How to Conquer Your Post-Election Data Chaos with Cicero




                    340 N 12th St, Suite 402
                    Philadelphia, PA 19107
                         215.925.2600
                      info@azavea.com
                   www.azavea.com/cicero
About Us


    Andrew Thompson
    Community Evangelist
    athompson@azavea.com
    215.701.7689




   Maya Gutiérrez
   Product Manager, Elections & Politics
   mgutierrez@azavea.com
   215.701.7684
About Azavea

• Founded in 2000
• 30 people
• Based in Philadelphia
   – Boston office
• Geospatial + web + mobile
   – Software development
   – Spatial analysis services
Research-Driven
   • 10% Research Program
   • Academic Collaboration
B Corporation
   • Pro Bono Program
   • Donate share of profits
   • Projects w/ Social Value
   • Open Source
Clients, Industries and Partners

•   Social and Human Services
•   Arts and Humanities
•   Elections & Politics
•   Land and Water Conservation
•   Public Health
•   Economic Development
•   Public Safety
•   Municipal Services
Agenda

• Brief Cicero Overview
• 5 “Data Chaos” Factors:
  – New Officials-Elect and New Districts
  – Fewer emails, more forms, more social media
  – Matching constituents to legislators for events
  – National, state, and local level changes
  – Make your issue relevant to new audiences
• Questions
An API and batch-geocoding service
                  for
address-based district matching and
 public official contact information
API: Geocoding
Assign latitude/longitude coordinates
to your addresses
API: District Matching
Use address-level geocoding - the most precise
(and easiest!) method of geocoding - for your
district matches
Post-Election Data Chaos Factor #1:
New Officials-Elect and New Districts
We all know who won the election…




Image credits:
Ann Wagner – Wikipedia.org
Barack Obama – WhiteHouse.gov, through Cicero API
Brian Sims – www.legis.state.pa.us
…but do you know where?

          Previous Congressional Districts




                                                    Congressional District 3
            82nd Drive and Cascade Hwy
            Clackamas, OR 97015




 Congressional District 5




                            http://gov.oregonlive.com/Congress/districts/
…but do you know where?

           New Congressional Districts




                                                       Congressional District 3
            82nd Drive and Cascade Hwy
            Clackamas, OR 97015




 Congressional District 5




                            http://gov.oregonlive.com/Congress/districts/
Even if the incumbent won, your
constituents’ representatives have
              changed!
How can Cicero help?
Updated year round by hand
Azavea’s Redistricting Background




http://www.redistrictingthenation.com/whitepaper.aspx
1. New Officials-Elect and New Districts




  Post-Election Data Chaos Factor #2:

    Fewer officials with public emails,
    More officials with contact forms,
     More officials with social media
Example: Robert Brady, PA-1




https://brady.house.gov/contact-me/email-me
Example: Robert Brady, PA-1




https://brady.house.gov/contact-me/email-me
Example: Robert Brady, PA-1




https://brady.house.gov/contact-me/email-me
…meanwhile, social media is gaining
         importance…
Same Example: Robert Brady, PA-1
Effective at the Local Level
How can Cicero help?
We keep track of it all!
Staterep.me
1. New Officials-Elect and New Districts
2. Fewer emails, more forms, more social media




 Post-Election Data Chaos Factor #3:
Matching Constituents with Legislators
   for In-Person Advocacy Events
In-Person Advocacy Works




Image credits:
midcountymemo.com,
www.csba.com,
www.hsvma.org
…but it’s most effective when
constituents are matched to their
             officials!
So how can you avoid this…




Image credits: BaltimoreBrew.com, Gottahaveit.com, Socialistworker.org
…and do it this way instead…




Image credit: www.flickr.com/photos/prettycleverevents/5260913978
…with this?
Cicero Batch-Geocoding
Step 1: Registration before event
Step 2: Send your list to us
Step 3: We’ll match attendees to
             officials!
1. New Officials-Elect and New Districts
2. Fewer emails, more forms, more social media
3. Matching constituents to legislators for events




 Post-Election Data Chaos Factor #4:
We didn’t just elect the President and US
               Congress…
Local, state level officials
They affect you, but are covered far less
Just after an election is the perfect time
 to engage constituents and let them
                  know!

       …How can Cicero help?
Cicero Started from a Local Need




Image credit: neastphilly.com
We’ve Since Expanded
1.   New Officials-Elect and New Districts
2.   Fewer emails, more forms, more social media
3.   Matching constituents to legislators for events
4.   National, State, and Local level changes




     Post-Election Data Chaos Factor #5:
         Making your issue relevant
Whole ton of causes!




Image credits:
sparkaction.org, washingtonpost.com, cbsnews.com,
thinkchangepakistan.wordpress.com, trinaisakson.com
Why pick yours?
How is this part of Data chaos?
People care about where they live!
Neighbors, Local Environment, Schools




                           Image credits: southphillyblocks.org,
                           parade.com, wikipedia.org
And Cicero can help with…
Watersheds, Schools, Police, Census




        Image credits: twitter.com/phillypolice,
        census.gov, studentsinaction.org
Using Spatial Analysis for Advocacy
5 Factors:

1.New Officials-Elect and New Districts
2.Fewer emails, more forms, more social
media
3.Matching constituents to legislators for
events
4.National, State, and Local level changes
5.Making your issue relevant to new
audiences with spatial analysis
Questions?
About Us


    Andrew Thompson
    Community Evangelist
    athompson@azavea.com
    215.701.7689




   Maya Gutiérrez
   Product Manager, Elections & Politics
   mgutierrez@azavea.com
   215.701.7684
How to Conquer Your Post-Election Data Chaos with Cicero




                    340 N 12th St, Suite 402
                    Philadelphia, PA 19107
                         215.925.2600
                      info@azavea.com
                   www.azavea.com/cicero

How to Conquer your Post-Election Data Chaos with the Cicero API

  • 1.
    How to ConquerYour Post-Election Data Chaos with Cicero 340 N 12th St, Suite 402 Philadelphia, PA 19107 215.925.2600 info@azavea.com www.azavea.com/cicero
  • 2.
    About Us Andrew Thompson Community Evangelist athompson@azavea.com 215.701.7689 Maya Gutiérrez Product Manager, Elections & Politics mgutierrez@azavea.com 215.701.7684
  • 3.
    About Azavea • Foundedin 2000 • 30 people • Based in Philadelphia – Boston office • Geospatial + web + mobile – Software development – Spatial analysis services
  • 4.
    Research-Driven • 10% Research Program • Academic Collaboration B Corporation • Pro Bono Program • Donate share of profits • Projects w/ Social Value • Open Source
  • 5.
    Clients, Industries andPartners • Social and Human Services • Arts and Humanities • Elections & Politics • Land and Water Conservation • Public Health • Economic Development • Public Safety • Municipal Services
  • 6.
    Agenda • Brief CiceroOverview • 5 “Data Chaos” Factors: – New Officials-Elect and New Districts – Fewer emails, more forms, more social media – Matching constituents to legislators for events – National, state, and local level changes – Make your issue relevant to new audiences • Questions
  • 7.
    An API andbatch-geocoding service for address-based district matching and public official contact information
  • 9.
    API: Geocoding Assign latitude/longitudecoordinates to your addresses
  • 10.
    API: District Matching Useaddress-level geocoding - the most precise (and easiest!) method of geocoding - for your district matches
  • 11.
    Post-Election Data ChaosFactor #1: New Officials-Elect and New Districts
  • 12.
    We all knowwho won the election… Image credits: Ann Wagner – Wikipedia.org Barack Obama – WhiteHouse.gov, through Cicero API Brian Sims – www.legis.state.pa.us
  • 13.
    …but do youknow where? Previous Congressional Districts Congressional District 3 82nd Drive and Cascade Hwy Clackamas, OR 97015 Congressional District 5 http://gov.oregonlive.com/Congress/districts/
  • 14.
    …but do youknow where? New Congressional Districts Congressional District 3 82nd Drive and Cascade Hwy Clackamas, OR 97015 Congressional District 5 http://gov.oregonlive.com/Congress/districts/
  • 15.
    Even if theincumbent won, your constituents’ representatives have changed!
  • 16.
  • 17.
  • 18.
  • 19.
    1. New Officials-Electand New Districts Post-Election Data Chaos Factor #2: Fewer officials with public emails, More officials with contact forms, More officials with social media
  • 20.
    Example: Robert Brady,PA-1 https://brady.house.gov/contact-me/email-me
  • 21.
    Example: Robert Brady,PA-1 https://brady.house.gov/contact-me/email-me
  • 22.
    Example: Robert Brady,PA-1 https://brady.house.gov/contact-me/email-me
  • 23.
    …meanwhile, social mediais gaining importance…
  • 24.
  • 25.
    Effective at theLocal Level
  • 26.
  • 27.
    We keep trackof it all!
  • 28.
  • 29.
    1. New Officials-Electand New Districts 2. Fewer emails, more forms, more social media Post-Election Data Chaos Factor #3: Matching Constituents with Legislators for In-Person Advocacy Events
  • 30.
    In-Person Advocacy Works Imagecredits: midcountymemo.com, www.csba.com, www.hsvma.org
  • 31.
    …but it’s mosteffective when constituents are matched to their officials!
  • 32.
    So how canyou avoid this… Image credits: BaltimoreBrew.com, Gottahaveit.com, Socialistworker.org
  • 33.
    …and do itthis way instead… Image credit: www.flickr.com/photos/prettycleverevents/5260913978
  • 34.
  • 35.
  • 36.
  • 37.
    Step 2: Sendyour list to us
  • 38.
    Step 3: We’llmatch attendees to officials!
  • 39.
    1. New Officials-Electand New Districts 2. Fewer emails, more forms, more social media 3. Matching constituents to legislators for events Post-Election Data Chaos Factor #4: We didn’t just elect the President and US Congress…
  • 40.
  • 41.
    They affect you,but are covered far less
  • 42.
    Just after anelection is the perfect time to engage constituents and let them know! …How can Cicero help?
  • 43.
    Cicero Started froma Local Need Image credit: neastphilly.com
  • 44.
  • 45.
    1. New Officials-Elect and New Districts 2. Fewer emails, more forms, more social media 3. Matching constituents to legislators for events 4. National, State, and Local level changes Post-Election Data Chaos Factor #5: Making your issue relevant
  • 46.
    Whole ton ofcauses! Image credits: sparkaction.org, washingtonpost.com, cbsnews.com, thinkchangepakistan.wordpress.com, trinaisakson.com
  • 47.
  • 48.
    How is thispart of Data chaos?
  • 49.
    People care aboutwhere they live!
  • 50.
    Neighbors, Local Environment,Schools Image credits: southphillyblocks.org, parade.com, wikipedia.org
  • 51.
    And Cicero canhelp with…
  • 52.
    Watersheds, Schools, Police,Census Image credits: twitter.com/phillypolice, census.gov, studentsinaction.org
  • 53.
  • 54.
    5 Factors: 1.New Officials-Electand New Districts 2.Fewer emails, more forms, more social media 3.Matching constituents to legislators for events 4.National, State, and Local level changes 5.Making your issue relevant to new audiences with spatial analysis
  • 55.
  • 56.
    About Us Andrew Thompson Community Evangelist athompson@azavea.com 215.701.7689 Maya Gutiérrez Product Manager, Elections & Politics mgutierrez@azavea.com 215.701.7684
  • 57.
    How to ConquerYour Post-Election Data Chaos with Cicero 340 N 12th St, Suite 402 Philadelphia, PA 19107 215.925.2600 info@azavea.com www.azavea.com/cicero

Editor's Notes

  • #5 How many people know what a B Corp is? B Corporations are a new type of corporation. The “B” stands for “Benefit” corporation. We are essentially a for-profit, commercial firm that operates with a nonprofit-style mission. Our corporate by-laws state that we operate for our stakeholders, rather than our shareholders, and our stakeholders include employees, the communities we work in as well as the owners of the business.