1. Creating a culture for
Continuous Delivery and
Continuous Value
Allan Kelly
allan@allankelly.net
@allankellynet
Continuous

2. When will Tesco be done?

3. Today’s growth businesses are
Digital
Business doesn’t end
So digital doesn’t end
• Digital business is global
• Compete with the best

4. All businesses are digital

5. All businesses are digital

6. Competitors are Digital
Even if you are not digital your competitors are,
or soon will be

7. The secret of competing digitally is…
deliver fast and test in the market
“If your not embarrassed by
the product when you launch,
you’ve launched too late.”
Reid Hoffman, founder LinkedIn

8. The secret of fast delivery is …
Small

9. Milk is cheapest
in BIG cartons
Software is
cheapest in
lots of small
cartons
And small cartons
of software
reduce risk

10. Software development
has
Diseconomies of Scale

11. Learn to think SMALL
SMALL is cheaper
SMALL is faster

12. Culture of SMALL
Organize for lots of SMALL
Optimize for lots of SMALL

13. DevOps & Continuous Delivery
optimize for small

14. Agile
+
DevOps
=
Continual
Delivery
Continual
Value

15. Stable Teams
No time to build & tear down
Align teams with business
Business Line
Product
Service

16. Devolve & distribute authority

17. Top down decision
making is
slow
And therefore
expensive

18. Give power to teams doing work
• Faster decision making -> More money
• Real power -> Motivates
• More information -> Better decisions

19. Tolerate “failure”
Experimentation: Quickest way to learn is to do
Don’t expect everything to work
Fail fast, fail cheap, learn, salvage

20. Measure Value
Governance by performance
What have you actually delivered?
What value have you created?
What have you learned?
Active portfolio management

21. Create a Culture which values…
• Digital
• Continuous
• Think Small
• Stable teams
• Distributed authority
• Experimentation
• Fail fast, fail cheap, learn, salvage

22. Questions?
allan kelly - allan@allankelly.net
www.allankelly.net
Twitter: @allankellynet
Continuous Digital
https://leanpub.com
Xanpan: Team Centric Software Development
Little Book of Requirements & User Stories

23. Images credit
• Tesla Model S
– https://commons.wikimedia.org/wiki/Category:Tesla_Model_S#/media/File:2
016_Tesla_Model_S_90D_hatchback_(27711786302).jpg
– Creative Commons License: author jeremyg3030
• Tesco store
– https://commons.wikimedia.org/wiki/File:Wootton_Tesco_Express_2.JPG
– Creative Commons License: author Editor5807
• Casio watch
– https://commons.wikimedia.org/wiki/File:Casio_F-91W_digital_watch.jpg
– Creative Commons License, author Petar Milošević
• Other images are © Allan Kelly or licensed from iStockPhoto