Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – discuss how a well-structured marketing organization is required to enable agile marketing and how to get started. They also touch on technology’s role in the overall solution.
For more information, visit aprimo.com
Why Agile Marketing Doesn't Mean Chaos with Andrea Fryrear & Anjali YakkundiAprimo
During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omnichannel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’
Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.
For more information, check out aprimo.com
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
Driving Market Impact by Operationalizing Agile MarketingCMG Partners
There's a difference between "doing Agile" and "BEING Agile" - we give case studies from our experience coaching enterprise companies through Agile Marketing adopting.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
Are you using agile in your financial services marketing? Agile is being heavily adopted by marketers in financial services. Learn how agile marketing can deliver on the promise of speed to market in a way that powers smart decision making and enables marketing teams to anticipate and response to changing customer needs.
Driving Market Impact through Operationalizing Agile MarketingCMG Partners
To really win in today's marketplace, marketing teams need a new operating system – one that allows them to maximize their impact through speed, relevance and customer focus. Use this Slideshare to learn how agile marketing can help your team realize its greatest potential; the presentation covers:
- Basics and benefits of agile marketing
- Best practices from agile marketing adopters
- What to watch out for as you implement agile
- How to operationalize agile in marketing
Building an Agile for Marketing Strategy by CMG Partners for MENGCMG Partners
Originally created as a Marketing Executives Network Group webinar (MENGinar), this slideshare is for the marketing executive wanting to know more about Agile for Marketing and how it has helped companies improve performance and champion the customer. They want to know how it works and how to get started with this modern approach to marketing.
A state of continual disruption is today’s status quo—and marketing is tapped with facing down external forces that range from new technology and media to a more informed, less patient, and ever evolving customer.
In the face of so much change, the traditional marketing model of long-term planning and campaigns that take months to execute no longer fits. To address today’s always-on marketing landscape, innovative marketers are adopting a new approach called Agile. It’s a methodology being adapted for marketing from its origin in software development that enables a more data-driven, iterative approach to marketing.
While Agile for Marketing (A4M™) can be a big adjustment requiring leadership and commitment, this new approach gives structure to strategic goals and serves to champion the customer, speed time to market, and improve performance.
This MENGinar provides examples of companies using Agile for Marketing to:
- Improve the customer experience.
- Enhance the rapid learning capabilities of the marketing organization.
- Set data-driven priorities that align across the company.
- Transform into a more accountable, adaptable marketing organization.
About the Presenter:
Barre Hardy is a strategic marketing and growth consultant with more than fifteen years experience helping companies grow through assessing new opportunities, bringing new products to market, and developing digital strategies. Barre leads CMG Partners’ Agile for Marketing practice which helps CMOs and their teams transform organizations and improve performance.
Why Agile Marketing Doesn't Mean Chaos with Andrea Fryrear & Anjali YakkundiAprimo
During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omnichannel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’
Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.
For more information, check out aprimo.com
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
Driving Market Impact by Operationalizing Agile MarketingCMG Partners
There's a difference between "doing Agile" and "BEING Agile" - we give case studies from our experience coaching enterprise companies through Agile Marketing adopting.
Roman Rossov: Product manager evolution in a high growth startupLviv Startup Club
Roman Rossov: Product manager evolution in a high growth startup
UA Online PMDay 2021
Website - https://pmday.org/online
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
Are you using agile in your financial services marketing? Agile is being heavily adopted by marketers in financial services. Learn how agile marketing can deliver on the promise of speed to market in a way that powers smart decision making and enables marketing teams to anticipate and response to changing customer needs.
Driving Market Impact through Operationalizing Agile MarketingCMG Partners
To really win in today's marketplace, marketing teams need a new operating system – one that allows them to maximize their impact through speed, relevance and customer focus. Use this Slideshare to learn how agile marketing can help your team realize its greatest potential; the presentation covers:
- Basics and benefits of agile marketing
- Best practices from agile marketing adopters
- What to watch out for as you implement agile
- How to operationalize agile in marketing
Building an Agile for Marketing Strategy by CMG Partners for MENGCMG Partners
Originally created as a Marketing Executives Network Group webinar (MENGinar), this slideshare is for the marketing executive wanting to know more about Agile for Marketing and how it has helped companies improve performance and champion the customer. They want to know how it works and how to get started with this modern approach to marketing.
A state of continual disruption is today’s status quo—and marketing is tapped with facing down external forces that range from new technology and media to a more informed, less patient, and ever evolving customer.
In the face of so much change, the traditional marketing model of long-term planning and campaigns that take months to execute no longer fits. To address today’s always-on marketing landscape, innovative marketers are adopting a new approach called Agile. It’s a methodology being adapted for marketing from its origin in software development that enables a more data-driven, iterative approach to marketing.
While Agile for Marketing (A4M™) can be a big adjustment requiring leadership and commitment, this new approach gives structure to strategic goals and serves to champion the customer, speed time to market, and improve performance.
This MENGinar provides examples of companies using Agile for Marketing to:
- Improve the customer experience.
- Enhance the rapid learning capabilities of the marketing organization.
- Set data-driven priorities that align across the company.
- Transform into a more accountable, adaptable marketing organization.
About the Presenter:
Barre Hardy is a strategic marketing and growth consultant with more than fifteen years experience helping companies grow through assessing new opportunities, bringing new products to market, and developing digital strategies. Barre leads CMG Partners’ Agile for Marketing practice which helps CMOs and their teams transform organizations and improve performance.
Agile for Marketing Backlog Series - Visual PrimerCMG Partners
Introducing the newest CMG Partners content feature, “The Backlog Series”, through which we plan to share key principles, insights, and tips for how you can successfully implement Agile for Marketing (A4M) within your organization. “The Backlog Series” is designed to be informative, helpful, and relatable. Think of it as an easy-to-digest way to bring A4M to life through fresh and interesting topics.
Our first “Backlog Series” topic is a visual primer on A4M where we’ll set the the context for why your marketing organization may need to be more agile, what the methodology looks like, and what benefits you may realize from its implementation. We guarantee that you’ve never seen an Agile for Marketing presentation quite like this before!
Agile for Marketing 101 - The Backlog SeriesCMG Partners
To help educate marketers on the mindset and methodology required to build a culture of speed and urgency, we developed this Agile for Marketing 101 presentation.
In publishing this SlideShare, we hope to:
- Provide you with the basic building blocks need to create a culture ready to respond and adapt quickly to the changing marketplace
- Teach you about the ways that you can use the agile process to drive change in your organization
- Help you gain an appreciation for the many benefits of Agile for Marketing
"Adopt Agile Marketing to Keep Pace with the Speed of Digital" CMGCMG Partners
From Barre Hardy presentation at the Digital Marketing for Financial Services Summit. "Adopt Agile Marketing to Keep Pace with the Speed of Digital"
1. The times, they are a-changin’
Digital disruption requires exponential speed in action and reaction
2. The new reality is digital
More digital, mobile, personal services are table stakes
3. The disconnect: 60% of consumers report they do not have a personal connection to their bank. 47% of banking executives rate their
institution’s ability to deliver a personalized experience as “excellent”.
4. Financial Services marketing is getting squeezed
Internal & external challenges make change necessary
INTERNAL
• Lengthy go-to-market process
• Marketing siloes
• Increasing work volume
• Ever-changing environment
EXTERNAL
• Customer Demands
• Regulations
• New Competition
5. Agile marketing is a smart choice
Transform your marketing to respond to change
6. Let’s do the math…
TimeTrade 7
Data + Customer + Experience + Digital Experience = Agile
7. Agile Marketing: a data-driven, iterative approach
• Achieve better performance
• Execute more effectively
• Champion the customer
8. Agile elevates Performance
1. Empowered Teams 3. Focus on Quality
2. Focus on Customers 4. Rapid Learning Cycles
Do you have an idea for a mobile project but don’t know how to get your project started? This presentation helps the audience go from the feeling of “where do I start?” to a plan. It gives the user an understanding of the 5 most underestimated mobile requirements and Patrik’s top 10 tips for planning a mobile project.
Kickstart your mobile project for Camp Digital 2014 in ManchesterPatrik Malmquist
Kickstart your mobile project focus on pre-project phases for a mobile perspective. If you have an idea or identified a need how do you get from the feeling of “where do I start?” to plan. It focus on how to build a momentum and get pre buy-in from the right stakeholders. And tries to guide you to the 5 under estimated functions in mobile projects. I also gives you my top 10 advice of things to think about when to get started planning a mobile project.
No business — regardless of industry or size — is immune to digital disruption. It’s up to business leaders to decide: Be the disruptor or be defeated by one. But what does the path to digital transformation look like? While the journey is unique for every business, this is a strategic framework crafted by Insight’s Digital Innovation team to ensure success.
Learn more here: http://ms.spr.ly/6008rNbQg
Voice of the Customer: The Key to Winning In Tech Sales with N3, CallMiner an...n3marketing
Join CallMiner, N3, and special guest SiriusDecisions as we explore Voice-of-the-Customer technologies that help you understand and quickly adjust to the rapidly changing marketplace dynamics. Through this webinar, you will learn how to:
-Gain a scientific understanding of your customers to help drive and optimize future conversations
-Develop a dynamic, customer-centric approach to gathering, mining, analyzing and interpreting customer input and
-Use customer insights and sentiments to sell more technology and beat your competition
Engage Your Sellers. Inspire Your Customers (SAVO)SAVO
Looking for a bleeding-edge introduction to our product suite? Look no further. In this session, Chuck Dulde and Mary Konkol provide an overview of the latest updates to SAVO’s Sales Engagement Series of products which help sales reps create marketing-approved presentations, proposals, RFP responses and digital postcards tailored specifically to their clients' needs.
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
Agile Marketing JESS3 & Mindjet Case Study Between The MindsJascha Kaykas-Wolff
JESS3 & Mindjet explore how they used agile marketing to create a wildly successful marketing campaign, a strong brand and agency relationship, and continue to innovate in the social marketing space.
As businesses today are learning, complete and integrated data can yield far more value throughout the consumer journey, organizations looking to break through these data silos and are turning to RevOps (Revenue Operations), a game changer for customer lifecycle management and revenue growth.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Customer experience management (CxM) platforms are technology enablers within wider digital transformation programs. They help brands to deliver those right-time experiences at key decision points in the customer journey to drive engagement. With over a decade of lessons learned delivering CxM platforms for major brands, this session provides practical and pragmatic advice using concrete platform examples spanning the financial, media, news and entertainment, healthcare, and insurance sectors. How do you take a platform-first approach to CxM? What does good look like? How do you incentivize adoption? What works well? What should be avoided? This session shares war stories on the good, the bad and the ugly documented as a collection of useful and useable design principles for delivering sustainable CxM platforms.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
ABC Radio: From UX Strategy to Agile DevelopmentCameron Grice
ABC Radio has a strong relationship with broadcast listeners but in the age of Spotify, Rdio and iTunes how does ABC Radio remain relevant and accessible to its audience and upcoming generations of listeners in an online world. How do we quickly build the foundation for online listening now that will sustain us into the future? I’ll tell you the story of the last 12 months (the short version), starting as a UX designer on the radio player project, designing user interfaces, moving into strategy all the way to leading a team in short agile sprints.
Agile for Marketing Backlog Series - Visual PrimerCMG Partners
Introducing the newest CMG Partners content feature, “The Backlog Series”, through which we plan to share key principles, insights, and tips for how you can successfully implement Agile for Marketing (A4M) within your organization. “The Backlog Series” is designed to be informative, helpful, and relatable. Think of it as an easy-to-digest way to bring A4M to life through fresh and interesting topics.
Our first “Backlog Series” topic is a visual primer on A4M where we’ll set the the context for why your marketing organization may need to be more agile, what the methodology looks like, and what benefits you may realize from its implementation. We guarantee that you’ve never seen an Agile for Marketing presentation quite like this before!
Agile for Marketing 101 - The Backlog SeriesCMG Partners
To help educate marketers on the mindset and methodology required to build a culture of speed and urgency, we developed this Agile for Marketing 101 presentation.
In publishing this SlideShare, we hope to:
- Provide you with the basic building blocks need to create a culture ready to respond and adapt quickly to the changing marketplace
- Teach you about the ways that you can use the agile process to drive change in your organization
- Help you gain an appreciation for the many benefits of Agile for Marketing
"Adopt Agile Marketing to Keep Pace with the Speed of Digital" CMGCMG Partners
From Barre Hardy presentation at the Digital Marketing for Financial Services Summit. "Adopt Agile Marketing to Keep Pace with the Speed of Digital"
1. The times, they are a-changin’
Digital disruption requires exponential speed in action and reaction
2. The new reality is digital
More digital, mobile, personal services are table stakes
3. The disconnect: 60% of consumers report they do not have a personal connection to their bank. 47% of banking executives rate their
institution’s ability to deliver a personalized experience as “excellent”.
4. Financial Services marketing is getting squeezed
Internal & external challenges make change necessary
INTERNAL
• Lengthy go-to-market process
• Marketing siloes
• Increasing work volume
• Ever-changing environment
EXTERNAL
• Customer Demands
• Regulations
• New Competition
5. Agile marketing is a smart choice
Transform your marketing to respond to change
6. Let’s do the math…
TimeTrade 7
Data + Customer + Experience + Digital Experience = Agile
7. Agile Marketing: a data-driven, iterative approach
• Achieve better performance
• Execute more effectively
• Champion the customer
8. Agile elevates Performance
1. Empowered Teams 3. Focus on Quality
2. Focus on Customers 4. Rapid Learning Cycles
Do you have an idea for a mobile project but don’t know how to get your project started? This presentation helps the audience go from the feeling of “where do I start?” to a plan. It gives the user an understanding of the 5 most underestimated mobile requirements and Patrik’s top 10 tips for planning a mobile project.
Kickstart your mobile project for Camp Digital 2014 in ManchesterPatrik Malmquist
Kickstart your mobile project focus on pre-project phases for a mobile perspective. If you have an idea or identified a need how do you get from the feeling of “where do I start?” to plan. It focus on how to build a momentum and get pre buy-in from the right stakeholders. And tries to guide you to the 5 under estimated functions in mobile projects. I also gives you my top 10 advice of things to think about when to get started planning a mobile project.
No business — regardless of industry or size — is immune to digital disruption. It’s up to business leaders to decide: Be the disruptor or be defeated by one. But what does the path to digital transformation look like? While the journey is unique for every business, this is a strategic framework crafted by Insight’s Digital Innovation team to ensure success.
Learn more here: http://ms.spr.ly/6008rNbQg
Voice of the Customer: The Key to Winning In Tech Sales with N3, CallMiner an...n3marketing
Join CallMiner, N3, and special guest SiriusDecisions as we explore Voice-of-the-Customer technologies that help you understand and quickly adjust to the rapidly changing marketplace dynamics. Through this webinar, you will learn how to:
-Gain a scientific understanding of your customers to help drive and optimize future conversations
-Develop a dynamic, customer-centric approach to gathering, mining, analyzing and interpreting customer input and
-Use customer insights and sentiments to sell more technology and beat your competition
Engage Your Sellers. Inspire Your Customers (SAVO)SAVO
Looking for a bleeding-edge introduction to our product suite? Look no further. In this session, Chuck Dulde and Mary Konkol provide an overview of the latest updates to SAVO’s Sales Engagement Series of products which help sales reps create marketing-approved presentations, proposals, RFP responses and digital postcards tailored specifically to their clients' needs.
How to choose the right Martech stack and Data for your organization DemandGen
There are 3,874 vendors listed in the 2016 Marketing Technology Landscape, and the phrase “MarTech stack” yields over 50,000 Google results. What’s a rational way to decide what you actually need?
Join experts from DemandGen and Openprise as they provide a strategic framework for deciding what systems and what data you need to be successful.
Agile Marketing JESS3 & Mindjet Case Study Between The MindsJascha Kaykas-Wolff
JESS3 & Mindjet explore how they used agile marketing to create a wildly successful marketing campaign, a strong brand and agency relationship, and continue to innovate in the social marketing space.
As businesses today are learning, complete and integrated data can yield far more value throughout the consumer journey, organizations looking to break through these data silos and are turning to RevOps (Revenue Operations), a game changer for customer lifecycle management and revenue growth.
Center of Excellence (CoE) Is Dead - Long Live the New CoE!Perkuto
Slide deck for The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.
Customer experience management (CxM) platforms are technology enablers within wider digital transformation programs. They help brands to deliver those right-time experiences at key decision points in the customer journey to drive engagement. With over a decade of lessons learned delivering CxM platforms for major brands, this session provides practical and pragmatic advice using concrete platform examples spanning the financial, media, news and entertainment, healthcare, and insurance sectors. How do you take a platform-first approach to CxM? What does good look like? How do you incentivize adoption? What works well? What should be avoided? This session shares war stories on the good, the bad and the ugly documented as a collection of useful and useable design principles for delivering sustainable CxM platforms.
Becoming agile with Peapod Labs Sr. Product OwnerPromotable
What is Agile and what does it have to do with Product Management? We always hear companies use jargon like Agile. We know it's important, however many people don't understand what it is, when or why to use it and how to get started implementing Agile into your company's processes.
Takeways:
What is Agile? A mindset, not just a process
How to get started?
Development Cycle: From Project to Backlog
Agile Product Development Live cycle
Building an Agile Mindset into a Company’s Transformation.
About the Instructor: Rodrigue Carneiro is a Senior Product Manager at Peapod Digital Labs. He was previously a Sr. Product Manager at Ahold Delhaize, a large European company with a total of 21 brands with 6500 stores. Including Peapod Digital Labs, Food Lion, and Giant grocery stores.
ABC Radio: From UX Strategy to Agile DevelopmentCameron Grice
ABC Radio has a strong relationship with broadcast listeners but in the age of Spotify, Rdio and iTunes how does ABC Radio remain relevant and accessible to its audience and upcoming generations of listeners in an online world. How do we quickly build the foundation for online listening now that will sustain us into the future? I’ll tell you the story of the last 12 months (the short version), starting as a UX designer on the radio player project, designing user interfaces, moving into strategy all the way to leading a team in short agile sprints.
Scrum Deutschland 2018 - Wolfgang Hilpert - Are you agile enough to succeed w...Wolfgang Hilpert
How do digital innovation and the adoption of Agile methods within the enterprise fit together?
What prerequisites are needed to achieve Business Agility?
What influence does the leadership culture have on the success of the Agile transformation?
What features of a modern leadership role are needed to win in the age of digitization and agility? What does „Leadership Agility“ mean and why is this a critical success factor for the transformation?
What do typical hurdles of an Agile transformation look like?
How can we measure the success of the transformation?
Agile Development Methodologies for Highly Regulated OrganizationsCelerity
Celerity hosted a NYC lunch event featuring Agile experts Todd Florence and Mike Huber. Discussion touched on Agile implementation, scaling Agile frameworks, and making Agile methodology work in highly regulated organizations.
Agile Project Management explained and examined from several angles. Agile Software Development delivers better results when it is managed in an agile way.
Start With Why: Meet Your Goals with a Practical Product StrategyAggregage
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics.
If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.
Start With Why: Meet Your Goals with a Practical Product StrategyHannah Flynn
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place. For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics.
If you want to have an articulated strategy that you can use to make decisions, stay on-track, and meet your product goals, this is the webinar for you! Join Nils Davis, author of The Secret Product Manager Handbook, as he explains how you can get your team aligned to a practical product strategy.
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Creating a Lean PMO. Empower People, Enable FlowJulee Everett
Align. Fund teams, not projects. Leave them alone to do what they said they would do. Adapt. Sound easy? Then why do we make it so complicated? Stop being good at process & start getting good at business.
Did you know? Over the years, enterprises have achieved 65% of higher project savings by adhering to Six Sigma methodology.
Leadership is a critical element in the success of both implementing and using Six Sigma Techniques and Tool to support process change and delivering value in conducting Six Sigma Projects. Having the role of Leadership defined and the necessary knowledge of the methods that will set the expectation of change within processes can inspire teams to stay focused and deliver timely results.
Areas covered in the webinar
- The WHO in Leadership supporting Six Sigma
- The WHY as it relates to the Business Goals and Objectives
- The EXPECTATION or VISION for change to deliver value
- The INVOLVEMENT and participation of leadership
- The SUPPORT and resources needed
- The AUTHORITY to make change happen
- The RECOGNITION of all who contributed to delivering the value
- The MOMENTUM to build on success and continuous improvement
For more details click here - https://www.invensislearning.com/webinar/leading-the-way-in-six-sigma
#sixsigma #leansixsigma #sixsigmablackbelt #sixsigmayellowbelt #sixsigmagreenbelt #sixsigmamethodlogy #sixsigmaprocess #sixsigmacourse #sixsigmavideo #sixsigmamanagement #leansixsigmamethod #SixSigmaTraining
About Invensis Learning
Invensis Learning is a leading training and professional development solutions provider. We deliver globally-recognized training and certifications to individuals and enterprises to aid key business transformations and help to stay relevant by closing skill gaps and cultivate an environment that fosters continuous learning. We have trained 10000+ professionals over wide portfolio of training and certification courses. We are a trusted partner of many Fortune 500 companies for training and development
For more details please visit: https://www.invensislearning.com/
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Are we Prepared for Scrum Master’s Role in COVID-19 Outbreak?Invensis Learning
No one was ready for COVID19! With a back to back lockdown months affecting the entire business verse globally. According to a PwC survey, 72% of respondents believe their companies will be more Agile going forward and 68% believe they will have flexible work environment to better equip in the long run.
In this regard, know how the Scrum Masters help thousands of teams all around the globe to collaborate? Do you feel that you are prepared for Post-COVID19 changes the way we work? How to deal with the disruptive changes?
#scrummaster #agile #covid19 #agileprojectmanagement #scrum #itmanagers #projectmanager
Areas covered:
1. Who is a Scrum Master and why we need a Scrum Master
2. How Scrum Master helped the teams in COVID19 to align and maximize value.
3. Why this is the high time for us to know about the role.
4. How can you be a good Scrum Master?
Who’ll benefit:
* IT Professionals
* Project Managers
* Delivery Managers
* QA and Testing Professionals
* Scrum Team Members
* Aspiring Scrum Masters
* Anyone who might be interested to know or oppose the idea all together
Speaker Profile:
Satyavrat Nirala is one of Asia’s youngest trainer and coach with certifications of CSM, CSPO, and CAL1, CAMS certification. He has been training and coaching Project management teams, Scrum teams internationally for the last 7 years. Started his career as a project technical analyst, Satyavrat has traversed through various roles in his journey including that of a self-thought coder, software team member, Business Analyst, SME, Scrum Master, Process Consultant, Project Management and Agile guide and coach and Mentor over a span of 14+ years.
For more information please visit our website: https://www.invensislearning.com/
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Presented at Argyle in San Francisco on 9.14.17
Introduction to Aprimo Digital Asset ManagementAprimo
Learn more about how Aprimo Digital Asset Management can help your company! Slides are from a webinar hosted by Brent Richards, Aprimo VP of Smart Content Solutions.
Create an Unprecedented – and Brand Compliant – Customer ExperienceAprimo
With the explosion of channels (both online and offline) and rise in consumer expectations for a more dynamic, personalized experience, content is now front of mind for marketers. Content has become the key to marketing success as companies strive to engage with their audience in a variety of ways. Whether that entails the creation, management, or distribution of content and assets, marketers are prioritizing how to better market with content across all channels.
The management, control, and delivery of content has become mission-critical for the marketing and product management of any brand.
MarTech San Francisco 2017
Visit our Facebook Page for a recording of the presentation!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. 2
Our speakers
Andrea Fryrear
President & Lead Trainer, AgileSherpas
@AndreaFryrear
Carolyn Ghaie
Director of Activation Services at Aprimo
#AprimoAdvantage
Ed Breault
VP of Marketing, Aprimo
@edbreault
15. 15
“If we just flipped the
switch it would be a bit
of a disaster...So we took
the pilot approach and
launched into one
project, two sprints, in a
single line of business.” Dave Noyle
Creative Director
Sun Life Financial
18. 18
Right project:
Small scope, no urgency
Right people:
Available, flexible partners
Right perspective:
Experimental, trusting
19. 19
“Our business partners
say there’s no way
they’d go back. Results
are better, the quality is
better, and the speed
and pace are better.”
Dave Noyle
Creative Director
Sun Life Financial
20. 20
Short Duration Long Duration
Picking the Right Project
Adapted from The Scrumban [R]evolution
Unim
portant
Large
Project
C
ritical
Small
Project
W
eak
Business
Sponsorship
strong
Business
Sponsorship
Optimal
Project
35. 35
• 9 members or less
• Variety of functions
• Manage process & improve outcomes
• PO coordinates, not leads
ING Squads
Squad
P
36. 36
Chapter
• Develops expertise and knowledge across squads
• Spreads iterative improvements discovered by Squads
• Chapter leads provide opportunity for advancement
ING Chapters
38. 38
Tribe
Squad Squad Squad Squad
P P P P
Collection of squads with
interconnected missions
Tribe Lead aligns with
organization
Iterative improvement
from squads spreads
easily
Tribe
Lead
ING Tribes
39. 39
Potential Tribes
Scope: First point of
contact with a potential
customer until product is
chosen.
Typical composition: ⅓
tech, ⅔ business
Example: Omnichannel
marketing
CUSTOMER EXPERIENCE
Scope: Enables squads
to work independently.
Provides systems, apps,
architecture.
Typical composition:
Heavily towards tec
Example: Building
omnichannel tech
infrastructure
ENABLING
Scope: From when
product is chosen
through fulfillment &
management.
Typical composition: ⅔
tech, ⅓ business
Example: Mortgages
CUSTOMER SERVICE
42. 42
Transparency: Visibility Across Work
Single source of truth for
marketing activities
Visibility into project
status & pertinent
information to support
agile teams
Dashboards with key
metrics to drive decision
making progress
45. 45
Agile Board Vision (10)
Highlight risk areas &
capacity
Quickly make simple
changes like re-assign
or move due dates
Flexibility: Easily Accommodate Change
46. 46
Resource Management: Art of Balance
View all team member
assignments & estimated
work across projects
Rebalance project
assignments to prevent
bottlenecks
Clear view of teams
workload to meet delivery
commitments
49. 49
Wrap-up
• Moving Agile Marketing from theory to implementation
• Shared a leading practice for starting off on the right type of project
• Reviewed how to design your pilot teams to create optimal team composition
• Purpose-built technology is available for Agile Marketing to help you realize the
value of this emerging business discipline
52. Thank you
For more information, visit resources.aprimo.com!
#AprimoAdvantage
Andrea Fryrear
President & Lead Trainer, AgileSherpas
@AndreaFryrear
Carolyn Ghaie
Director of Activation Services at Aprimo