This document provides an overview of pay-per-click (PPC) advertising fundamentals from an experienced expert. It discusses how PPC works using keywords and maximum bids. The benefits of PPC are that ads can be up and running instantly, paused or deleted immediately, and bid positions adjusted for control. PPC is also beneficial for targeting customers and customizing ads. Continuous testing of keywords, ads, and landing pages is emphasized to optimize performance. The document recommends hiring a PPC company for management.
This document provides an overview of search engine optimization (SEO) and search engine marketing (SEM), also known as pay-per-click (PPC) advertising. It discusses the importance of search engine prominence, and covers topics like keyword research, competitive analysis, ad copywriting, landing pages, analytics, budgeting, campaign implementation and optimization for both SEO and PPC strategies. The document also addresses basics of SEO like content development, internal linking, metadata, and social media optimization.
Innovations of Digital Marketing in Engineering & Technologyiicecollege
Innovations of Digital Marketing in Engineering & Technology
objective:
To study the Traditional Marketing Methodology
To study the Innovations in Digital Marketing
To find the future potential of Digital Marketing in Engineering & Technology
for more details please visit
www.iicecollege.com
This document discusses search engine marketing (SEM) strategies, including pay-per-click (PPC) advertising on Google networks. It covers the different ad formats available on Google like text, display, video, and shopping ads. It also discusses factors that affect paid search results like ad rank, domain authority, bids, and quality score. Additionally, it provides guidance on keyword selection, match types, bidding strategies, budgeting, landing page optimization, and A/B testing.
PPC advertising, also known as pay-per-click, allows advertisers to pay only when a consumer clicks on their ad. [1] The most common form of PPC ads are search engine results pages. [2] Proper PPC campaign management includes constant testing, evaluation, research, and monitoring of key metrics like cost-per-click, conversion rates, and quality score in order to maximize return on investment. [3]
Everything You Need To Know About AdWords Ad Extensions - UpdatedSam Owen
This document provides tips and strategies for using different types of AdWords ad extensions effectively. It discusses sitelinks, location extensions, call extensions, and review extensions. For sitelinks, it recommends testing different themes and categories to find the most engaging options. It also provides tips for using location data and call extensions properly. The document finds that extensions can significantly increase click-through rates and lower costs per conversion when optimized correctly.
Learn how to effectively run a pay per click advertising campaign with this deck. Larry Kim of Wordstream covers the Fundamentals of Pay-Per-Click Marketing, including Google AdWords, how search engines determine ad placements, how to conduct keyword research, and developing an SEM strategy..
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
This document provides an overview of pay-per-click (PPC) advertising fundamentals from an experienced expert. It discusses how PPC works using keywords and maximum bids. The benefits of PPC are that ads can be up and running instantly, paused or deleted immediately, and bid positions adjusted for control. PPC is also beneficial for targeting customers and customizing ads. Continuous testing of keywords, ads, and landing pages is emphasized to optimize performance. The document recommends hiring a PPC company for management.
This document provides an overview of search engine optimization (SEO) and search engine marketing (SEM), also known as pay-per-click (PPC) advertising. It discusses the importance of search engine prominence, and covers topics like keyword research, competitive analysis, ad copywriting, landing pages, analytics, budgeting, campaign implementation and optimization for both SEO and PPC strategies. The document also addresses basics of SEO like content development, internal linking, metadata, and social media optimization.
Innovations of Digital Marketing in Engineering & Technologyiicecollege
Innovations of Digital Marketing in Engineering & Technology
objective:
To study the Traditional Marketing Methodology
To study the Innovations in Digital Marketing
To find the future potential of Digital Marketing in Engineering & Technology
for more details please visit
www.iicecollege.com
This document discusses search engine marketing (SEM) strategies, including pay-per-click (PPC) advertising on Google networks. It covers the different ad formats available on Google like text, display, video, and shopping ads. It also discusses factors that affect paid search results like ad rank, domain authority, bids, and quality score. Additionally, it provides guidance on keyword selection, match types, bidding strategies, budgeting, landing page optimization, and A/B testing.
PPC advertising, also known as pay-per-click, allows advertisers to pay only when a consumer clicks on their ad. [1] The most common form of PPC ads are search engine results pages. [2] Proper PPC campaign management includes constant testing, evaluation, research, and monitoring of key metrics like cost-per-click, conversion rates, and quality score in order to maximize return on investment. [3]
Everything You Need To Know About AdWords Ad Extensions - UpdatedSam Owen
This document provides tips and strategies for using different types of AdWords ad extensions effectively. It discusses sitelinks, location extensions, call extensions, and review extensions. For sitelinks, it recommends testing different themes and categories to find the most engaging options. It also provides tips for using location data and call extensions properly. The document finds that extensions can significantly increase click-through rates and lower costs per conversion when optimized correctly.
Learn how to effectively run a pay per click advertising campaign with this deck. Larry Kim of Wordstream covers the Fundamentals of Pay-Per-Click Marketing, including Google AdWords, how search engines determine ad placements, how to conduct keyword research, and developing an SEM strategy..
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Pay Per Click (PPC) advertising allows advertisers to display ads on search engines and websites so that the advertiser only pays when a user clicks on their ad. The document discusses setting up PPC campaigns on Google AdWords, including choosing keywords, writing ads, bidding, and tracking conversions. It provides tips on optimizing campaigns such as focusing keywords, testing ads, and reviewing reports to improve performance.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
This document discusses search engine optimization (SEO) strategies beyond just using META tags. It begins by outlining the objectives and defining key SEO terms. It then discusses the rise of search engines and establishes important SEO ranking factors. Various SEO techniques are covered, including keyword research, links, titles, descriptions, and Google PageRank. Paid search options like pay-per-click are also summarized. The document emphasizes the importance of organic search results and link building for SEO success.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
The document discusses Google AdWords, an online advertising platform. It provides an overview of AdWords, how it works, and fundamentals for using it effectively. The workshop agenda includes an overview of AdWords, examples of how it can be used in practice, advanced concepts, and a hands-on portion. Key topics covered are the major online ad networks, how search ads and display ads work on AdWords, benefits of using AdWords, and fundamentals like keyword targeting, budgets and bidding, and monitoring ad performance.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
This document provides details on a search engine optimization proposal from Saree Marketing Services Pvt. Ltd. The proposal outlines a 7-step SEO process including setting objectives, analyzing the site and keywords, optimizing on-page and off-page elements, and continuous measurement. It also discusses additional services like pay-per-click advertising and how the company's experience and dedicated team can help optimize a client's website and online presence.
The document discusses pay-per-click (PPC) advertising. It notes that PPC is both simple in concept but complex in practice, and can be an effective advertising method. PPC allows advertisers to display ads in search engines when users search for related terms. Advertisers bid against each other to determine ad placement, with higher bids resulting in higher ad placement. PPC provides trackable results and leads to qualified potential customers.
The document provides an overview of internet marketing and pay per click advertising. It summarizes the basics of Google AdWords, Google Analytics, LinkedIn Ads, and Facebook Ads. Key details include how to set up campaigns on each platform, target relevant audiences, and analyze results. The Whole Brain Group offers services including pay per click management and social media engagement to help companies develop effective digital marketing strategies.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
This document provides an overview of how to maximize lead flow through Google Ads for waterproofing and foundation repair businesses. It discusses setting up effective Google Ads campaigns, including breaking campaigns into targeted ad groups, using different keyword match types, writing compelling ads, and leveraging ad extensions. It also emphasizes the importance of conversion tracking to measure key metrics like cost per lead and ROI. The document recommends budgeting at least $2,500 per month and obtaining costs per lead between $150-300.
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
The document discusses 5 essential key performance indicators (KPIs) for pay-per-click (PPC) advertising campaigns. The 5 KPIs are clicks and click-through rate (CTR), quality score, cost-per-click (CPC), conversion rate, and average ad position determined by ad rank. Tracking these KPIs can help measure campaign performance from the start and determine which ads and keywords are most successful. The KPIs also provide useful metrics to optimize campaigns over time by informing bidding and budget decisions.
Pay per click (PPC) is an internet advertising program where advertisers only pay for qualifying clicks from search engines. The PPC process involves planning, research, implementation, execution, and tracking results. Some benefits of PPC include instant results, the ability to change advertisements anytime, editing and budget setting, changing bid amounts, and unlimited keywords.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
To gain an edge over your competitors, conducting paid search competitor analysis is essential. Explore how to perform paid search competitor research with the help of PPC competitor analysis tools.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Pay Per Click (PPC) advertising allows advertisers to display ads on search engines and websites so that the advertiser only pays when a user clicks on their ad. The document discusses setting up PPC campaigns on Google AdWords, including choosing keywords, writing ads, bidding, and tracking conversions. It provides tips on optimizing campaigns such as focusing keywords, testing ads, and reviewing reports to improve performance.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
This document discusses search engine optimization (SEO) strategies beyond just using META tags. It begins by outlining the objectives and defining key SEO terms. It then discusses the rise of search engines and establishes important SEO ranking factors. Various SEO techniques are covered, including keyword research, links, titles, descriptions, and Google PageRank. Paid search options like pay-per-click are also summarized. The document emphasizes the importance of organic search results and link building for SEO success.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
The document discusses Google AdWords, an online advertising platform. It provides an overview of AdWords, how it works, and fundamentals for using it effectively. The workshop agenda includes an overview of AdWords, examples of how it can be used in practice, advanced concepts, and a hands-on portion. Key topics covered are the major online ad networks, how search ads and display ads work on AdWords, benefits of using AdWords, and fundamentals like keyword targeting, budgets and bidding, and monitoring ad performance.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
This document provides details on a search engine optimization proposal from Saree Marketing Services Pvt. Ltd. The proposal outlines a 7-step SEO process including setting objectives, analyzing the site and keywords, optimizing on-page and off-page elements, and continuous measurement. It also discusses additional services like pay-per-click advertising and how the company's experience and dedicated team can help optimize a client's website and online presence.
The document discusses pay-per-click (PPC) advertising. It notes that PPC is both simple in concept but complex in practice, and can be an effective advertising method. PPC allows advertisers to display ads in search engines when users search for related terms. Advertisers bid against each other to determine ad placement, with higher bids resulting in higher ad placement. PPC provides trackable results and leads to qualified potential customers.
The document provides an overview of internet marketing and pay per click advertising. It summarizes the basics of Google AdWords, Google Analytics, LinkedIn Ads, and Facebook Ads. Key details include how to set up campaigns on each platform, target relevant audiences, and analyze results. The Whole Brain Group offers services including pay per click management and social media engagement to help companies develop effective digital marketing strategies.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
This document provides an overview of how to maximize lead flow through Google Ads for waterproofing and foundation repair businesses. It discusses setting up effective Google Ads campaigns, including breaking campaigns into targeted ad groups, using different keyword match types, writing compelling ads, and leveraging ad extensions. It also emphasizes the importance of conversion tracking to measure key metrics like cost per lead and ROI. The document recommends budgeting at least $2,500 per month and obtaining costs per lead between $150-300.
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
The document discusses 5 essential key performance indicators (KPIs) for pay-per-click (PPC) advertising campaigns. The 5 KPIs are clicks and click-through rate (CTR), quality score, cost-per-click (CPC), conversion rate, and average ad position determined by ad rank. Tracking these KPIs can help measure campaign performance from the start and determine which ads and keywords are most successful. The KPIs also provide useful metrics to optimize campaigns over time by informing bidding and budget decisions.
Pay per click (PPC) is an internet advertising program where advertisers only pay for qualifying clicks from search engines. The PPC process involves planning, research, implementation, execution, and tracking results. Some benefits of PPC include instant results, the ability to change advertisements anytime, editing and budget setting, changing bid amounts, and unlimited keywords.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
To gain an edge over your competitors, conducting paid search competitor analysis is essential. Explore how to perform paid search competitor research with the help of PPC competitor analysis tools.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
Google analytics and google data studioBrian Pichman
This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.
Where do I start as an entrepreneur and with a new business. This slide deck talks about getting started on the web and how to begin the process of marketing your business and/idea. Let's help get you focused and onto the first big task.
Hub spot's ultimate guide to hiring an inbound marketing agencyTuristicae
The document provides guidance on selecting an effective inbound marketing agency. It outlines 11 key habits that highly effective inbound agencies possess:
1. They offer the core inbound marketing services of traffic generation, lead generation, lead nurturing, and analytics.
2. They present a clearly defined delivery process tailored to the client's goals and challenges.
3. Their sales process focuses on understanding the client's specific goals and challenges.
4. They maintain a website that is optimized for inbound marketing and can serve as an example of their own work.
Marketing for Startups - Incubadora SinergiaRiley Maguire
This is the talk we give to new batches to establish basic principles and a framework for marketing. It helps analyze what assets a startup has to share, how channels are a function of their business model, and basics about acquisition costs and AARRR funnels. We end looking at landing pages, as a basic marketing tool that can put this all together.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
Stop Wasting Money on SEM: Know Your Customer to Know your Userbkpsonic
1) The document emphasizes focusing marketing efforts on understanding customers rather than solely focusing on search engine rankings or advertising spending.
2) It recommends using customer personas to understand customer intent in order to design marketing campaigns that directly address why customers would want a product or service.
3) The key is determining the goals and intent of target customers to craft an effective and cost-efficient search engine marketing campaign.
Digital marketing uses various online channels like websites, social media, search engines, and mobile apps to reach consumers. It requires new approaches compared to traditional marketing. The nature of digital marketing is dynamic and constantly changing as the online environment evolves. Its scope is vast, similar to the scale of the internet itself. Common types of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content marketing. Careers in digital marketing involve roles like digital marketing manager, SEO specialist, social media manager, and content marketing specialist.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
The document provides information on various aspects of digital marketing. It defines digital marketing as promoting or creating brand awareness using the internet. It discusses the importance of establishing key performance indicators and objectives for a digital marketing strategy such as reaching the right audience and return on investment. It also describes several common digital marketing tactics including search engine optimization, pay-per-click advertising, social media marketing, email marketing and their benefits and challenges.
The document outlines an effective 4-phase strategy for internet marketing: 1) Research competitors and target markets, 2) Analyze strengths/weaknesses, 3) Develop tailored strategies prioritizing affordable tactics like SEO, PPC, email, and outsourcing others, 4) Monitor performance to discover high-converting tactics through A/B testing. The key is understanding customer needs and how you can offer unique value before creating a plan that leverages one's own strengths and resources to breakthrough online.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). It allows marketers to be more efficient at their jobs and minimize wasted Web marketing dollars.
Stop Wasting Money on SEM: Know Your Customer to Know your Usersheila_musonza
While spending money on pay-per-click advertising and search engine optimization is important, the most important factor for a successful marketing campaign is understanding your target customers and their needs and intentions. A campaign should be designed around customer personas and intent rather than keywords or rankings. Determining who your customers are and why they would want your product or service allows you to craft messaging, landing pages, and campaigns that effectively meet their needs.
Are You Testing A Network Marketing System?rdchidester1
1. Most people who join network marketing opportunities quit within 3 months, often worse off than when they started due to a lack of using an effective marketing system.
2. Many confuse tools with systems - tools are only effective when used as part of a comprehensive integrated system of processes designed to achieve measurable results.
3. An example online marketing system walks through identifying target markets, researching keywords, writing and submitting articles, and using other tools and steps together as a complete process to drive targeted traffic to a website and prospect leads.
This document provides an overview of digital marketing training topics including setting goals and objectives, keywords, content creation, website optimization, social media best practices, and analytics. The key points are:
1. The training covers defining business goals, identifying target customers, creating online content through keyword research and competitive analysis, optimizing websites and forms, and measuring performance.
2. Content is described as the fundamental information used to inform users, and an effective content strategy involves keyword research, inventory of existing content, and regular promotion creation.
3. When directing customers, websites need a clear call to action and should be mobile friendly, while social media links and forms can help collect leads and measure engagement.
Social media marketing training blackthornsauravstudio45
This document provides an overview of digital marketing training topics including setting goals, using keywords and content, directing customers, measuring results, and using various social media platforms. The training covers defining business goals, conducting keyword research and competitive analysis to create effective content. It discusses optimizing websites and forms, and thank you pages. Metrics for websites, social media and more are presented. Finally, the training reviews establishing marketing objectives and tactics, and delves into specific platforms like Facebook, LinkedIn, Twitter, YouTube and Snapchat.
Similar to How To Launch A Profitable PPC Advertising Campaign For Your Business (20)
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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How To Launch A Profitable PPC Advertising Campaign For Your Business
1. How To Launch A Profitable PPC Advertising
Campaign For Your Business
Shawn Livengood
2.
3. Introduction
This presentation will cover:
An overview of Pay Per Click (PPC) advertising
Information flow, and why it matters
How to set up a PPC account efficiently and effectively
using the TRE method
Q&A
4. About Me
Shawn Livengood
Has managed PPC accounts for
clients in various industries since
2008
Currently Senior Marketing
Associate – PPC for uShip.com
MSIS 2011 at UT-Austin,
concentrating in Information
Architecture
Owns and writes the blog
www.ppcwithoutpity.com
5. PPC In A Nutshell
sponsored ads on search engine results
you select keywords relevant to your product, and when a searcher
types in one of those keywords, your ad appears in sponsored links
…or on the Display Network, your ads show up on websites you
specify, or on websites Google determines is relevant to your
keyword list
two major players include Google (Google search results +
AdSense sites) and Microsoft (Yahoo search results + Bing search
results)
You set keyword bids, indicating how much you are willing to pay
for a click. Ads are ranked via an auction system (higher bid = higher
position), plus quality/relevance factors to prevent spammers from
dominating search results.
6. Information Flow In PPC
Think about the user experience as they use a search
engine and find your site through PPC:
Landing Page
The landing page is the first
page your user sees when they
visit your site through a PPC
ad. Make sure that it tells them
where they are, what you can
offer, and how you can solve
the information need they were
searching for.
Act Now!
7. Information Flow In PPC
Why does information flow
matter? Remember, searchers
are on the hunt for a specific
piece of information. If they
lose the “scent” at any step of
the process and think they
won’t get what they’re looking
for, they might drop out of the
process and look elsewhere.
This could cost you a valuable
customer.
Image Source: Claudia Krebs http://commons.wikimedia.org/wiki/Image:Bloodhound_duke_1.jpg
8. PPC Account Setup: The TRE Method
Proper PPC account setup occurs in three stages. You
can remember these stages by using the acronym TRE:
- Tracking
- Research
- Execution
9. Stage 1: Tracking
Before you start on anything else, make sure you have
the means to track your traffic and success metrics. If
you have no way to keep track of the traffic and
leads/sales that your PPC account is generating, then
you will have no idea whether it’s working or not.
At the most basic level, this means you need to install
conversion tracking on your website.
Conversion – any event that a user performs that you
count as a success for your organization (sale, lead form
completion, newsletter signup, etc.)
10. Stage 1: Tracking
Conversion tracking – a short code snippet that sends information to
your PPC account when a user clicks on an ad and then reaches a
“goal” page (i.e. the “thank you” page after they have made a
purchase).
Available in both Google and Microsoft PPC accounts, and looks
something like this:
<!-- Google Code for Sample Conversion Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1038699242;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "Mr5GCLT-9wEQ6pWl7wM";
var google_conversion_value = 0;
/* ]]> */
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src="http://www.googleadservices.com/pagead/conversion/1038699242/?label=Mr5GCLT-
9wEQ6pWl7wM&guid=ON&script=0"/>
</div>
</noscript>
11. Stage 1: Tracking
Don’t be intimidated if you’re not familiar with coding –
installing conversion tracking is easier than you think.
Many content management systems (CMS) have
conversion panels where you can just copy and paste the
code in.
If you have to do it the hard way and install it manually,
just copy and paste the code anywhere between the
<body> and </body> tags in your HTML page.
12. Stage 1: Tracking
Web analytics are essential if you want to
track the traffic to your website. These tools
also work via a code snippet, but you need
to put them on every page of your site that
you want to track. After installation, you will
be able to track which pages your users
visit, where they came from before reaching
your site, how long they stayed, and other
factors like their web browser, OS, and
screen resolution.
Google Analytics is a popular free tool for
this, and is very flexible. Popular paid tools
include Omniture and Crazy Egg.
13. Stage 2: Research
You’ve got your tracking set up
– that’s a good start. But before
you begin building your account,
you need to do your homework.
The research phase consists of
two components:
1. Keyword Research
2. Competitive Analysis
14. Stage 2: Research
Keyword Research
DO:
- Find keywords relevant to what you are offering
- Use keywords that indicate an intent to purchase
(“widget installation quotes” > “how to install a widget”)
- Seek out industry-specific phrases and slang
DON’T
- Use overly-broad, vague keywords just to get traffic
- Use keywords that are not at all relevant to your
business (if you have to think about whether it’s relevant,
it’s not)
15. Stage 2: Research
Free Keyword Research Tools
Google Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal
Wordstream Keyword Tool:
http://www.wordstream.com/keywords
Competitor/industry websites
Imagination!
16. Stage 2: Research
Competitive Analysis
1. How much are your competitors spending on PPC,
and what keywords are they bidding on? Tool:
www.spyfu.com
2. What are your competitors offering in their text ads?
Tool: Google/Bing Search
3. What do your competitor’s landing pages look like,
and what do they offer there? Is there consistency
between what they offer in their ad and what they offer
on their landing page? Tool: Click some ads!
17. Stage 3: Execution
You have your tracking set up and
you’ve done your research. Now
let’s start building your account!
18. Stage 3: Execution
PPC Execution Toolbox
Google AdWords Editor
http://www.google.com/intl/en/adwordseditor/
MSN AdCenter Desktop
http://advertising.microsoft.com/support-center/adcenter-
downloads/adcenter-desktop
Microsoft Excel
(or http://www.openoffice.org/ if you’re broke)
20. Stage 3: Execution
Keyword Tips:
- Segment your keywords into groups based on
relevance.
- Match types: broad = more traffic, worse ROI, exact =
less traffic, better ROI, phrase = happy medium
- Use CPC estimates from the Google Keyword Tool for
your initial keyword bids
Ad Tips:
- Only use 2-3 ads per group, test them against each
other, and rotate out underperforming ads
- Display URLs only have to match your domain. You can
use made-up display URLs like
www.YourSite.com/SpecialOffer
21. A Few More Basic Tips…
Always have separate campaigns for Search-targeted
and content/display-targeted ads
Try to keep the number of keywords per ad group
somewhere between 4 and 25
Don’t target the top position. Bidding is highly
competitive for the top spot, so you could end up
spending a lot of money with little to show for it. Ad
positions 3-5 generally provide the best ROI.
Checking up on your account multiple times a day will
drive you crazy. Think of it like the stock market – take a
long-term strategy. Wait for keywords/ads/campaigns to
gather a significant amount of data, then take action.
22. Additional Resources
AdWords Online Classroom
http://www.google.com/adwords/onlineclassroom
Microsoft AdCenter Training
http://advertising.microsoft.com/support-center/training-
accreditation/adcenter-training
PPC Without Pity
http://www.ppcwithoutpity.com
23. Q&A
If you want to recap, a copy of this presentation will be
available on PPC Without Pity tomorrow.
http://www.ppcwithoutpity.com