Learn the most common technical SEO mistakes and how to identify them, repair them, and how to perform your own SEO technical audit.

1. How to Identify & Repair
The Most Common
Technical SEO Issues

3. TECHNICAL SEO
MISTAKES1.

5. CRAWLABILITY

10. ON-PAGE OPTIMIZATION

12. ●

15. TECHNICAL SEO

17. ●

18. WHAT ARE THE TOP 3?

20. PRACTICE
DIRT-Y SEO2.

24. Speed & Performance:
Your Pages Need to be FAST

25. Load Speed:
Page Speed Insights
Pages in TOP-10 for any
keyword group have a
PageSpeed Insights score
of 50 and up.

26. Load Speed matters.
It’s not about "how fast”
or “fast enough”.
It has to be FASTER.
Load Speed:
Page Speed Insights

27. Security
Make your site HTTPS and secure from hacking
65% of domains in TOP-3
for high volume keywords
are already secure.

28. Mobile
The user experience on mobile should be FLAWLESS

30. Crawlability
Your site should
be easy to crawl &
index

31. Markup
Use Schema and Open Graph Tags

32. Migration
Have a pre and post-migration strategy ready

34. Multimedia
Think Visual!

35. Internal Architecture
Create a clear, categorical hierarchy with strong topical fo

36. Linkage
Create a strong internal linking structure, linking only to
relevant authorities

37. Does your
content match
the user’s
intent? Is it
readable? Is it
topically
focused?
Content

40. Content within TOP-3 is
45% longer than content
for 20th position in ALL
search volume groups.
Content

42. Trust Factors
Focus on improving your
E-A-T so that both users,
and Google, can have total
trust in you and reward
you with traffic

43. Business Intelligence
If your audience is
happy and business
KPI’s like conversion
rate are improving -
these are signs of
quality.

44. User Experience
If content is king,
Engagement and UE is
queen.
Bounce Rate Increases
after top 3. Possible
reasons: content is less
relevant, site loads slower,
there is more trust
towards the domains on
first positions.

45. HOW TO PERFORM A
TECHNICAL AUDIT3.

46. 1.
Start by running
your audit report

47. 2.
Go through your
issues (errors,
warnings and
notices)

48. 3.
View your Thematic Scores

49. 4.
Analyze each of
the reports

50. 5.
Review the list
of issues by
page

51. 6.
Fix any remaining
issues at the page level

52. 7.
Fix errors in the
Index Coverage
Report in
Google Search
Console

53. Keep.
It.
Simple.
SEO.

54. The Five
Point Rule.

55. THANK YOU!
SEMrush.com
marcela.devivo@semrush.com
818.482.7562
Come find me if you have questions!

56. https://goo.gl/wYXeCd