The Digital Marketer’s Guide to Effective Imagery
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High quality visuals are crucially important tool to help your brand differentiate. The question is, how do you stand out among all the noise? Here are 8 tips to elevate your marketing with visual content. From storytelling to composition and optimisation, see how making some simple changes to your visual strategy can have a positive impact on your success.
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The Digital Marketer’s Guide to Effective Imagery
- 1. The Digital Marketer’s Guide to Effective Imagery
- 2. IN AN INCREASINGLY VISUAL WORLD, IMAGERY MATTERS FACEBOOK POSTS WITH IMAGES OR VIDEO HAVE 80% STRONGER ENGAGEMENT CONTENT WITH RELEVANT IMAGES GETS 94% MORE VIEWS THAN WITHOUT VIEWERS ARE 85% MORE LIKELY TO PURCHASE AFTER WATCHING A PRODUCT VIDEO93% SAY THAT VISUAL IMAGERY IS THE DEFINING FACTOR IN PURCHASING DECISIONS 90% OF INFORMATION TRANSMITTEDTO THE BRAIN IS VISUAL
- 3. 8 tips for choosing powerful brand imagery 86481433 / GETTY IMAGES
- 4. #1 Tell a story
- 6. KEY TAKEAWAY If your imagery meets the emotional needs of your audience and helps them communicate their opinions or beliefs succinctly, it’s more likely that your content will be shared.
- 7. #2 Match your brand values
- 8. KEY TAKEAWAY Your brand values should be present in your visual content, just as they would in written content – this will help you differentiate.
- 10. KEY TAKEAWAY Select images that add weight and value to your message – users will ignore images that are there just for decoration.
- 11. #4 Feature real people, with real emotions
- 12. DUSKO JOVIC / GETTY IMAGES KEY TAKEAWAY Visual content that features real people in all our glorious diversity, that reflects your audience, will hit the sweet spot for emotional connection.
- 13. #5 Let images breathe
- 14. KEY TAKEAWAY Use ‘white space’ tacticallyto help your images gain more traction on social media, as they’re more likely to stand out amongst the ‘noise’.
- 15. #6 Size images appropriately Fabio Sabatini,134706470
- 16. KEY TAKEAWAY Don’t waste all the time you’ve spent looking for the perfect image for it to be wasted by poor sizing - get your dimensions right.
- 17. #7 Use colour strategically
- 18. KEY TAKEAWAY When choosing colours, think how that colour might be perceived by your audience considering the context it’s presented in.
- 19. #8 Test what works for you
- 20. KEY TAKEAWAY What works for you will depend on your audience – test, test, test.
- 21. 1. Tell a story 2. Match your brand values 3. Use meaningful images 4. Feature real people, with real emotions 5. Let images breathe 6. Think about formats 7. Use colour strategically 8. Test what works for you