In this webinar, we partnered with Appcues to help product managers and marketers with ways in which they can drive growth by running in-app experiments.
How to Change Your Domain in the PM Role by Salesforce Sr PMProduct School
Main takeaways:
-Necessary Product Skills:
-Passion to solve real-world problems
-Ability to break down problem into actionable insights
-Ask right questions to right audience - before solutioning
-Things to work on
-Unlearn, learn and relearn
-Inquisition
Lot of reading...
Managing an Experimentation Platform by LinkedIn Product LeaderProduct School
Main Takeaways:
-Establishing a culture of experimentation at scale
-Developing the product vision and strategy
-Backlog prioritization based on Impact Score formula
Webinar: AI as a Shared Service by Salesforce Senior Director of ProductProduct School
Main Takeaways:
-AI is just a mean to an end, the end goal need to be extremely clear
-Prioritize project where you know you have the data - data access can be the most challenging piece of an AI project
-Build your solution for a use case but find ways to make it a shared service
Validating Feature Decisions in Mobile Apps with UXCamProduct School
There are so many great tools out there for Product Managers, but are you making the most out of them? Not only that but are you using the right ones? Join Julia, Product Leader at UXCam as she shares how UXCam works for her, and learn how you can use it in your day-to-day too.
Being a Product Manager requires structured and organized thinking. Frameworks and toolkits are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers and share some of those with you today.
B2B vs B2C Product Management by Booking.com Sr PMProduct School
Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.
How to Change Your Domain in the PM Role by Salesforce Sr PMProduct School
Main takeaways:
-Necessary Product Skills:
-Passion to solve real-world problems
-Ability to break down problem into actionable insights
-Ask right questions to right audience - before solutioning
-Things to work on
-Unlearn, learn and relearn
-Inquisition
Lot of reading...
Managing an Experimentation Platform by LinkedIn Product LeaderProduct School
Main Takeaways:
-Establishing a culture of experimentation at scale
-Developing the product vision and strategy
-Backlog prioritization based on Impact Score formula
Webinar: AI as a Shared Service by Salesforce Senior Director of ProductProduct School
Main Takeaways:
-AI is just a mean to an end, the end goal need to be extremely clear
-Prioritize project where you know you have the data - data access can be the most challenging piece of an AI project
-Build your solution for a use case but find ways to make it a shared service
Validating Feature Decisions in Mobile Apps with UXCamProduct School
There are so many great tools out there for Product Managers, but are you making the most out of them? Not only that but are you using the right ones? Join Julia, Product Leader at UXCam as she shares how UXCam works for her, and learn how you can use it in your day-to-day too.
Being a Product Manager requires structured and organized thinking. Frameworks and toolkits are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers and share some of those with you today.
B2B vs B2C Product Management by Booking.com Sr PMProduct School
Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.
5 Stats Tests You Need to Know for PM by Google Product LeaderProduct School
Main takeaways:
-The first steps to being a data-driven PM. The phrase "data-driven PM" might trigger thoughts of SQL, BigData, and A+B testing. The list goes on and it can be daunting to know where to start. This talk will give you a perspective on how to apply basic high school statistics to everyday PM life with nothing more than Excel required.
-How to think like a statistician when talking to customers.
-An overview of five statistical tests with examples of how to apply them to product management.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
First 90 Days as a New Product Manager by former Flipkart PMProduct School
Joining a company as a new product hire is an exciting opportunity to kickstart or fuel your product career. How you establish yourself, as a role/function in your company will play a huge role in determining your success as a Product Manager.
Ramping up to start owning the company goals and building a product is an incredible trajectory. This session attempted to lay out recommendations on how to go about this new journey you have embarked on.
Meetings in the Life of an Agile PM by Microsoft Product LeaderProduct School
-Understand how recurring activities create clarity in an otherwise complicated role
-Learn what these recurring meetings look like with real-life examples
-Understand how to use each meeting effectively to drive your product forward
Data-Driven Product Management by Shutterfly Director of ProductProduct School
Main Takeaways:
- How to set the company for growth and success through KPIs
- How to learn, iterate and grow through A/B testing
- How to use the dashboard to focus and succeed with your product
Excelling as a Product Manager by PayPal Product LeaderProduct School
Main Takeaways:
-Step back and spend dedicated time to reflect and think about the future aspects of your product.
-Frequently share your product vision & road map with the scrum team, stakeholders, and leadership to get their buy-in.
-Focus on communicating product requirements and the impact v/s day to day delivery.
Product Operation in Practice by Pendo Head of Product OpsProduct School
Main takeaways;
- Research existing operations and practices across the company
- Identify the product organization’s top needs
- Find the right team members to execute against the identified objectives
- Align goals across the organization to achieve company-wide success
Using Data to Drive Company Strategy by Microsoft Product LeaderProduct School
Main takeaways:
-How to analyse customer behaviour
-How to validating hypotheses & improve customer understanding
-How to implement insights through your strategy and roadmap
0 to 1- Taking a Concept & Launching an MVP by Wish Product Leader Product School
Key Takeaways:
-Real data from your own users beats any estimation - how to get that as fast as possible
-Getting a sense of scale and reach is very important.
-Experimentation & Iterations - trying lots of variations to test the boundaries
AI PM at Startup VS at Scale by Facebook Product LeadProduct School
Main takeaways:
- Leading product in autonomous driving (Seed)
- Building autonomous checkout (Series A - B)
- Amplifying large-scale ad ranking (FAANG)
Webinar: The 3 Ps of Management by Microsoft Product LeaderProduct School
Main takeaways:
-Responsibilities that come with each 'P'
-Difference between these 3 roles in different organisations
-Learnings from product/ program management experience i have had over these years
How to Ace Your PM Interview by fmr American Express Sr PMProduct School
Main takeaways:
-What to expect in a product management interview?
-How to prepare to ace your next PM interview?
-Frameworks to tackle typical interview questions - Estimate questions, product design, Behavioral queries etc
AI as a Shared Service by Salesforce Senior Director of ProductProduct School
Main Takeaways:
-AI is just a mean to an end, the end goal need to be extremely clear
-Prioritize project where you know you have the data - data access can be the most challenging piece of an AI project
-Build your solution for a use case but find ways to make it a shared service
The Product Perspective on Problem Solving by former Visa PMProduct School
As an Engineer Sarika used to jump to the question - How ? How do I solve this problem ?
But as a Product Manager she had to change her perspective. Sarika added many more questions before coming to how. The general checklist she follows is :
-What is the problem?
-What is the severity of impact?
-What are our short term and long term options?
-Communication : Internal vs External?
Product lifecycle management is a process of managing the product’s life from idea initiation, development, launch, growth, maturity, and retirement. Stay on our session to learn more about this!
Increase Engagement of Your Agile Team by Letgo Product LeaderProduct School
Main Takeaways:
-Empowering and motivating team members in the planning process.
-Use of "Dual Track Scrum/Double Diamond Methodology" in Agile teams
-How to set sprint goals and push the team further
Webinar: How to be Data Driven with Product by Carbon Five Sr PMProduct School
Main takeaways:
- How to balance decision making between qualitative and quantitative metrics
- Developing your first data strategy
- Creating a lean analytic process to build, measure, learn
5 Stats Tests You Need to Know for PM by Google Product LeaderProduct School
Main takeaways:
-The first steps to being a data-driven PM. The phrase "data-driven PM" might trigger thoughts of SQL, BigData, and A+B testing. The list goes on and it can be daunting to know where to start. This talk will give you a perspective on how to apply basic high school statistics to everyday PM life with nothing more than Excel required.
-How to think like a statistician when talking to customers.
-An overview of five statistical tests with examples of how to apply them to product management.
Making the Product Strategy Effective by Spotify Sr PMProduct School
Main Takeaways:
-Defining scalable and efficient products
-Developing a culture with a strong ownership
-Creating the buy in among stakeholders and developing a roadmap that addresses the long term value.
First 90 Days as a New Product Manager by former Flipkart PMProduct School
Joining a company as a new product hire is an exciting opportunity to kickstart or fuel your product career. How you establish yourself, as a role/function in your company will play a huge role in determining your success as a Product Manager.
Ramping up to start owning the company goals and building a product is an incredible trajectory. This session attempted to lay out recommendations on how to go about this new journey you have embarked on.
Meetings in the Life of an Agile PM by Microsoft Product LeaderProduct School
-Understand how recurring activities create clarity in an otherwise complicated role
-Learn what these recurring meetings look like with real-life examples
-Understand how to use each meeting effectively to drive your product forward
Data-Driven Product Management by Shutterfly Director of ProductProduct School
Main Takeaways:
- How to set the company for growth and success through KPIs
- How to learn, iterate and grow through A/B testing
- How to use the dashboard to focus and succeed with your product
Excelling as a Product Manager by PayPal Product LeaderProduct School
Main Takeaways:
-Step back and spend dedicated time to reflect and think about the future aspects of your product.
-Frequently share your product vision & road map with the scrum team, stakeholders, and leadership to get their buy-in.
-Focus on communicating product requirements and the impact v/s day to day delivery.
Product Operation in Practice by Pendo Head of Product OpsProduct School
Main takeaways;
- Research existing operations and practices across the company
- Identify the product organization’s top needs
- Find the right team members to execute against the identified objectives
- Align goals across the organization to achieve company-wide success
Using Data to Drive Company Strategy by Microsoft Product LeaderProduct School
Main takeaways:
-How to analyse customer behaviour
-How to validating hypotheses & improve customer understanding
-How to implement insights through your strategy and roadmap
0 to 1- Taking a Concept & Launching an MVP by Wish Product Leader Product School
Key Takeaways:
-Real data from your own users beats any estimation - how to get that as fast as possible
-Getting a sense of scale and reach is very important.
-Experimentation & Iterations - trying lots of variations to test the boundaries
AI PM at Startup VS at Scale by Facebook Product LeadProduct School
Main takeaways:
- Leading product in autonomous driving (Seed)
- Building autonomous checkout (Series A - B)
- Amplifying large-scale ad ranking (FAANG)
Webinar: The 3 Ps of Management by Microsoft Product LeaderProduct School
Main takeaways:
-Responsibilities that come with each 'P'
-Difference between these 3 roles in different organisations
-Learnings from product/ program management experience i have had over these years
How to Ace Your PM Interview by fmr American Express Sr PMProduct School
Main takeaways:
-What to expect in a product management interview?
-How to prepare to ace your next PM interview?
-Frameworks to tackle typical interview questions - Estimate questions, product design, Behavioral queries etc
AI as a Shared Service by Salesforce Senior Director of ProductProduct School
Main Takeaways:
-AI is just a mean to an end, the end goal need to be extremely clear
-Prioritize project where you know you have the data - data access can be the most challenging piece of an AI project
-Build your solution for a use case but find ways to make it a shared service
The Product Perspective on Problem Solving by former Visa PMProduct School
As an Engineer Sarika used to jump to the question - How ? How do I solve this problem ?
But as a Product Manager she had to change her perspective. Sarika added many more questions before coming to how. The general checklist she follows is :
-What is the problem?
-What is the severity of impact?
-What are our short term and long term options?
-Communication : Internal vs External?
Product lifecycle management is a process of managing the product’s life from idea initiation, development, launch, growth, maturity, and retirement. Stay on our session to learn more about this!
Increase Engagement of Your Agile Team by Letgo Product LeaderProduct School
Main Takeaways:
-Empowering and motivating team members in the planning process.
-Use of "Dual Track Scrum/Double Diamond Methodology" in Agile teams
-How to set sprint goals and push the team further
Webinar: How to be Data Driven with Product by Carbon Five Sr PMProduct School
Main takeaways:
- How to balance decision making between qualitative and quantitative metrics
- Developing your first data strategy
- Creating a lean analytic process to build, measure, learn
How to Balance Innovation and Optimization in your CRO programVWO
These days digital marketers must use innovation to keep their brands relevant and engaging. But isn’t straying from the status quo risky? With 7 years of web experimentation experience, CRO Consultant Sam Baker will show you how to balance innovation and optimization to synchronize the two approaches, rather than causing the type of friction that negatively impacts conversion.
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
In this presentation:
-Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
-The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
-A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
Waterfall Model followed in the sequential order, and so project development team only moves to next phase of development or testing if the previous step completed successfully.
A_B Testing For Progressive Web Apps – Implement Effectively.pdfLucas Lagone
Learn how to implement effective A/B testing for Progressive Web Apps and why it's essential. Discover the key factors and steps for successful PWAs testing.
Original Source: https://www.nevinainfotech.com/blog/ab-testing-for-progressive-web-apps/
In her talk Anna will share learnings of frequently testing with users in agile teams. Also she will show that testing with users can be simple, effective & prove its value.
Anna is an interaction designer & UX researcher with 9 years of experience. She likes to challenge the ‘WHY‘ of user actions. Two years ago she started the UX Lab at IceMobile to give a voice to the user. Today the UX Lab validates all concepts & products with users. She created 'Pulse UX' a simple method of frequent user testing that lets agile teams develop better products faster. Pulse UX is now part of every sprint at IceMobile.
Product Tank Amsterdam Pulse UX Presentationicemobile
In her talk Anna shares learnings of frequently testing with users in agile teams. Also she will show that testing with users can be simple, effective & prove its value.
Anna is an interaction designer & UX researcher with 9 years of experience. She likes to challenge the ‘WHY‘ of user actions. Two years ago she started the UX Lab at IceMobile to give a voice to the user. Today the UX Lab validates all concepts & products with users. She created 'Pulse UX' a simple method of frequent user testing that lets agile teams develop better products faster. Pulse UX is now part of every sprint at IceMobile.
[Webinar] Visa's Journey to a Culture of ExperimentationOptimizely
Join us as we hear Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explain how he created a high impact experimentation program. Ram will take us through the growth of Visa’s program: from selling the value, to laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program.
Attend this webinar to learn:
-How an experimentation program drives business impact.
-A model to drive continuous stakeholder engagement with the program.
-How to build a roadmap that goes above and beyond simple UX optimization.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
How to build mvp for startups highlighting the key things to take care of wh...Katy Slemon
Learn the right Agile approach to build MVP for startups that won’t fail. Overcome the obstacles & test your MVP to gauge the success of your startup.
Similar to VWO Webinar: How Product Teams Drive Growth With In-App Experimentation (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Erfolgreiche Checkout-Optimierung – wie bekommen ich meine User zum Produktab...VWO
Der Checkout ist die Zielgerade jedes Online-Shops. Doch was, wenn auf diesen letzten Metern plötzlich unerwartete Hindernisse oder Ablenkungen auftauchen? Wenn ein Nutzer jetzt noch abspringt, sind alle vorherigen Investitionen und Anstrengungen umsonst gewesen. Und, was noch viel schlimmer ist, vielleicht kommt der Nutzer nie wieder zurück.
In diesem Webinar gehen wir darauf ein, warum der Checkout-Prozess so unglaublich wichtig ist und mit welchen typischen Herausforderungen sich User konfrontiert sehen, wenn sie versuchen ihren Kauf abzuschließen. Jede Menge praktische Use Cases geben untermalen die Erkenntnisse und lassen sich direkt im eigenen A/B Testing nutzen.
Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles.
With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style.
In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites.
Discover Where Users Encounter Hurdles:
Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience.
Identify Optimal Paths:
Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.
Fueling A_B experiments with behavioral insights (1).pdfVWO
As per a survey by Zipdo, data-driven A/B testing can boost app engagement by a whopping 72%. It's true, and it's all about finding the right thing to test. But how do you come up with those genius A/B test ideas? That's exactly what our webinar is here for.
We will show you how watching your users' moves (thanks to session replays) and seeing where they tap (hello, heatmaps) can spark those brilliant ideas for your tests. It's not just about guessing; it's about knowing what will make your app stickier. So, if you're all in for making your app more engaging, this is one you will want to take advantage of.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
How do you make an important decision as easily as possible?
Livesport goes about it through A/B testing and experimentation. Avoiding general theses, Tomas Voves will present real A/B tests and experiments that influence (and optimize) the product for more than 100 million users worldwide. Come and hear how a global product is developed when you have facts and lots of data, not just impressions and emotions.
Message-Market Fit VWO Workshop by Daphne tidemanVWO
Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
Ever felt that expecting a personalized user experience is a bit like tossing a wish to a genie, uncertain if it'll truly come to life? You're not alone.
Many platforms are in a wrestling match with the intricacies of A/B testing, turning the journey to user engagement into a bit of a head-scratcher.
Join us in this session as we zoom into the specifics of building and implementing an A/B testing ecosystem for personalized meditation recommendations. Our guest, Rohan will dive deep into key metrics, testing strategies, and top-notch practices to roll out personalized recommendations that truly enhance user experience and engagement.
Converting with Comedy: Research Parallels for CROVWO
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
What’s common across companies like Netflix, Airbnb, Amazon, and Google? - Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.
Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development.
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your customers are on a journey when they search for your products online, and your store's landing pages should be the destination they can't miss. But do you know which types of landing pages work best?
Join Raphael Paulin-Daigle, CEO of SplitBase, in this session where he'll reveal five types you should definitely test out. Get to see how to align your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.
When it comes to Conversion Rate Optimization (CRO) for eCommerce, personalization is key. Raphael will also share top tips for audience research, empowering you to tailor your landing pages like a pro. Plus, he'll unveil a fail-proof process to test your landing pages and watch your conversions skyrocket.
Diseñando según la regulación actual de cookies para lograr más conversiónVWO
En este webinar hablaremos del marco legal y presentaremos experimentos, test y ejemplos que permiten demostrar con datos cuál es la mejor forma para diseñar la aceptación de cookies incrementando los ratios de aceptación al máximo, y facilitando así nuestro trabajo con herramientas que las emplean.
VWO - Mark de Winter - Run more experiments with fewer resources.pdfVWO
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your website analytics tells you the ‘what’—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the ‘why.’ Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Principales obstáculos de la experimentación y cómo abordarlos en StartUps...VWO
Diferenciarse, innovar, reducir el riesgo, destapar nuevas oportunidades y lo más importante… crecer.
La experimentación es la guía del crecimiento de los productos digitales. Es una palanca de innovación que ayuda a tomar mejores decisiones y es mucho más fácil hablar de ella que ejecutarla.
Tras ayudar a crecer a startups y corporates desde la experimentación en sus productos digitales, Product Hackers ha aportado resultados pero, sobre todo, aprendizaje: metodología, cultura y mentalidad.
En este webinar trataremos de identificar los principales retos a los que se enfrentan las Startups, Scaleups y Corporates que adoptan metodologías de experimentación y cómo se pueden superar. 3 ponentes, 3 tipos de negocios y mucho conocimiento.
Understand user struggles. Optimize mobile app UX.VWO
Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.
Your website analytics tells you the 'what'—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the 'why.' Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
VWO Webinar: How Product Teams Drive Growth With In-App Experimentation
1. How Product Teams Drive Growth With
In-App Experimentation
Jeff Vincent
Sr. Product Manager, Appcues
Ben Winter
Growth Marketer, Appcues
Utkarsh Rai
Product Marketer, VWO
3. Titleofyourpresentation-Appcues.com
We’ll be covering how to:
● Improve user onboarding and feature adoption
● Use in-app messaging to engage your users
● Optimize your in-app experience and conversion at
the same time
● Culture of testing and how it shapes your roadmap
9. ● Establish your team
● Map your current onboarding & data
● Brainstorm your tests
● Execute on those tests
● Do it again
Steps of the EMBED
framework for onboarding:
12. ● What makes a good long-term customer?
● What are the major events that those
customers have in common?
● What can be done in onboarding alone,
versus updating the product itself?
● How can you leverage other forms of
communication (email, Slack) to engage
customers and encourage behavior?
● How do you connect your in app messaging
to your up funnel marketing content?
Ask yourself these questions:
Appcues
17. Who here has a team an
engineering team with
extra bandwidth?
18. ● Empower your product managers or UX
designers to build and ship in-product
experiences
● Get the right attributes for an install the
first time
● Focus on divergent thinking and testing
Breaking down bottlenecks
13Driveuserengagementandretention-Appcues.com
19. ● We can use the double diamond model of
design process for product experimentation
● Too few product folks spend time on actual
divergent experiments
Divergent thinking
25. Using The Culture Of Testing
In a testing culture, leaders obsess about choosing the right metrics.
Helps in validating feedback and bring-in stakeholders
Being iterative with the entire process
Gives you the opportunity to plot your own program
Gets you to build a testing velocity
28. Few ways VWO uses its in-app real-estate
Product Adoption - VWO Chrome Extension
Cross-Selling - PushCrew
29. Titleofyourpresentation-Appcues.com
Key takeaways:
● How to utilize the EMBED framework
● How to keep simplicity and intuition in mind
● Bottlenecks were made to be broken
● People vs. Products
● Building a culture of testing