Content marketing involves creating and sharing relevant content to attract and engage customers and build credibility. It positions a brand as an expert to ultimately motivate behavior change. Content marketing provides quality leads at half the cost of traditional marketing and engages more prospects to convert more sales. A successful content marketing plan maps content to the customer journey, segments content by persona, ensures quality and quantity of data capture, optimizes social media, establishes an ecosystem, and is measurable.

1. Content Marketing
For your business customers

2. “ How a brand creates, delivers, and governs
original or curated content to attract and
retain customers, positioning the brand as
a credible expert and, ultimately
”
motivating a change in behaviour.
– Joe Pulizzi
There are a number of definitions to find today which explain what is
Content Marketing. However the way we deliver Content Marketing is
best defined by the above.
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3. Why?
 Huge Traction
 Establishes credibility and thought leadership
 Provides quality leads far easier and half the cost
 Competitive advantage
 As old methods pass out it’s the new tool in town
 Engage with more of your prospects & convert more sales
 Can cost less than an outbound lead
 Conversion rate of inbound marketing leads = x3
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4. Content is King
70% of the customers buying cycle is
completed before a prospect is ready to
engage with an actual person
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5. B2B Influencers
Uniformity of
Offer No. of
Value of Sale Decision
Makers
Simplicity of
Speed of
Buying
Sales
Process
Role of
Emotion B2B Quantity of
Leads
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6. Organisational goals for CM
Lead Mgt
Sales
Thought Leadership
Website Traffic
Customer Recruitment
Lead Generation
Customer Retention Loyalty
Brand Awareness
0% 10% 20% 30% 40% 50% 60% 70% 80%
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7. Strategic & Long People &
Term Resources
Content Mapped to Segmented by
Prospect Journey
Marketing Plan
Persona Type
•
The 10 vital ingredients that you
would need to have a successful Quality & Data Capture as
content marketing plan Quantity Priority
Social Media Capitalise on
Optimisation Influencer Effect
Ecosystem
Measurable
Established
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8. If you would like to know how to
implement this plan for your
business get in touch with us!
Email: fiona@metistr.com
Phone: +44 7438708870 | +982 007 7675 Website: www.metisTR.com
LinkedIn: uk.linkedin.com/in/fionaleigh || Facebook: metisTR ||
Twitter: @metis_TR || Blog: metistr.wordpress.com/
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