SlideShare a Scribd company logo
Becky Flint
About your host: Becky Flint
Founder and CEO of dragonboat - responsive portfolio management
Previously
● VP of Product Programs at Feedzai
● VP Strategic Planning and Programs at Bigcommerce
● Director of Product Programs at Shutterfly / Tinyprints
● Head of Product Programs for PayPal Credit and Payments
Connecting Goals And Execution
Business
Goals & Ideas
Business Metric Driven
PRIORITIZED
IDEAS
Engineering
Velocity & Burndown
Release Driven
SPRINT
1
SPRINT
3
SPRINT
2
dragonboat.io
Agenda
1. Responsive Product Planning with Agile teams
2. Prioritize a multi-dimensional portfolio
dragonboat.io
Groom your
backlog
dragonboat.io
They say…
Visualize
Roadmaps
dragonboat.io
They ask ...
But the list is endless…
Objectives
Strategies
Team
Executive
Ideas → Epics
Tasks
Strategies
Ideas
Quarters
Months
Weeks
Director/
Manager
1
2
Responsive Strategy & Agile Execution
dragonboat.io
Product and Portfolio Planning
1. Bottoms up
a. Too much to sift through
b. Limited to what’s possible
c. Opposite of normal business workflow
2. Top down
a. Start with desired outcome/ OKRs
b. Debate and align on strategies
c. Add (existing and new) ideas into these buckets
dragonboat.io
1. What are we trying to achieve?
2. How will we achieve them?
Roadmapping should be a
top down process
dragonboat.io
Create the right sized Objectives (1/3)
● If your Objectives look like - “build the best team”, “create product customers
love”, it’s too broad and can only be a north star, not an easily measuable goal.
● Similar to agile teams breaking down stories to less than ½ sprint, Responsive
organizations break down goals to quarterly or so chunk to allow iterative
build/ measure / learn
dragonboat.io
Invest time on aligning strategies (2/3)
● There are many ways to achieve a goal, e.g. “grow new
customers” or “retain existing customers”
dragonboat.io
● Debate and align on the
approach across teams is the
1st step towards enabling
everyone rowing in the same
direction.
Allocate towards multiple goals (3/3)
● Every organizations have multiple goals at the same time. Most teams will
have multple goals as well.
● Deciding on how much resources to allocate towards each goals enable
downstream teams to succeed with the resources they need.
● Not allocating at the top creates chaos when competing goals hit teams
dragonboat.io
Prioritize for Strategic Factors
OKR
Theme
Quarter
Agenda
1. Responsive Product Planning with Agile teams
2. Prioritize a multi-dimensional portfolio
dragonboat.io
Customer
wants it
We can
build it
Good for
business
Your Multi-dimensional Portfolio
The
Perfect
Product
dragonboat.io
A Closer Look at Competing Priorities & Demands
Your Roadmap Is A portfolio of many things
Competing Segments
Existing or New
SMB or Enterprise
US or International
Partners
Developers
Competing Goals
Retention
Acquisition
Conversion
Upsell
Referral
Competing Stakeholders
Customers and CS
Competitors and Marketing
Prospects and Sales
Board and Finance
Infra and Engineering
Other PM’s….
dragonboat.io
Portfolio performance
Rely on
smart allocation +
prioritization in category
dragonboat.io
Plan your big rocks first
● Big rocks - metric moving products
● Pebbles - enhancements and improvements
● Sand - unplanned small tasks, bugs
Consider dependencies and sequences
When assemble your Agile roadmap
dragonboat.io
Additional Resources
● responsivePPM.org
● David Sack’s “The Cadence: How to Operate a SaaS Startup”
● Use your dragonboat (app.dragonboat.io) now
Feedback - becky@dragonboat.io
dragonboat.io
Portfolio Collaboration to Accelerate Product Value
info@dragonboat.io
Appendix
dragonboat for Responsive Portfolio
Strategic Cycle
Objectives, Themes,
Estimates, Ideas
Execution Cycle
Sprints, Tasks
Product
Outcomes
Market
Inputs
Struggle between Alignment and Agility
23Image: Spotify 2014 /Henrik Kniberg
Agile madnessOKR misalignment
Initiatives EPICs Tasks
Building your product house
Rocks, Pebbles and Sand

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How to build outcome driven product - Connecting OKRs with Agile teams

  • 2. About your host: Becky Flint Founder and CEO of dragonboat - responsive portfolio management Previously ● VP of Product Programs at Feedzai ● VP Strategic Planning and Programs at Bigcommerce ● Director of Product Programs at Shutterfly / Tinyprints ● Head of Product Programs for PayPal Credit and Payments
  • 3. Connecting Goals And Execution Business Goals & Ideas Business Metric Driven PRIORITIZED IDEAS Engineering Velocity & Burndown Release Driven SPRINT 1 SPRINT 3 SPRINT 2 dragonboat.io
  • 4. Agenda 1. Responsive Product Planning with Agile teams 2. Prioritize a multi-dimensional portfolio dragonboat.io
  • 8. Product and Portfolio Planning 1. Bottoms up a. Too much to sift through b. Limited to what’s possible c. Opposite of normal business workflow 2. Top down a. Start with desired outcome/ OKRs b. Debate and align on strategies c. Add (existing and new) ideas into these buckets dragonboat.io
  • 9. 1. What are we trying to achieve? 2. How will we achieve them? Roadmapping should be a top down process dragonboat.io
  • 10. Create the right sized Objectives (1/3) ● If your Objectives look like - “build the best team”, “create product customers love”, it’s too broad and can only be a north star, not an easily measuable goal. ● Similar to agile teams breaking down stories to less than ½ sprint, Responsive organizations break down goals to quarterly or so chunk to allow iterative build/ measure / learn dragonboat.io
  • 11. Invest time on aligning strategies (2/3) ● There are many ways to achieve a goal, e.g. “grow new customers” or “retain existing customers” dragonboat.io ● Debate and align on the approach across teams is the 1st step towards enabling everyone rowing in the same direction.
  • 12. Allocate towards multiple goals (3/3) ● Every organizations have multiple goals at the same time. Most teams will have multple goals as well. ● Deciding on how much resources to allocate towards each goals enable downstream teams to succeed with the resources they need. ● Not allocating at the top creates chaos when competing goals hit teams dragonboat.io
  • 13. Prioritize for Strategic Factors OKR Theme Quarter
  • 14. Agenda 1. Responsive Product Planning with Agile teams 2. Prioritize a multi-dimensional portfolio dragonboat.io
  • 15. Customer wants it We can build it Good for business Your Multi-dimensional Portfolio The Perfect Product dragonboat.io
  • 16. A Closer Look at Competing Priorities & Demands Your Roadmap Is A portfolio of many things Competing Segments Existing or New SMB or Enterprise US or International Partners Developers Competing Goals Retention Acquisition Conversion Upsell Referral Competing Stakeholders Customers and CS Competitors and Marketing Prospects and Sales Board and Finance Infra and Engineering Other PM’s…. dragonboat.io
  • 17. Portfolio performance Rely on smart allocation + prioritization in category dragonboat.io
  • 18. Plan your big rocks first ● Big rocks - metric moving products ● Pebbles - enhancements and improvements ● Sand - unplanned small tasks, bugs Consider dependencies and sequences When assemble your Agile roadmap dragonboat.io
  • 19. Additional Resources ● responsivePPM.org ● David Sack’s “The Cadence: How to Operate a SaaS Startup” ● Use your dragonboat (app.dragonboat.io) now Feedback - becky@dragonboat.io dragonboat.io
  • 20. Portfolio Collaboration to Accelerate Product Value info@dragonboat.io
  • 22. dragonboat for Responsive Portfolio Strategic Cycle Objectives, Themes, Estimates, Ideas Execution Cycle Sprints, Tasks Product Outcomes Market Inputs
  • 23. Struggle between Alignment and Agility 23Image: Spotify 2014 /Henrik Kniberg Agile madnessOKR misalignment
  • 24. Initiatives EPICs Tasks Building your product house Rocks, Pebbles and Sand