This document contains the results of an audience research survey about horror films. It asks respondents about their age, gender, favorite film genres, preferences for watching short films or long films, how they view films, how they learn about new films, whether they enjoy horror films or romantic films more, and their reasons for those preferences. It collects both multiple choice answers and open-ended responses to understand viewers' opinions on these topics.

1. Audience Research
Horror Films

2. Age?
14
17
18
20

3. Gender?
Male
Female

4. Favorite film genre(s)?
Marvel
Thriller
Romantic Comedy
Comedy
Horror
Psychological
Romance

5. Do you like watching short films?
Yes
No

6. If you do not watch short films,
why?
• “Haven’t had a chance”
• “I find them boring”
• “There isn’t enough content to intrigue me”
• “I prefer long films”
• “The story lines aren’t long enough”
• “I Prefer to sit and relax to watch a longer and more
complex story line”
• “They are never advertised so I don’t know about
them”
• “I want to watch films for a longer period of time”
• “They are never advertised”
• “Don’t come across them”

7. How do you usually view films?
TV
Netflix
Online
Cinema
DVD
Ipod

8. How do you hear about new films
being advertised?
Television
Radio
Online
Magazines
Newspaper
Film Posters
People

9. Do you enjoy watching
horror films?
Yes
No
Sometimes

10. What will you prioritize
more? Romantic or Horror?
Horror
Romantic

11. Why do you enjoy watching horror
films?
• “They give me an adrenaline rush”
• “I like to watch them with friends as it is funny
to see them scared”
• “I like to be scared in the comfort of my own
bed”
• “Good ambience”
• “I enjoy the suspense”
• “They are exciting”
• “I find them thrilling”

12. What don’t you like about
Roamantic films?
• “They repeat the same pattern again and again”
• “They are boring”
• “They make me cry with sad endings”
• “They are too slow, I prefer fast movies like
horror/thriller, action”
• “Sometimes the story aren’t even that realistic”
• “The story line isn’t usually intriguing”
• “They have same happy endings”
• “I don’t prefer romance over horror”