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Marketing, promotion and engagement activities

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Guest lecture for UCL LIS students 2016

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Marketing, promotion and engagement activities

  1. 1. Marketing, promotion and engagement activities. Sarah Wolfenden Subject Liaison Librarian Library Academic Services
  2. 2. Brunel University London The north wind doth blow… Studied English Lit, then worked in retail before getting a job as a Learning Centre Assistant Studied for a Masters at UCL part-time, while continuing to work full-time. Worked in FE, FE in HE, and Higher Education.
  3. 3. Brunel University London My work • Teaching (in Dept & Libsmart) • Enquiries • Attending meetings • Relationship building • Managing budgets • Collection management and development
  4. 4. Brunel University London Some things we did; including, the challenges, what worked and what didn’t.
  5. 5. Brunel University London Some things to consider: What are you trying to do? Get feedback? Build relationships? Raise awareness? If apprehensive, consider both the worst and the best thing that could happen. Is there a risk of annoying the students with too many requests? How are you going to get your team involved? They are your ‘customers’ too.
  6. 6. Brunel University London Feedback Feedback
  7. 7. Brunel University London FEEDBACK What: a week long feedback campaign using the #dearlibrary, post- its and Pinterest Why: visible and provides answers to specific questions Did it work: Students were engaged and it served the purpose at the time.
  8. 8. Brunel University London The Library Feedback washing line What: a week long feedback campaign using a washing line, postcards & pegs Why: visible and provides the opportunity to leave unprompted answers. Did it work: Yes - 137 responses which led to blogpost and fixing of a number of issues.
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  10. 10. Brunel University London What: A drop-in focus workshop. This had eight questions on topics such as space, reading preferences etc and answers were collected on post-its. Students given Costa vouchers and cake. Why: Customer Service Excellence Standard assessor, despite liking what we do, has said we need a more formal way of catching feedback Did it work: Yes – 35 responses
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  12. 12. Brunel University London PROMOTION Raising awareness of services available
  13. 13. Brunel University London What: Hiding chocolates round the Library and provide clues via Twitter so students can find them. Why: It highlights the facilities and spaces in the Library and increases engagement with the students as they tweet when they have found it. Did it work: The most costly but most engaging
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  16. 16. Brunel University London Learning Commons Wall
  17. 17. Brunel University London What: Images for students to colour in, near the front of the Library Why: Mindfulness and colouring known to be calming Did it work: Plenty of pictures were coloured in and some were taken away
  18. 18. Brunel University London What: Fruit giveaway as part of Well@Brunel and Exam Week Why: stay healthy during time of stress Did it work: People didn't believe it was free initially and became really excited
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  23. 23. Brunel University London Some other stuff!
  24. 24. Brunel University London Blossoming relationships
  25. 25. Brunel University London What: Working with the various University societies Why: Building a reputation as approachable, flexible and willing to accommodate student needs. Creating advocates. Did it work: Too early to tell at the moment
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  31. 31. Brunel University London Successes: Library treasures Fruit Dear Library Focus groups Using social media to underpin all activities Failures: Story time I love LibSmart
  32. 32. Brunel University London Some tips: • To reduce budget - work with other depts. • Leave students to it - don't try to micromanage • Be open minded • Don't be scared • Create relationships – with your team, other depts and your students. 03 May 2017 32
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  34. 34. Brunel University London Remember Think about what are you trying to do? Get feedback? Build relationships? Raise awareness? Consider both the worst and the best thing that could happen. How are you going to get your team involved? They are your ‘customers’ too. To watch: • Hostmanship Ted Talk https://www.youtube.com/watch?v=VEfUyOpG4b8 • Kid President Pep Talk https://www.youtube.com/watch?v=l-gQLqv9f4o 03 May 2017 34
  35. 35. Brunel University London My contact details Sarah Wolfenden @SarahWolfenden Sarah.Wolfenden@brunel.ac.uk TheWolfendenReport.blogspot.com 03 May 2017 35

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