November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

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In this webinar based on our 2014 Partners in Community Forestry conference presentation, Andrew Thompson (OpenTreeMap), Erica Smith Fichman (TreePhilly), and Lee Mueller (Friends of Grand Rapids Parks) talked about three outreach events our organizations have done in urban forestry, and discussed tips and tricks your urban forestry group can use with your events and marketing to expand to new audiences. This webinar covered: - A general framework for organizing events and campaigns geared toward exciting audiences and communities with little experience with urban forestry - Pointers, tips, caveats, and potential downfalls to keep in mind to organize a successful event - "Lessons learned" from three specific case studies organized by a government, nonprofit, and commercial company

Environment

“Hackers, Beer Geeks, and Arborly
Love: Reaching Out to Unexpected
Audiences”

Andrew Thompson
Community Evangelist
Azavea
athompson@azavea.com
215-701-7689
Lee Mueller
Program Director, Urban Forest Project
Friends of Grand Rapids Parks
lee.mueller@friendsofgrparks.org
616 389 4687
Erica Smith Fichman
TreePhilly Program Manager
Philadelphia Parks & Recreation
erica.smith@phila.gov
(215) 683 0217

Webinar Agenda
• OpenTreeMap Overview
• Organization and Event Introductions
• Azavea and EcoCamp
• Friends of Grand Rapids Parks and
Brewer’s Grove
• TreePhilly and The City of Arborly Love
Campaign
• Lessons Learned
• Summary, Wrap-Up, and Q&A

OpenTreeMap Key Features
• Map and explore tree and green
infrastructure data
• Add and edit trees online
• Track stewardship activities
• Add photos and leave comments
• View eco benefits automatically
calculated using i-Tree Streets
• Mobile apps for iPhone and Android
devices
• Export data as csv
• Customize data fields and other
options

How do I get OpenTreeMap?
Monthly Subscription
• Free trial and various
subscription levels
available on
opentreemap.org
• Updated every month
• No hosting, licensing, or
maintenance fees
• Set up your tree map in
minutes
Open Source
• Code available at
github.com/opentreemap
• Hosting costs not included
• Requires software
development experience
• Can contribute to the code
base

• We make
• We are a that ’s technology & GIS
• We are a that ’s urban forestry
green infrastructure
the environment

BREWER’S GROVE PROJECT
www.brewersgrove.com

• Philadelphia Parks & Recreation
• Goal: Increase tree canopy to 30% in all
neighborhoods in Philadelphia
• Yard Tree Giveaways: 11,500 trees since 2011

LESSONS LEARNED
• Keep it simple
• Connect with your audience
• Be professional and Share Your Knowledge
• Be flexible
• Have fun
• Choose the right partners

Summary: Lessons Learned
• Keep it simple
• Connect with your audience
• Be professional and Share Your Knowledge
• Be flexible
• Have fun
• Choose the right partners

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November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

1. “Hackers, Beer Geeks, and Arborly Love: Reaching Out to Unexpected Audiences”

2. Andrew Thompson Community Evangelist Azavea athompson@azavea.com 215-701-7689 Lee Mueller Program Director, Urban Forest Project Friends of Grand Rapids Parks lee.mueller@friendsofgrparks.org 616 389 4687 Erica Smith Fichman TreePhilly Program Manager Philadelphia Parks & Recreation erica.smith@phila.gov (215) 683 0217

3. Webinar Agenda • OpenTreeMap Overview • Organization and Event Introductions • Azavea and EcoCamp • Friends of Grand Rapids Parks and Brewer’s Grove • TreePhilly and The City of Arborly Love Campaign • Lessons Learned • Summary, Wrap-Up, and Q&A

4. What is OpenTreeMap?

5. OpenTreeMap Key Features • Map and explore tree and green infrastructure data • Add and edit trees online • Track stewardship activities • Add photos and leave comments • View eco benefits automatically calculated using i-Tree Streets • Mobile apps for iPhone and Android devices • Export data as csv • Customize data fields and other options

6. How do I get OpenTreeMap? Monthly Subscription • Free trial and various subscription levels available on opentreemap.org • Updated every month • No hosting, licensing, or maintenance fees • Set up your tree map in minutes Open Source • Code available at github.com/opentreemap • Hosting costs not included • Requires software development experience • Can contribute to the code base

7. OpenTreeMap Partners

8. Webinar Agenda • OpenTreeMap Overview • Organization and Event Introductions • Azavea and EcoCamp • Friends of Grand Rapids Parks and Brewer’s Grove • TreePhilly and The City of Arborly Love Campaign • Lessons Learned • Summary, Wrap-Up, and Q&A

9. • We make • We are a that ’s technology & GIS • We are a that ’s urban forestry green infrastructure the environment

10.

11. FRIENDS OF GRAND RAPIDS PARKS

12. BREWER’S GROVE PROJECT www.brewersgrove.com

13. • Philadelphia Parks & Recreation • Goal: Increase tree canopy to 30% in all neighborhoods in Philadelphia • Yard Tree Giveaways: 11,500 trees since 2011

14.

15. LESSONS LEARNED • Keep it simple • Connect with your audience • Be professional and Share Your Knowledge • Be flexible • Have fun • Choose the right partners

16. KEEP IT SIMPLE

17. KEEP IT SIMPLE

18. CONNECT WITH YOUR AUDIENCE

19. CONNECT WITH YOUR AUDIENCE

20. BE PROFESSIONAL

21. ...AND SHARE YOUR KNOWLEDGE

22. BE FLEXIBLE

23. BE FLEXIBLE

24. HAVE FUN

25. HAVE FUN

26. CHOOSE THE RIGHT PARTNERS

27. CHOOSE THE RIGHT PARTNERS

28. Summary: Lessons Learned • Keep it simple • Connect with your audience • Be professional and Share Your Knowledge • Be flexible • Have fun • Choose the right partners

29. Questions?

30. Andrew Thompson Community Evangelist Azavea athompson@azavea.com 215-701-7689 Lee Mueller Program Director, Urban Forest Project Friends of Grand Rapids Parks lee.mueller@friendsofgrparks.org 616 389 4687 Erica Smith Fichman TreePhilly Program Manager Philadelphia Parks & Recreation erica.smith@phila.gov (215) 683 0217

November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

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