How to Create Experiences People Love to Convert With
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The document discusses how to create experiences that people love and convert to by understanding buyers on an emotional level. It emphasizes understanding the customer's pain points, goals, concerns and desired feelings. A framework is presented for analyzing current and desired emotional triggers, then aligning website colors, copy, visuals and outcomes to better meet the customer's emotions and goals. Templates are provided to help analyze competitors, the customer journey, and create empowering experiences that achieve both customer and business goals.
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