R&D area Prisa Digiral coordinated the ipad project with Elpais McPheters & Company announced the iMonitor™ list of Top 10 Best Newspaper Apps.

1. Elpais app ranked #2nd list of Top 10 Best Newspaper Apps
McPheters & Company iMonitor™ 0ctober 2011
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2. iMonitor TM Top 10 Newspaper Apps
El País iPad (Prisa) #2
McPheters & Company announced the iMonitor™ list of Top 10 Best Newspaper Apps. The company’s
iMonitor service is currently providing detailed evaluation and global tracking of approximately 3500
media-related apps.
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3. iMonitor TM Top 10 Newspaper Apps
Measurement variables
Publication Data Name & URL
Publication Title App Price
Media Type Platform (iPad Only or iPhone+iPad)
Print/Digital Magazine, Newspaper, Other News Comparison to iPhone App
Source Same as iPad, Companion to
Country publication, etc.
MRI Measured? App Store Category
Publisher Date Updated
Developer (where identified) # and Average of User Ratings
Genre Average Daily Download Rankings
Auditor Overall and by Category
Publication Frequency Paid, Free, Highest Grossing
Single-Issue and Annual Subscription Pricing App Description
Print, iPad, iPhone, Kindle, Nook, Blackbe
rry, Coverleaf, Kobo, Nook, Pixelmags, Zi
nio, Windows Phones, and others.
Date Added to Database
App Data
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4. iMonitor TM Top 10 Newspaper Apps
Measurement variables
App Ratings App Evaluation only)
•Design Rating •Issue Purchase Article Navigation
5-point scale based on In-App, App Store, Web-Based Zoom to read, Scroll through
navigation and enhancements to # of Available Issues text, Dynamic sidebars, etc.
print experience Registration Required? Portrait/Landscape Differences
•Functionality Rating Download Speed (5-point (In layout or content, if any)
5-point scale based on scale) •Rich Media
download speed, navigation •Advertising Videos, Slideshows, Web links,
guide, glitches, etc. Print-like, Linked to web, Interactivity, etc.
•Media Rating Enhanced with multimedia or Social media versatility and
5-point scale based on web interactivity, Premium/Sponsored implementation
links, video, interactivity, etc. ad model, etc. •Transactional capabilities
•App Rating Replica of Print Version? •Glitches
15-point scale, sum of •App Navigation •Unique Features
Design/Functionality/Media Navigation guide, Issue library, •Other Notes
Ratings etc.
•Ad Rating Issue Navigation
5-point scale, based on Page-by-page, Scrolling
presence of enhanced and thumbnails, Linked contents, etc.
dynamic advertising Section Navigation (News apps
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5. El País iPad App development
Benchmark
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6. El País iPad App development
PRISA DIGITAL working together with ELPAIS team of design product
, technology and commercial + user requirements
Developement
Research Conceptualization Design
Group Internal Interaction Graphic
R&D
sessions sessions design design
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7. El País iPad App development
The process
FACTS GOALS PROTOTIPES CONCEPTUALIZATION
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8. El País iPad App development
Prototyping
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9. El País iPad App development
The after day… Looking for the concept
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10. El País iPad App development
Navigation
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11. El País iPad App development
Interaction detail
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12. El País iPad App development
Ad emplacemet graph
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13. El País iPad App development
Project management
Definition – Work plan – Validations – Schedule – Project plan – RACI – Quality Control
– Recourses control – Documentation share system – Roadmap – Publishing - …
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14. El País iPad App development
Final outcome October 2010
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15. El País iPad App development
Conclusions one year later
First release in October 2010
200.000 downloads so far (500k iPhone)
25.000 u.u. / day
Ranked #2 top newpaper app (october 2011)
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16. Thank you
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