How to Build Amazing Products by PayPal Director of Product

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Product excellence is mastery of the art of Product Management. In this talk, Prashanthi talked about some of the tips and tricks on standing out as a stellar Product Manager building successful products. She discussed how to build amazing products, how to leverage the art of human centered design and innovation best practices, and how to tell a story about your products to get buy in.

Technology

How to Build Amazing Products by PayPal
Director of Product
www.productschool.com

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Prashanthi
Ravanavarapu
TONIGHT’S SPEAKERS

Jobs Outcomes
• task
• stable
• global
• customer value
• process steps
• HOW to accomplish the job
• measure of success
• criterion to select products
• “minimize” or “increase” time,
cost, frequency, amount
• KPI’s
18
WHAT & WHY

19
Kawasaki invented the jet ski and dominated the new market
Yamaha and Sea-Do focused on outcom
1) minimize learning curve
2) increase stability
3) increase ride duration before fatigue and
4) increase fun
When they asked customers how to improve it, they consistently heard, “pa
Yamaha quickly gained market share and leadership
position!
DON’T GIVE PEOPLE WHAT THEY WANT

20
“The line is too slow”
“It takes too long to get my
car"
IMPLYING SOLUTIONS IS RISKY

21
Memorial is eroding at high rate
Being washed daily
Lots of pigeon droppings
Large population of spiders on roof
Bug infestation on roof
Floodlights come on just before dusk
• relocate? dome cover? seal?
• wash less? less abrasive detergent?
• installed spikes, treated trees
• eradicated current population
• cleaned up infestation
• adjust timer to turn lights on after dusk
LOOK BENEATH THE SYMPTOMS

Generate a diversity of
solutions without
judgment or constraint
Deliberately select
concepts to move
forward
Test and gain valuable
feedback on solution
concepts

Iterate.. Iterate.. Iterate..
1. Let customers experience your prototype on their own
2. Turn their questions back on them
3. Ask what they like/don't like… more importantly, WHY?
4. “What would be good about that?”

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