Vow To Be Chic is a company that rents designer bridesmaid dresses. Corinne Crockett, Head of Marketing, discusses how the company worked with an influencer from The Bachelorette to promote an exclusive dress. They tailored their marketing message to different audiences like the influencer's followers, press, and consumers. The case study shows how being nimble allowed the company to adapt their strategy based on changing dynamics in social media and digital marketing.