As an entrepreneur, it’s important to assemble your knowledge into a content system that’s easy to follow – a proprietary system.

1. How to create your proprietary system
As an entrepreneur, it’s important to assemble your
knowledge into a content system that’s easy to follow
– a proprietary system.
Clients frequently ask me how to put together their
proprietary system and in what order the information
should go. The confusion comes from the difference
between working privately with clients versus group
coaching or a home study program.
When you are coaching a client privately, you can
start anywhere they want depending on the person’s specific needs. So you might start at step
six because that is what they need in the moment and then circle back to step one at a later
date. And the client won’t be confused by this out-of-order interaction because you are
jumping in exactly where they are.
But, with a group or home study program, the experience for the client is very different. The
content must be presented in a more orderly fashion. In other words, it should start from the
beginning of what you do and go to the end in a chronological and logical manner.
So, for example, when I sat down to write my Home Study System (my proprietary system) I
started by having my students make client attraction a priority, then figuring out what their
position was in the marketplace. Once that was done, the logical next step was to determine
where to find their ideal clients, and then the next step involved creating their compelling
marketing message, followed by their materials, etc.
Most importantly, you want the content order to make sense for marketing purposes. You
want to set it up so that communication about what’s included on your website and in your
materials is clear and logical. Step by step. Visitors can see what the first step is and the second
step, etc. Putting things in order this way will also work for a boot camp or other multi-session
series.

2. Another way to think of organizing the information is as if you were writing a book. In fact,
many of my clients turn their proprietary system into a book over time, as they gain more
experience and client success stories.
Once you can put your system into chronological order, writing it and pulling all the pieces
together will be so much simpler. And you’ll rest easy knowing people who use the system will
benefit from the logical arrangement of the material.
Your Client Attraction Assignment
Have you created your proprietary system yet? If you haven’t done so, this is the perfect time
to get started. Think about the program you want to offer and first map it out step by step. That
will help you know what to write and include, and how it should be presented.
If you have already started or even completed your system, you may want to look it over to
check that it is in chronological order. Take a look at your marketing materials as well to make
sure your communication of the system makes sense logically.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com