Discover a step-by-step guide to choosing the right colours for your brand and their meaning via colour psychology. If you're a colour lover, you'll love this! Colours are a major part of your Brand Identity and play a role in your Brand Recognition. Just look at the Coca-Cola Company with their internationally recognised red brand, or Barbie and their signature pink. Using the psychology of colour with your marketing skills will work to your advantage when reaching for your business goals.