planning your first step in a career, or considering your next move, this presentation will provide insights that will help you make the right choices for your own path.
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
From the 2015 New England Institute of Addiction Studies (NEIAS) Summer School:
Most addiction treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated
staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an
organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little
education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated
marketing communications plan ‐ that includes traditional and social media strategies ‐ within your organization.
Learning Objectives:
After taking this course, participants will be able to:
• Understand the basics of branding an organization;
• Understand what an integrated marketing communications plan is;
• Provide examples of how social media can be used to support marketing and branding efforts; and
• Provide examples of how external communications can support marketing and branding efforts.
This document summarizes Robin Frank's presentation on creating a personal brand and networking for career success. The presentation covers developing a unique personal brand with a clear message, passion, and goals. It discusses the importance of an engaging online presence on LinkedIn and social media to establish expertise and be memorable. Specific tips are provided for crafting an effective personal profile, building connections, and using LinkedIn to find referrals and opportunities through strategic networking.
Damon Neal created a personal branding document that included biographical information, career goals, skills, target audiences, and a professional development plan. His goals are to be financially independent through owning his own business within 15-20 years. His skills include video editing, Microsoft Office, teamwork, and problem solving. His target audience is 18-25 year olds struggling with anxiety and depression, and he wants to help people improve their lives through hard work and dedication.
Cómo formar y mantener a un equipo de ingenieros felicesSoftware Guru
Detrás de toda empresa de tecnología exitosa yace un motor que impulsa sus metas: el equipo de tecnología.
Esta plática es para equipos de todos tamaños y edades, y abordará los fundamentos detrás de crear y mantener un equipo sano de ingeniería. Platicaremos sobre distintos aspectos tales como reclutamiento, selección, compensación, arranque, motivación, y coordinación Aprenderás cómo encontrar ingenieros de software y cómo mantenerlos contentos.
This document discusses career development and ways to earn money, including through education, jobs, and freelancing. It notes that education provides benefits like personal development, respect, self-esteem, and social security, as well as earning money and status. Specific jobs that can be obtained with a master's degree paying 12,000-30,000/month are listed. The document then focuses on freelancing as an alternative, discussing what freelancing is, its benefits like being your own boss and flexible schedule, and that freelancers can earn over 100,000 annually working 6-8 hours per day. Popular freelancing jobs and the author's own earnings are also presented.
Marketing for Startups 101: The Basic OverviewLukas Obdrzalek
Lukas Obdrzalek is a Czech entrepreneur and marketer who co-founded a marketing agency focused on startups. He discusses his background working in digital marketing in China and the Czech Republic. He then provides advice and strategies for startup marketing, including analyzing keywords and competitors, defining goals and target audiences, and using a mix of online and offline channels. He emphasizes the importance of building a brand and trust through PR and recommends either hiring an experienced marketer or agency to handle marketing, rather than attempting it alone without expertise.
Starting with Linedin to improvve your personal brand. How to use personal branding steps on linkedIn to improve your presence and build your own brand to stand out of the market competition.
Similar to How to Manage at Work When You're a Tech Department of One (20)
Making State Government Accessible and Responding to COVID-19Andrew Stitt, MBA
This presentation given at WordCamp Philly 2020 talks about how Delaware's Government Information Centers makes state government more accessible. It also talks about its response to the COVID-19 pandemic.
How to Use WordPress to Build Your Nonprofit WebsiteAndrew Stitt, MBA
This document discusses how to use WordPress to build an effective nonprofit website. It recommends WordPress because it is inexpensive and has a generous community and large plugin library. The primary goal of a nonprofit website is to help the organization meet its mission. Storytelling is important for motivating actions like donating, volunteering, and signing up for mailing lists. WordPress makes it easy to tell stories and add calls to action using posts, pages, media, and plugins. The document provides tips for collecting donations, recruiting volunteers, managing events, and maintaining a healthy WordPress site over time.
Using Google Analytics for Better WordPress Website Data and AnalysisAndrew Stitt, MBA
The document discusses using Google Analytics to analyze WordPress website data. It recommends installing Google Analytics on a WordPress site using a plugin or code. It presents the ABC framework for analysis - examining Acquisition (how users reach the site), Behavior (what users do on site), and Conversions (whether users complete desired actions). The framework can be applied through Goals and Custom Reports in Google Analytics. Insights from data, like high-converting pages or sources, can help optimize content and marketing. Caution is urged to ensure sample sizes are large enough for meaningful conclusions.
SASS is a CSS preprocessor that allows for modular CSS code through variables, nesting, and partial files. Gulp is a task runner that can be used to compile SASS files into a single CSS file and minify the CSS for production. The document outlines how to set up Gulp with Node.js to compile SASS files and partials into a main CSS file, and then minify the CSS for faster page loads.
The Recipe for a Dynamite Nonprofit WordPress WebsiteAndrew Stitt, MBA
This document provides guidance on building an effective WordPress website for nonprofits. It recommends WordPress due to its low cost, large community support, and plugin library. The top priority for a nonprofit website is helping the organization meet its mission. Storytelling through posts, pages, images and videos can showcase how the organization impacts lives. Custom post types and plugins can help manage events, board members, news stories. Hiring an expert is key to setup, maintenance and updates to ensure the site functions properly long-term. Themes, plugins, and third-party integrations are suggested to provide needed functionality while keeping the site simple and cost-effective.
Six weeks into freelancing, Andy reflects on his experience so far. He acknowledges it has been a big adjustment but that the relationships he's built have helped pay the bills. While stress is high, taking care of his health has helped. The experience has also allowed him to get clearer on his goals and not have regrets, and encourages others who want to freelance to build connections first before making the leap to independence.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies, No Problem - Steve Krull, Be Found Online
How to Manage at Work When You're a Tech Department of One
1. How to Manage at Work When
You're a Tech Department of One
Andy Stitt
Philly 'burbs WordPress Meetup
March 13, 2017
2. About Andy
● Brand new WordPress developer and email marketing manager at the
Jewish Federation of Greater Philadelphia
● Previously a solo freelance developer for seven months
● Runner of races
● Listener of 90’s hip-hop
3. Overview of My Position
● Only digital person in the marketing department aside from our social media
person
● IT department has no one with deep knowledge of website content
management systems