This document introduces Punchcard, a mobile shopping app that allows consumers to earn rewards for purchases. It summarizes how Punchcard works, benefits both consumers and merchants, and provides case studies of businesses that saw increased customer engagement, purchases, and profits by using Punchcard. Punchcard gives merchants new customer insights and targeted marketing tools to better understand spending behaviors and increase customer retention and average order values.
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
This is a guide, shared by centricweb.co.uk, to mobile loyalty for small and medium businesses. It makes a case how SMEs can boost their sales and retain customer value using mobile loyalty programmes on their own branded apps.
http://repeatbusiness-guaranteed.co.uk
t: 01202 233433
95% of UK consumers appreciate customer loyalty programs.
Loyalty programs are a great way of adding value to customer visits and giving them a reason to return in the future.
To create loyal customers who always use your business over your competitors you need to acknowledge their loyalty and reward them for their business.
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Many UK retailers are beginning to experience the positive impact on their bottom line of signing up to open loop, multi-store prepaid gift card schemes, allowing consumers the opportunity to redeem their gift in a huge variety of stores nationwide.
This report explores the tangible benefits for retailers of signing up to a multi-store gift card scheme.
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
Consumer Preferences for Retail Promotions - Cognizant Research FindingsCognizant
Which retail promotions are the most effective? Results from a survey of US shoppers to study the preferences of consumers for various retail promotions.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
Steps To Identify And Target The Right Customer Segments For Your Product Pow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Steps To Identify And Target The Right Customer Segments For Your Product Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2CmEUcw
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
The Charitable Economy is Thriving
Point-of-Sale charitable campaigns are alive and well. According to America’s Charity Checkout Champions Report, over 77 groups with million-dollar point-of-sale campaigns raised $388 million in 2014, and over $3.88 billion throughout the last three decades.
However, with advancements in technology, the continued rise of online shopping and current campaign saturation in the marketplace, how should we evolve this decades-old fundraising tactic to thrive successfully in 2020 and beyond?
Catalist conducted an online consumer research study in April 2016 of over 1700 Americans aged 18 and older.
Participants were of varying gender, geographic location, economic status and ethnicity. The margin of error associated with the total sample 2.5% with a 95% level of confidence.
The Results: inspiring, thought-provoking and groundbreaking. To us, they unveil five key revelations that will fuel progressive charitable campaigns at the register.
How To Segment And Target The Right Customer PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fifty eight slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3fSsHKZ
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Many UK retailers are beginning to experience the positive impact on their bottom line of signing up to open loop, multi-store prepaid gift card schemes, allowing consumers the opportunity to redeem their gift in a huge variety of stores nationwide.
This report explores the tangible benefits for retailers of signing up to a multi-store gift card scheme.
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
Consumer Preferences for Retail Promotions - Cognizant Research FindingsCognizant
Which retail promotions are the most effective? Results from a survey of US shoppers to study the preferences of consumers for various retail promotions.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
Steps To Identify And Target The Right Customer Segments For Your Product Pow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Steps To Identify And Target The Right Customer Segments For Your Product Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2CmEUcw
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
The Charitable Economy is Thriving
Point-of-Sale charitable campaigns are alive and well. According to America’s Charity Checkout Champions Report, over 77 groups with million-dollar point-of-sale campaigns raised $388 million in 2014, and over $3.88 billion throughout the last three decades.
However, with advancements in technology, the continued rise of online shopping and current campaign saturation in the marketplace, how should we evolve this decades-old fundraising tactic to thrive successfully in 2020 and beyond?
Catalist conducted an online consumer research study in April 2016 of over 1700 Americans aged 18 and older.
Participants were of varying gender, geographic location, economic status and ethnicity. The margin of error associated with the total sample 2.5% with a 95% level of confidence.
The Results: inspiring, thought-provoking and groundbreaking. To us, they unveil five key revelations that will fuel progressive charitable campaigns at the register.
How To Segment And Target The Right Customer PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fifty eight slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3fSsHKZ
Are you a manufacturer or a distributor? Are you struggling to keep customers loyal? Do you want to attract #customerloyalty. Our incentive and or reward ideas are custom built to help you to grow your company.
Travel, merchandise, points, recognition all designed to help you grow
Get a merchant to offer a discount on their product or service and proceed to market that discount to their audience for a set period of time or until the offer sells out. The primary sales and persuasion triggers that daily deal and coupon websites typically use is urgency, scarcity, and convenience.
Technology is playing an ever greater role in how you connect with customers, provide good service, and market your coffee shop. Shop operators around the nation are utilizing technology to entice customers to visit more frequently and spend more with each visit!
In this complimentary 30 minute coffee tech webinar recording, we’ll discuss some of the tools and techniques available to engage customers in new ways, build customer loyalty, and increase profits. We’ll also review the key components of a successful loyalty program and tips for getting started with a custom loyalty program for your shop.
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Jirafe
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Jirafe E-commerce Strategy Session: How to Prepare for the Holidays and Sell ...Laura Sankowich
Learn how to use data to prep for the holidays and compete with brands like Amazon. During our session you will learn:
- How to capture the attention of more than 66% consumers who have already started their holiday shopping.
- How to track revenue related to your marketing channels, and optimize your marketing spend.
- How to properly segment your audience, and target them with promotions and discount codes that will drive sales.
- Additional tips for merchandising and dicounting items based on sell-through rates.
Shoppers will be reluctant to go into stores for Xmas grocery shopping and gifts. We can tell you how they are shopping, what they are buying and why. Real-time shopper insight at point of purchase.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
For independent restaurant owners, competing with national and global chain restaurants can seem like a daunting challenge. With the growth of major chain restaurants on the rise, independent or small chains looking to grow have to spend their time and money more wisely.
In this 30-minute, complimentary webinar, Fred Dilkes (Granbury Restaurant Solutions), will walk us through surprisingly effective ways that restaurant owners are using innovative marketing strategies, a new approach to customer relationships and powerful technology to grow their bottom line.
Similar to Bmg punchcard retailers presentation.pptx may2013 (20)
1. Turn Fans into Customers
Presented by: Brad Heureux
For:15 Million SMB’s
2. Businesses are challenged
• Have email lists…
• Have Social Community fans on
facebook, Instagram, Pinterest,
Twitter, YouTube…
• Have mailing lists…
• Spend Advertising Dollars
But no tie to purchase data
But don’t know who bought what or
how frequently and don’t have direct
marketing opportunities to fans.
But don’t know which customers are
the most profitable
Cant see the results and don’t have a
1 to 1 marketing tool.
Difficult to effectively manage business and not lose customer
to more convenient shopping methods!!!
3. Punchcard is a mobile shopping app
where consumers earn rewards
everywhere they shop.
Introducing Punchcard
4. Each receipt from anywhere you shop is your “ticket to win.”
Reward Users: Engaging and Fun Promotions
1) Shop 2) Verify 3) Collect 4) Reward
Shop at the
places you
love.
Take a photo of
your receipt to
verify your
purchase.
Collect
“punches” on
your punchcard.
Each “punch”
enters you into a
drawing to win and
get rewarded!
5. Consumer Personalization: It’s About You
• The “Home Page” in the app
is centered around the user.
• Shows user’s latest activity /
punches
• Easy button to start the
punch process.
• Shows personalized stats,
and creates incentives to
personalize the app further.
6. Local Search and Discovery
• Works at 15 million locations
• Path to purchase tracked from
search to buy locally across
categories and geos.
• Targeted messages are
strategically placed to drive new
revenue opportunities.
• Points create an incentive to drive
users to sponsored locations.
• User data is tracked for further
personalization and target-ability.
7. The Retailer’s Custom Punch Card
• Retailers create their own business
rules regarding how they want to
incent and reward their customers.
• Retailers can create an incentive for
users to share their business on
Facebook and Twitter or via email to
friends.
• Retailers can promote their special
offers.
• Publishers can sell conquest or
nearby offers against specific
businesses.
• User’s stats are shown below the fold.
Users can recall any
receipt captured by
tapping any previous
punch driving utility
for the consumer so
they don’t have to
look for old receipts.
Great for tax
purposes and for
finding old receipts
8. Consumer: Immediately rewarded (behavior is re-enforced)
Merchant: Decreased repeat purchase cycle time
Outcome
Punch… Spin… and Win!
Customer Converts and Punches!
12. The Value of An Existing Customer
Number of times more
costly it is to acquire a
new customer than
retain an existing one
Amount customer
attrition rates can reach if
not engaged over a 5 year
period
Amount of increased profits
that come from boosting
customer retention by as little
as 5%
Source: Frederick Reichheld, Bain&Company, The Loyalty Effecthttp://www.businessfast4ward.com/small-business-marketing-
strategies-customer-retention-vs-customer-acquisition/
17. Messages get created in
the retailer’s dashboard,
and get pushed to user’s
phones.
Messaging System
18. It Just Works
• No integration with your POS
• No hardware needed
• No sales staff training
• No upfront costs
• No maintenance
• Consumers don’t need to connect
credit cards to earn rebates.
NO UPFRONT ANYTHING!!
19. Spend:
• $59 per punch on
Apparel
• $34 per punch on
Books
• $46 per punch on
Entertainment
• $36 per punch on
Health and Beauty
• $49 per punch on Pet
Supplies
PunchcardUs
ers in
Pasadena
Are:
• 50.7- men
• 49.3- women
• 43.6%- married
• 26.7% - single
• 24.7% - in a
relationship
• .7%-
divorced/widow
ed
• 4.4% - engaged
Be the sensemaker of local spending behavior
Chianti
Cosmetics
Spaghetti
Teeth whitening
Movie
Cheese Bread
Magazine
21. A Champagne Restaurant
• Knew little about customers
• Few were loyal
Before Punchcard
• Desired to upgrade their
clientele
• Low AOV (at $39)
22. A Champagne Restaurant
• Identified their highest
value customers
• Messaged when in
proximity and reached
others that looked like
them
• Increased AOV 60%
• Increased the best
and most profitable
customer base
After Punchcard
24. Community Market
• Knew little about customers
• Frequency was low
• Tight geographic footprint
Before Punchcard
• Difficult to sell new product
• Low AOV (at $13)
25. Community Market
• Identified thousands of
customers
• Tripled frequency
• Doubled AOV (at $32)
• Enjoying a robust digital
loyalty program
• Now approaching brands to
place ads in their mobile
Punchcard experience
instead of FSI
After Punchcard
27. Benchmark data by category and geo
Categories
Number of
Punches
Punches
($)
Percentage of
Punches
Merchants
Average
Punch Value
($)
% Merchants
Apparel 13,968 $832,498 11.6% 1,827 59.6 10.0%
Automotive 10,385 $400,087 8.6% 1,466 38.5 8.0%
Books & Media 540 $18,518 0.4% 101 34.3 0.6%
Cafes 16,225 $205,658 13.4% 2,441 12.7 13.3%
Entertainment & Nightlife 4,921 $226,415 4.1% 683 46.0 3.7%
Food & Drink 37,156 $1,101,740 30.7% 7,000 29.7 38.2%
Games & Electronics 3,033 $237,578 2.5% 498 78.3 2.7%
Gifts 1,151 $53,702 1.0% 236 46.7 1.3%
Groceries 18,970 $628,419 15.7% 1,684 33.1 9.2%
Health & Beauty 6,318 $227,204 5.2% 1,078 36.0 5.9%
Laundry Services 3,798 $237,703 3.1% 492 62.6 2.7%
Liquor & Wine 708 $23,142 0.6% 102 32.7 0.6%
Office Supplies 1,950 $120,096 1.6% 356 61.6 1.9%
Pet Supplies 903 $44,136 0.7% 159 48.9 0.9%
Sports & Recreation 882 $180,832 0.7% 198 205.0 1.1%
Grand Total 120,908 $4,537,728 100.0% 18,321 37.5 100.0%
Average order at cafes in Pasadena = $12.68
Average order at Lovebirds Café = $8.00
28. Executing strategy
BEFORE:
• No marketing
• Benchmark of $8 avg
order
AFTER:
• Enabled ad campaign in
newspaper
• Filtered highest spenders
and messaged to return
• Lifted average order to
$11 in just 4 weeks!
29. Use Case: Big Box Retailers
Target:
• 6,688 transactions
• AOV $44.96
• Total captured: $300,809
Costco:
• 2,742 transactions
• AOV $92.78
• Total captured: $254,404
Walmart:
• 2,192 transactions
• AOV $49.50
• Total captured: $108,496
30. • Average order: $10.31
• 22% are group orders
• 82% consumers do not purchase in competitors
• Consumers drive average of 5.13 miles from home
address
• Average order: $8.43
• 19% are group orders
• 22% consumers do not purchase in competitors
• Consumers drive average of 3.36 miles from home
address
• Average order: $9.85
• 15% are group orders
• 32% consumers do not purchase in competitors
• Consumers drive average of 2.57 miles from home
address
Use Case – Coffee Shops in Southern California
31. Use Case – Tune Ups in Southern California
A major auto retailer asked us to find data about other customers who were purchasing tune ups at
their competitor stores. Below is unique data that only Punchcard can capture.
32. Consumer Data: Where KFC Shoppers Eat
Rank Store % of Purchases Avg Order
1. McDonald’s 11% $10.42
2. KFC 4% $15.82
3. Taco Bell 3% $9.65
4. In and Out Burger 2% $11.93
5. Panda Express 2% $14.19
6. Chipotle Mexican Grill 2% $12.59
7. Jack in the Box 2% $9.49
8. Chick-Fil-A 2% $10.78
9. Burger King 1% $9.74
10. Del Taco 1% $9.05
Universal Average Order for KFC Shoppers - $11.37
33. Easy to Engage Consumers
Downloads of Punchcard can be driven thru mobile
campaigns with sponsored rewards
35. Our Industry Awards and Press
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013
Runner Up Winner
Selected in Startup
Spotlight Series
Industry Press
Industry Recognition
Hand picked to be
In the Startup Garage
Launch v1
Prototype
Launch v2
Full Release
Launch v3
Spin n Win