Planet 9 Agency - 5 Digital Trends Hotting Up In 2013
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The document outlines 5 trends for 2013: 1) the convergence of social, local, and mobile, 2) using brand ambassadors to spread messages virally, 3) drawing insights from big data including unstructured human data, 4) the rise of content and inbound marketing, and 5) cost-conscious customers. It recommends focusing on driving more visitors and conversions through improving existing marketing efforts, particularly content marketing, by small percentages rather than increasing spending. An audit of current activities is suggested to identify areas for enhancing relevance, timeliness, and usefulness to customers.
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Planet 9 Agency - 5 Digital Trends Hotting Up In 2013
- 1. Five Trends – creeping & cresting & what to do
- 3. 5 facts to be aware of in 2013
- 4. 1. Absolute convergence of Social, Local & Mobile
- 5. 2. Ambassadors – the new Brand Managers • Evangelists build brands • Use them to spread your messages at light speed, with authority • Ambassadors know ambassadors • Your social media is starving • The brand Ambassadors will help you feed it
- 6. 3. Big Data drawing insight from new sources • 10% is structured, 90% is unstructured • It’s primarily ‘human information’ – Emails – Videos – Posts / tweets – Call centre transcripts – Et al • Name, address, email address are hygiene • Transaction data is merely factual data • Big Data spots early trends & insights
- 7. 4. Content/Inbound Marketing will rule supreme User-Driven Demand Creation and Reputation Technology Value-Added Content
- 8. 5. Cost considerate customers • Macro economic factors • Internet empowers • Savvy shoppers • Deals = shared/encouraged • Shrewd is the new lavish
- 9. Hmmm… …so
- 10. Where should I start?
- 11. Two options… – 1. Spend more on advertising / media • Bigger cheque book 2. Get smarter with what you’ve got • Website • Content
- 12. Normal +10% each step Visitors$to$your$site$ Visitors$to$your$site$ 100,000$ 110,000$ 50%$ 60%$ View$your$promo0on$ View$your$promo0on$ 50,000$ 66,000$ 60%$ 70%$ Decide$to$buy$ Decide$to$buy$ 30,000$ 46,200$ 50%$ 60%$ New$Sales$ New$Sales$ 15,000$ 27,720$ Standard%Conversion%Model% 84.8%%increase%
- 13. “Take everything you do and improve everything by one percent”
- 14. Zero in on Content Marketing
- 15. Content Marketing = increased leads & sales
- 16. It doesn’t take long and you’re doing some already!
- 17. Reuse is permitted – continual replication is not
- 18. Source: www.ZooberTraining.co.uk Starting point is an audit / review to plan next steps
- 19. For 2013 focus on… • Driving more from what you’ve got now • Being Social, Local & Mobile – being authentic • Targeting social data as well as the classic stuff • Recruiting external spokespeople • Your customers - because they are always getting smarter!
- 20. Summary • There are big ideas coming this year • Use the ones relevant to your business & customers only • Be useful, timely and relevant – always • Kick-off with a review • Get busy planning & executing