Strategic Online Marketing for Businesses & Events
How to leverage Facebook to promote your programs
1. HOW TO LEVERAGE FACEBOOK
TO PROMOTE YOUR PROGRAMS
Presented By
Datis Mohsenipour | Online Marketing Specialist
Datis@ActiveNetwork.com | 800.661.1196 x:1230
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2. TODAY’S AGENDA
• Quick Review - Facebook Features
• Creating Engaging posts
• Turning Facebook Likes into Program Registrations
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6. QUICK REVIEW
Highlighting Posts
― Hover over image and select the star icon to highlight post in your timeline
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7. QUICK REVIEW
Pinning Post
― Hover over image and select the pencil icon > “Pin to Top”
― Post will then be pinned to top of your Timeline for 7 days – whatever you
post after the “pinned” post will appear below it … not above
― Pinned posts display orange ribbon hanging from top right corner
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8. QUICK REVIEW
Scheduling Posts
― Draft up desired post but do not hit post
― Click the clock on the bottom left of your post
― Select the date you would like post and select “schedule”
TIP: Timing Matters:
― Links posted between 1PM to 4PM result in the highest average click throughs
― The peak time of the week for click throughs is Wednesday at 3PM
― Links posted after 8PM or before 8AM generally receive less attention, the same
applies to posts after 3PM on Friday and during the weekend
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10. ENGAGING POSTS
According to Facebook: Photos are the most engaging type of post
Avoid using external links as posts – post a picture and link within caption
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11. ENGAGING POSTS
Recommendations:
*Always try to post as a photo with a caption*
― Fill in the blanks:
⁃ _____ is my favorite activity in the fall season!
⁃ I am going to dress up as _____ for Halloween
⁃ I registered for _____ this fall season
⁃ My favorite sport is ______!
⁃ My favorite park to visit in town is _______.
⁃ My favorite pastime in the park is ______.
― Tip: Incorporate website links
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12. ENGAGING POSTS
Recommendations:
*Always try to post as a photo with a caption*
― Introduce Staff Members
― Name that park or rec center (show a picture and
ask people to guess which park/center it is)
― Post photos of facility/park
improvements, renovations, fixes etc.
― Post photos about new programs, or programs
available for registration
― Ask questions!
― Tip: Be creative… HAVE FUN!!!
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13. ENGAGING POSTS
Recommendations:
Post photos of your programs and events. Make sure to include registration links to corresponding programs
in the image caption. Encourage people to tag themselves or their children in Facebook photos!
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14. TURNING
FACEBOOK LIKES
INTO PROGRAM
REGISTRATIONS
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15. GET REGISTRATIONS
Leverage Engaging Posts
― Post engaging photos announcing program
registration availability and include links to your
programs.
― You can use URL shorteners such as
www.TinyURL.com or www.Bitly.com to reduce
URL length
― Post program updates, dates, announcements on
a regular basis and always encourage registration
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16. GET REGISTRATIONS
Post online activity guide
― Do you produce a program guide, brochure or newsletter? Upload it online, include
registration links and post it to Facebook!
― If you are a hosted Class Client or ActiveNet Client you can book a free 1 on 1 to learn
more about creating a free Online Activity Guide with registration links
― Alternatively – visit
http://emarketing.activenetwork.com/communities/video-tips.htm
⁃ Click on Activity/Program Guide section > Select Live Workshops
⁃ View “Turn your Offline Guide into an Online Interactive Revenue
Generator”
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17. GET REGISTRATIONS
Direct Activity Registration from Facebook
― Add registration button to your
Facebook page that links directly
to your ActiveNet Homepage
― Leverage Facebook Audience to
increase online registrations
― Click here for instructions
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