In today's live mini-training, I review how you can fill in a Nonprofit Digital Storytelling Calendar to stay on track and never run out of ideas!

2. WELCOME
STUDENTS!
What is Storytelling Summer School?
• 6 weekly Facebook Live videos with actionable ways to
use storytelling to raise awareness and funds for your
nonprofit;
• Freebie downloads, checklists, planners, and more;
• Invitation to the Private Facebook community,
where you can exchange ideas with other nonprofit
professionals and ask for my personalized advice.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

3. UPCOMING
LESSONS –
FRIDAYS AT
NOON EST ON
FACEBOOK
 Week 1: 5 types of stories to collect and to share on your digital
channels (website, email, social media) during your next fundraising
campaign
 Week 2: How to craft stories that will take your community from
passive to PASSIONATE
 Week 3: Solutions to the 6 biggest digital storytelling challenges faced
by nonprofits
 Week 4: 10 specific ways to use digital storytelling in your next
fundraising campaign
• Week 5: How to fill in a Digital Storytelling Calendar to stay
on track and never run out of ideas
• Week 6: Battle-tested tools to rock your digital storytelling
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

4. STORYTELLING
SUMMER
SCHOOL IS
SPONSORED BY
Storytelling in the Digital Age:A
Guide for Nonprofits
Now available on Amazon!
More info: http://amzn.to/2vF5RPF
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Click on the
book!

5. GET THE DOWNLOAD – DIGITAL
STORYTELLING CALENDAR
• Storytelling Summer School students – keep an eye out
on your inbox as you should have received it in your weekly
email.
• You can also download it
here: http://jcsocialmarketing.com/storytellingcalendar/
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

6. QUICK
REVIEW
 Week 1 –We wrote down the 5 types of stories to collect
and to share on your digital channels (website, email, social
media) during your next fundraising campaign.
 Week 2 –We covered the 4 steps to craft stories that will
take your community from passive to PASSIONATE .
 Week 3 –We discussed in depth some solutions the
common digital storytelling challenges faced by nonprofits.
 Week 4 –We explored examples of 10 different ways you
can use digital storytelling in your next fundraising campaign.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

7. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

8. KEY POINTS
FOR WEEK 5
• Consistency is key.
• Creativity is paramount.
• Planning is everything.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

9. REVIEWTHE 5 STORIES
• Client
• Staff
• Volunteer
• Donor
• Community
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

10. REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Use powerful video and ask for a contribution to the
campaign during the video and at the end.
• Colorful action photos with a story of your program in
action. Ask people to read more at your website, and
incorporate a donation ask there.
• Share stories about staff member’s family and
encourage you online community to share their stories.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

11. REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Provide and update on a client and encourage people to
read more on your campaign website.
• Ask for messages of support and encouragement to the
people that you serve.
• Share frequent updates and successes, while
encouraging people to contribute if they haven’t had
time to do so already.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

12. REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Educate and inform, share a piece of information that is
unexpected to tell a fuller picture of the work that you
do.
• Behind-the-scenes stories at your program work well.
• Acknowledge and thank, and offer opportunities to get
involved. Create a sense of urgency with your asks –
“Only need 257 more people to give to unlock a
$50,000 matching gift!”
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

13. REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Use the Facebook Donate button during a Facebook
Live talking about your fundraising campaign. Individuals
who want to raise money on your behalf can also add
the Facebook Donate button for your nonprofit to
their Facebook Live videos.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

14. PUT THEM
TOGETHER!
5 types of stories x 10
types of posts = 50
possible posts (and that’s
just to start!)
Sign up for Storytelling Summer School:
www.jcsocialmarketing.com/school

15. DIGITAL STORYTELLING CALENDARTEMPLATE
Get the template: http://jcsocialmarketing.com/storytellingcalendar/
Let’s review it together!
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

16. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
1) Choose a SMART goal for the campaign – i.e. raising money for the annual fund.
• Specific
• Measurable
• Achievable
• Relevant
• Time-based
Example: Rosie’s Place #GiveSanctuary Campaign – 500 gifts in 7 days.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

17. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
2) Prepare your Campaign Hub website
This is where people go to learn about the Campaign and participate (donate)
Detail the story of the Campaign – the WHY and the WHY NOW
House a video there
Can use an outside hub like CauseVox, Classy, Crowdrise, GoFundMe
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

19. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

20. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
3) Prepare your email communications
Send emails out every few days
Not the same email each time
Showcase a different story with each email
Lead people back to the Campaign Hub
Get the email opened and read
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

22. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
4) Prepare your social media outposts
Post every day about the Campaign
Not the same post or tweet each time
Choose from the list you created
Mix client story with photo essay, staff story with Instagram post, etc.
Lead people back to the Campaign Hub
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

24. HOMEWORK
• Plan a 2-week Digital Storytelling Campaign for your nonprofit!
• Fill out the Digital Storytelling Calendar for the Campaign
http://jcsocialmarketing.com/storytellingcalendar/
• Be sure to let us know about your Campaign in the Facebook Group:
https://www.facebook.com/groups/socialmediastorytelling/
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

25. UPCOMING
LESSONS –
FRIDAYS AT
NOON EST
ON
FACEBOOK
 Week 1: 5 types of stories to collect and to share on your
digital channels (website, email, social media) during your
next fundraising campaign
 Week 2: How to craft stories that will take your community
from passive to PASSIONATE
 Week 3: Solutions to the 6 biggest digital storytelling
challenges faced by nonprofits
 Week 4: 10 specific ways to use digital storytelling in your
next fundraising campaign
 Week 5: How to fill in a Digital Storytelling Calendar to stay
on track and never run out of ideas
 Can you believe it? Next week isWeek 6: Battle-
tested tools to rock your digital storytelling
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

26. STORYTELLING
SUMMER SCHOOL IS
SPONSORED BY
Storytelling in the Digital Age:A
Guide for Nonprofits
Now available on Amazon!
More info: http://amzn.to/2vF5RPF
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Click on the
book!