How to get more readers, more shares, more SEO traffic and more attention for your business blog. Look at social media marketing, SEO, topics, collaboration and content quality.

1. Getting more readers for
your blog content
Tom Treanor
@RtMixMktg

3. 1) Focus on Topics, Content & Style

4. • Better, more targeted content
• More media, more research
• The “and wait there’s more” post…
• Juicy topics - e.g. stock photo sites
• Link-worthy topics (resources, stats, etc.)
• Infographics, slideshares, images, video
• Tools: Buzzsumo, SEMRush, Google analytics

10. Q: What are juicy topics in your
industry?

11. 2) Create posts that Leverage Others

12. • Feature influencers - email them, @mention
them, etc.
• Reviews
• Group posts
• Round-ups
• Guest posters
• Embed videos or slideshares
• Interviews
• Curated infographics

16. Q: What’s an example of a post
leveraging others that you’ve done
or seen?

17. 3) Each Post = Campaign

18. • Social media - FB, Twitter (can be multiple
times), Pinterest, Google+, LinkedIn update
• LI company page
• Groups - G+ groups, FB groups, LI groups,
Pinterest shared boards
• Grow your following - engage, respond, share
others’ content
• “Be everywhere” strategy
• Emailing your list with new posts

21. Q: What’s your experience with a
group on social media?

22. 4) Know basic SEO

23. • Know your keywords
• Basic optimization
• Keyword-rich titles and headings
• Image alt tags
• Internal linking
• Links from others sites
• Tools: Google Adwords keyword tool, Google
Analytics, SEM Rush

25. Q: Which will have more searches –
“facebook marketing” or “facebook
advertising”?

28. 5) Create Permanent Links

29. • Social media bio links, etc.
• Cross-linking - from old posts, popular
posts, new posts
• Email footers
• Directories - AllTop, industry directories,
etc.

32. 6) Potentially viral distribution

33. • Voting sites - growth hackers, inbound.org,
reddit, hacker news etc.
• Quora answers
• Guest posting

37. 7) Working with peers

38. • Masterminds
• Blog comment groups
• Share groups

39. Q: How could you find people to
collaborate with online?

40. 7) Curation sites

41. • Become the media/curate (Pinterest,
Flipboard, Listly, Scoop.it)
• Share links on Blokube, BizSugar (and
others)
• Watch out for distribution platforms-
Triberr, quuu.co, Tweet Jukebox, Prismatic
• Blog promotion tools - Viral Content Buzz,
Social Buzz Club, Just Retweet

44. 8) Repurposing and redistribution

45. • Repurpose content - e.g. post to slideshare
- video to slideshare, post to infographic,
etc.
• Redistributing - e.g. publishing yourself
other places
• Syndicating – e.g. from your site to
business2community

49. Q: What’s something you plan to
repurpose tomorrow?

50. 9) Paid distribution

51. • Facebook promoted posts – can be inexpensive
• LinkedIn is expensive - so needs to be strategic
• Pinterest can be reasonably cheap
• StumbeUpon ads are also affordable

54. Q: Have you advertised on social
media?