1. HOW TO EXTRACT A BUDGET
FROM YOUR CLIENT
BY:-
Ashish B Pawar
Sales, Systematix Indore
2. The most simple and straightforward approach to determining a budget is to
ask the client what they can spend. Rather than spending hours working up a
proposal for work the client might not be able to afford, try to find out their
budget from the start and work from there. Jobs can often be done in stages or
at different costs. Variables can be changed such as the paper used, inks,
features on a website and more. Therefore, a lower budget doesn’t necessarily
mean the work can’t be done.
ASK THE CLIENT
3. What if a client won’t reveal their budget? In that case, you will often have to simply quote
what the job is worth based on the work requested. If you want to avoid working up a long
proposal with the possibility of no return, considering giving the client an estimate towards
the beginning of the project. Keep a large range and explain it is only an estimate and that
you will provide a more detailed quote. This will give you an idea of what the client can
spend based on their reaction.
WHAT IF…..
5. “BEING SECRETIVE ABOUT YOUR BUDGET WILL NOT HELP YOU GET THE BEST PRICE, SOLUTION, OR
PARTNER.”
6. If your client is redesigning, ask them what they spend on their last
website. They might be more inclined to talk about what they spent on
the previous project and their expectations going into this project in
regards to budget.
ASK WHAT THEY SPENT LAST TIME
7. “OK, I understand you can’t provide the budget. So I’m going to
work up some numbers and a brief scope of work, and then
present it to you before doing a full-fledged proposal. If the
numbers work, I’ll go ahead. If not, I won’t.”
TRY A MINI-PROPOSAL FIRST