1. twitter
School of Environmental & Biological Sciences
Rutgers University
March 14, 2013
Andy Campbell - @ac_andycampbell

2. What is Twitter?
• twit·ter /ˈ twitər/
• Verb - (of a bird) Give a call consisting of repeated light tremulous
sounds.
• Noun - A series of short, high-pitched calls or sounds.
• Synonyms verb: chirp - tweet - chirrup - chatter – warble
noun: chirp - tweet - chirrup - warble - chatter
• Social Media
• Twitter is an information network made up of 140-character
messages called Tweets

3. Why Twitter?
friends
reading
news networking
search
social followers
sales learning
celebrities
community

4. Tour & Terminology
Getting Started Further Steps
• Register, Sign In & Home • Using Search
• Create Your Profile • Finding Hashtags #
• Composing a Tweet • Direct Messages
• Interactions • Activity Feed
• Mentions • Lingo – DM, RT, MT
• Trending Topics • Creating Lists
• Following Accounts • Chats, Tweetups

5. Information Overload

7. # Hashtags & Keywords
• Search for Information via #
Hashtag or Keyword
• Tag Your Tweets with Hashtags
• Anything Goes
• Create Unique Hashtags for
Events, Presentations, etc.

9. Using Lists
• Helps to Organize & Filter
Information
• Add Accounts to Multiple Lists
• Don’t Need to Follow
• Public & Private Features
• Organize & Maintain

12. Change Your Search Mindset
• Twitter vs. Google
• Real-Time Information
• Valid vs. Invalid Sources
• Trending Topics
• Use Your Lists

15. Join the Conversation
• Look for Scheduled Conversations
• Use & Reply to Hashtags
• Jump In & Engage
• Be Yourself, Locate & Discuss Interests
• Reply & Retweet in Kind
• Network, Learn, Discuss
• Personal Learning Network

16. Thank You!
• Keep the Conversation Going
• @ac_andycampbell
• Contact Me with Questions
• andy.campbell@rutgers.edu