We all know there are hidden jobs that never get posted. Every day recruiters comb through candidates on the LinkedIn platform to fill those positions. Are they finding you? These two videos will show you how to attract recruiters to your LinkedIn Profile so you can be considered for jobs in the "hidden job market!"

1. The Hidden Job Market
—Attract recruiters on LinkedIn
—Get considered for unposted jobs!
Part 1: Your LinkedIn Profile: Fundamentals
Marcia LaReau, Ph.D.
© Copyright 2007-2017. Forward Motion, LLC. All Rights Reserved

2. Agenda
• Part 1:
– General guidelines for LinkedIn
– Headline
– Photo
• Part 2:
– Summary Section
– Experience
– Results Tracking
2

3. General Guidelines
LinkedIn Tone:
• What it is and…
• What it is not.
3

4. General Guidelines: Tone
• LinkedIn is NOT your Résumé!
4

5. General Guidelines: Tone
• And it’s NOT FaceBook
5

6. General Guidelines: Tone
• It’s NOT your Résumé!
• It’s NOT FaceBook
• It IS personable
6

7. LinkedIn builds a bridge…
Your M. Name
Résumé
7
I’m about to show you how…

8. LinkedIn builds a bridge… 8

9. Agenda: LinkedIn Profile Basics
• Part 1:
– Headline
– Picture
• Part 2:
– Summary
– Experience
9

10. Profile Basics: Headline Default
• Current title
• Current position
• If you’re unemployed…
10

11. Profile Basics: Headline
• Describe who you are:
– Career Strategist
• What you bring:
– Strategic and Tactical Career Solutions
• What you do:
– Motivational Speaker
But suppose you are a sales manager…
11

12. Profile Basics: Headline
• Describe who you are:
– Retail sales operations
• What you bring:
– Business strategist
• What you do:
– Team management
12

13. Profile Basics: Headline Dos and Don’ts
• Dos
– Use keywords for your industry
– Clearly describe your personal brand
• Don’ts
– “Currently seeking opportunities”
– “Self-employed”
– Anything cute or vulgar
– Overused words
13

14. Overused words from last year
• Responsible
• Strategic
• Creative
• Effective
• Patient
• Expert
• Organizational
• Driven
• Innovative
• Analytical
• Thought leader
• Highly motivated
• Passionate
• Enthusiastic
• Patient
• Strong
• Good
• Excellent
• Seasoned
• Energetic
14

15. Photo (A MUST-HAVE)
If you leave out your photo, your
audience will make assumptions—and
they won’t be good ones.
15

16. Photo (A MUST-HAVE)
• Current – match the LI Culture
• Plain background
• Women:
– Modest business attire
– Understated jewelry and make-up
• Men:
– White or light shirt, tie, jacket
– Well-trimmed facial hair
• Pleasant smile
• Face the page (to the reader’s right)
…or straight ahead.
16

17. Photo (A MUST-HAVE)
• Face the page (to the reader’s right)
17

18. Photo (A MUST-HAVE)
• Face the page (to the reader’s right—NOT the left)
18

19. Was this helpful?
Part 2:
• Summary Section
• Experience Section
• Tracking Your Results
Click here for Part 2
19