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How to MakeHow to Make
CustomersCustomers
Love YouLove You
Submit yourquestions in theGotoWebinarPresentationwindow
Follow along and
share your thoughts
on Twitter at
#SocBizBooks
Join the Conversation…
#SMTLive
#SMTLive
Our Speakers
Tom Teicholz is an award winning journalist who has consulted to and created video
and written content for Intel, The Museum of Tolerance, The Milken Foundation,
Universal and Fox/TV Studios and whose work has appeared in The New York Times
Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com.
@TomTeicholz
Jeb Blount, CEO of Sales Gravy, is a leading expert on how human
relationships impact account management, customer experience, leadership and
sales. He helps many of the world's leading organizations accelerate revenue
growth and profits through a focus on interpersonal relationships. Under Jeb's
leadership, Sales Gravy has become a global leader in sales enablement solutions,
including sales recruitment and staffing, sales on-boarding automation, custom
sales training program development and delivery, and sales coaching. He is the
author of six books, including People Buy You: The Real Secret to what Matters
Most in Business, and was recently named one of the world's 50 Most Influential
Sales and Marketing Leaders by Top Sales Magazine, and in a March 2014 Forbes
article, as one of the Top 30 Social Selling Influencers in the world. @salesgravy
President and CEO of Sales Gravy, Inc
Growth Enablement and Leadership Strategist
Bestselling Author of six books
Top 50 Most Influential Sales and Marketing Leaders
Top 10 Most Influential Sales Expert to Follow on Twitter
Top 30 Most Influential Social Selling Experts
Sales Leadership Customer ExperienceSelf-Mastery
Clients Include: Microsoft,
Lockheed Martin, Miami
Heat, Boston Celtics,
Sprint, Express Scripts, US
Air Force, MIT, Morgan
Stanley, Verizon Wireless,
AT&T, ADP, Alaska
Communications, PayChex
Jeb@SalesGravy.com
Each interaction with a
customer creates an
experience that they will feel
and remember. These
experiences are
cumulative. Over time they
become the foundation of
long-term relationships and
loyalty.
3 Things You CAN Control3 Things You CAN Control
Your Actions
Your Re-actions Your Attitude
and Beliefs
Mastery over self
has more impact
on success in
sales than any
other element
including raw
talent, knowledge
and skills.
What’s Love Got to Do With It
Customers are People
Customer Experience is
Woven Into the Fabric of
Imperfect Business
Environments
Most Customers are Lost
Due to Neglect
You cannot differentiate
when everything looks the
same
People Are
Under Intense
Emotional
Pressure to
Avoid Mistakes
The Real Secret to Delivering Value
{If You Wish to Deliver Value, YOU Must Be Valuable}
Leverage the Pull Strategy
•Generic features and benefits,
kitchen-sink-data-dump
•Leaves your customer feeling that
you don’t listen and makes them
feel unimportant
•Makes you look and sound the
same as all of your competitors
Stop Pitch Slapping
Your Customers
Managing The Buying Experience
Three Tiers of Problems
Strategic Partner
Order Taking
Trusted Vendor
Welcome to the NO PITCH ZONE
•Articulate value in context of
what is most important to your
customer.
•Be valuable across the entire
enterprise.
•Deepen your emotional
connections by demonstrating
that you GET your customer
and their problems.
People buy
for their
reasons, not
yours
Positive Emotional
Experiences
Anchor People To
YOU
Upcoming Webinars
May 13th
IT vs. Marketing: Who Owns the Data? Who Owns the
Platform?
#SMTLive

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How to make customers love you social

  • 1. How to MakeHow to Make CustomersCustomers Love YouLove You
  • 2. Submit yourquestions in theGotoWebinarPresentationwindow Follow along and share your thoughts on Twitter at #SocBizBooks Join the Conversation… #SMTLive
  • 3. #SMTLive Our Speakers Tom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. @TomTeicholz Jeb Blount, CEO of Sales Gravy, is a leading expert on how human relationships impact account management, customer experience, leadership and sales. He helps many of the world's leading organizations accelerate revenue growth and profits through a focus on interpersonal relationships. Under Jeb's leadership, Sales Gravy has become a global leader in sales enablement solutions, including sales recruitment and staffing, sales on-boarding automation, custom sales training program development and delivery, and sales coaching. He is the author of six books, including People Buy You: The Real Secret to what Matters Most in Business, and was recently named one of the world's 50 Most Influential Sales and Marketing Leaders by Top Sales Magazine, and in a March 2014 Forbes article, as one of the Top 30 Social Selling Influencers in the world. @salesgravy
  • 4. President and CEO of Sales Gravy, Inc Growth Enablement and Leadership Strategist Bestselling Author of six books Top 50 Most Influential Sales and Marketing Leaders Top 10 Most Influential Sales Expert to Follow on Twitter Top 30 Most Influential Social Selling Experts Sales Leadership Customer ExperienceSelf-Mastery Clients Include: Microsoft, Lockheed Martin, Miami Heat, Boston Celtics, Sprint, Express Scripts, US Air Force, MIT, Morgan Stanley, Verizon Wireless, AT&T, ADP, Alaska Communications, PayChex Jeb@SalesGravy.com
  • 5. Each interaction with a customer creates an experience that they will feel and remember. These experiences are cumulative. Over time they become the foundation of long-term relationships and loyalty.
  • 6. 3 Things You CAN Control3 Things You CAN Control Your Actions Your Re-actions Your Attitude and Beliefs Mastery over self has more impact on success in sales than any other element including raw talent, knowledge and skills.
  • 7. What’s Love Got to Do With It
  • 9. Customer Experience is Woven Into the Fabric of Imperfect Business Environments
  • 10. Most Customers are Lost Due to Neglect
  • 11. You cannot differentiate when everything looks the same
  • 13. The Real Secret to Delivering Value {If You Wish to Deliver Value, YOU Must Be Valuable} Leverage the Pull Strategy
  • 14. •Generic features and benefits, kitchen-sink-data-dump •Leaves your customer feeling that you don’t listen and makes them feel unimportant •Makes you look and sound the same as all of your competitors Stop Pitch Slapping Your Customers
  • 15. Managing The Buying Experience
  • 16. Three Tiers of Problems Strategic Partner Order Taking Trusted Vendor
  • 17. Welcome to the NO PITCH ZONE •Articulate value in context of what is most important to your customer. •Be valuable across the entire enterprise. •Deepen your emotional connections by demonstrating that you GET your customer and their problems. People buy for their reasons, not yours
  • 19. Upcoming Webinars May 13th IT vs. Marketing: Who Owns the Data? Who Owns the Platform? #SMTLive

Editor's Notes

  1. Uncertainty Drives Emotion You must become adept at managing the emotions of prospects, customers, team members and yourself.-
  2. http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613 Quote on lower person reading article. Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccan WE are unique in our reach
  3. Uncertainty Drives Emotion You must become adept at managing the emotions of prospects, customers, team members and yourself.-