With Facebook's constant evolution, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – reveals five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth. Key takeaways: * The two best ways to create viral buzz while generating quality leads (includes best practices) * A powerful fix to overcome the #1 fear that prevents brands and businesses from optimizing Facebook (when you apply this approach, sales will increase) *Three simple tweaks to make to your daily fan page posts that instantly increases your reach and results (get a leg up on your competition with these ideas)