The document summarizes a new franchise model for immersive restaurants called B-Lab Gastronomic. It discusses changing consumer trends driving a need for memorable dining experiences through digital technology. B-Lab's solution uses sensors, interactive surfaces, VR/AR, and scent to create immersive experiences activating all 5 senses. It outlines B-Lab's technology platform, business partnerships, and plans to franchise the immersive restaurant concept worldwide as the first of its kind. Financial projections and details of the first location in Madrid demonstrate early success.

1. “First worldwide inmersive Restaurant
network franchise model”

2. “Today's restaurants need more than just good cuisine to become
memorable experiences.”
NEW RESTAURANT
CONSUMER TRENDS
• New digital savvy consumer
• In search of new experiences
• Mobile first and Instagramers
BUT RESTAURANTS ARE NOT
READY YET
• Expensive technology
• Personnel intensive/ Hish salaries
• Lack of digital expertise
THE PROBLEM

3. THE SOLUTION: EXPERIENCES FOR 5 SENSES
Inmersive images 4k Surround sound Scent That
evokes memories
Top gastronomic
experiences
Interactive surfaces

4. WHAT WE DO

5. 5
VIDEO 360 EN 4K
SINCRONIZACIÓN SENSORES DE
OLOR
IP CAMARAS PARA CONTROL
REMOTO Y EN 2 FASE INCLUSIÓN
DE IA PERFILADO DE USUARIO
ASIENTOS HAPTICOS CON
MOVIMIENTO SINCRONIZADO
MESA CON SENSORES
CAPACITATIVOS PARA
INTERACTIVIDAD
• ETIIQUETAS RDIF EN BOTELLAS
PARA RECONOCER FICHA DE
VINOS Y BODEGAS
MENU 3D Y EN REALIDAD
AUMENTADA
TECNOLOGIA GASTROSHOW

6. B-LAB GASTRONOMIC
L A B
VIDEO EXPERIENCIA GATROSHOW
VIDEO EXPERIENCIA ARTEVIDEO PATROCINIO LUJO
VIDEO PATROCINIO MOTOR
GASTROSHOW IN MOTION (DEMO VIDEOS)

7. WHY NOW?
• Advances in mixed reality, cloud technology
and mobility
• IOT remote connection protocols
• New Interactive surfaces
• Scent and motion sensors
• Artificial Intelligence
OUR VALUE PROPOSITION
• B-lab Platform for remote management of digital
experiences in standard physical spaces
• Room control via mobile device - click & play
• Creating new experiences in minutes via web
interface
• UX suited for restaurant staff
• Data Analytics and create real-time dashboards
VALUE PROPOSITION

8. 3D mapping
Branded content RDIF tga product placement
Mixed reality
File sharing
Surround soub
Interactive games
Odor sensors
Simple operation from
mobile device click &
play
Fast web platform Content
update via web in minutes
Odour management
system for interactive
tastings
·3D menus and
mixed reality
Cloud Remote
management of multiple
rooms
Gaming Experience
creation
RDIF tags for product
synchronization
Interactive touch table
TECHNOLOGY
Surround Sound

9. BRAND EXPERIENCES CREATED IN MINUTES

11. B-LAB GASTRONOMIC
L A B
INMERSIVE ROOM 12 SEATS
ESPACE RQUIREMENTS
30M2 ( FOR 12 SEATS)
CEILING HEIGHT 3 METERS
TECHNICAL REQUIREMENTS
SET UP CALENDAR 1O DAYS

12. COMPETENCE ANALYSIS
1.665€COST PER SEAT
1M€COST FO SET UP
150ESPACE REUIREMENTS
1000CUSTOMERS/YEAR
900€COST PER SEAT
10SEATS
5YEARS SINCE LAUNCHING
BUT ONLY ONE ROOM
20PEOPLE TO MANAGE THE
EXPERIENEC
100€COSTE POR COMENSAL
30m2
SALA 12 COMENSALES O 30
PEROSNAS COCTEL
1PERSONA MANEJA
LA SALA
15KCLIENTES ANUALES
SUBLIMOTION-IBIZA ULTRAVIOLET-SHANGAI GASTROSHOW-MADRID

13. HOW WE
MAKE MONEY

14. B-LAB GASTRONOMIC
L A B
- Organized catering
- Hotel chains
- Sports clubs
- Recreational cruises
MICE Area corporate events
Company meeting rooms
Changes in consumer habits, new ways of communicating with
them and the emergence of new business models are transforming
the restaurant sector, mainly through digitalization
OPPORTUNITY
MARKET SIZE (SPAIN)
INFORME RESTAURACIÓN EN España KPMG 2018
TARGET
CUSTOMERS
MARKET SIZE AND OPPORTUNITY
36.000MILLONES DE €
100MVISITAS AÑO
159CONSUMOR PERCAPITA
4,98TICKET MEDIO

15. B-LAB GASTRONOMIC
L A B
- OMS & VIÑAS Horeca Sector
- ADFL GROUP -Cruise Sector
- THE VALLEY-Entreprise
GRUPO BE CONSULTING -Tour
Operators Sector
OPPORTUNITY
TOURIM TRADE FAIRS
COMERCIAL AGREEMENTS
These 6 trade fairs and their
participating brands are
responsible for the movement
of more than 30 million people
in Europe alone for incentive,
DMC or holiday travel.
B-LAB GASTRONOMIC has reached commercial agreements
with reference partners in the Horeca, cruise and organized
travel sector in order to franchise the concept and to provide
the rooms with customers.
MARKET SIZE AND OPPORTUNITY

16. B-LAB GASTRONOMIC
L A B
BUSINESS MODEL
“First worldwide inmersive Restaurant network franchise model”

17. B-LAB GASTRONOMIC
L A B
BUSINESS MODEL
€75K
SET UP FEE
€1500
LICENSE FEE /M
€10
PER SEAT
€1M
REVENUE/Y
15.000
CUSTOMERS/Y
25%
NEW REVENUE
COST REVENUE
“First worldwide inmersive Restaurant network franchise model”

18. B-LAB GASTRONOMIC
L A B
GASTROSHOW MADRID BY NUMBERS
• Room for corporate events
• Launch October 2019
• Monthly income 30,000
• Average income per event 1,800
Brands that have hired GastroShow:

19. B-LAB GASTRONOMIC
L A B
2019 OCT DIC Q1 Q22020 Q4
GASTROSHOW- MADRID
30K € MONTHLY REVENUE
GASTROSHOW—IBIZA
MAY 2020
CLOSED DEALS FOR GASTROSHOW LAUNCH IN 2020
19
Q3NOV 2021
GASTROSHOW NETWORK EFFECT
GASTROSHOW—BARCELONA
SEPTIMBER 2020
GASTROSHOW—BILBAO-
OCTOBER 2020
PROJECTS UNDER NEGOTIATION

20. THE FUTURE

21. • ARTIFICIAL INTELLIGENCE- FACIAL & MOOD RECOGNITION -PERSONALIZATION
• DATA ¬ ANALYTICS
• COLABORATIVE ROBOTICS-AUTOMATION
THE FUTURE

22. THE TEAM

23. B-LAB GASTRONOMIC
L A B
BESO BEACH MOS MENTIONED BEACH RESTAURANMT IN SPAIN
BESO SITGES BESO FORMENTERA BESO TULUM (MEX) BESO IBIZA BASUKI-BILBAO BILBAO BERRIA BCN BILBAO BERRIA BILBAO
BILBAO BERRIA AND BESO BEACH 12 LOCATIONS
THE TEAM: RESTAURANT BUSINESS EXPERIENCE
BESO BEACH: MOST MENTIONED BEACH CLUB IN
SOCIAL MEDIA
12
300 1.2M
2LOCATIONS COUNTRIES
EMPLOYEES CUSTOMERS/YR
Founder B-LAB :
• Head of Operations
IÑAKI LASA
Experiencia:
• CEO of Bilbao Berria
• Trained as a Chef Belongs to a
long trem restaurant family
traditon in nthe basque Country
back to 1956
Founder B-LAB :
• Business developer
RAFA VIAR
Experiencia:
• Entrepeneur , new restaurant
business and concepts creator
• Founder and CEO Beso Beach, best
rated Beach club in Spain
• Working with Iñaki last 25 years

24. B-LAB GASTRONOMIC
L A B
THE TEAM: PASSION FOR INNOVATION
Working at media R&D and Head of innovation areas
last 25 years. Grupo Prisa 10k employees.
Start-up experience: selected 500startup accelerator
program Silicon valley USA 2013-2016 ( mountain
View-New York-Miami)
AWARDS AND RECOGNITIONS
• Awarded 4MM€ innovation budget with Google
GNI programme
• Google award Best News app VR 2016
• Applke award Best News ipad Apple 2011
• ONDAS award Best online radio innovation 2011
Computer Engineer and Master in 3D Modeling and Animation.
More than 12 years of experience as Technical Director and full
stack developer in immersive experience projects
(augmented/virtual/mixed reality)
AWARDS AND RECOGNITIONS
- First Prize l AnimaDRID Animation Marathon 2005
- Prize of the jury Barcelona Visual Sound festival in 2006.
- He has directed digitalization projects for educational
publishers such as Santillana, Macmillan, Edelevives or Grupo
Vaughan.
- Virtual/augmented reality projects for Coca Cola, Paramount,
SIEMENS, National Geographic Channel.
JAVIER LASA: Founder and CEO
ALEJANDRO GONZALEZ
ALEJANDRO GONZALEZ: Partner CTO

25. PREMIOS Y RECONOCIMIENTOS
B-LAB GASTRONOMIC
• 2018-MELIA STARTUP CHALLENGE, B-LAB best European tourism startup.
• 2019-Finalist best innovative project in HIP HORECA and finalist IAB (Internet
Advertising Bureau) startup
• 2020-Selected SOSA startup accelerator, Tel Aviv (BEAZ) and Finalist BARLAB startup
MAHOU-SAN MIGUEL startup challenge