Do you want Google to present your brand as the definitive authority in your niche? A Google Knowledge Panel is no longer just a vanity metric; it is Google’s stamp of approval. It serves as visual proof that the search engine understands who you are, what you do, and why you are credible. But in the age of AI, it is even more critical: a Knowledge Panel is the foundational data source that powers Generative Engine Optimization (GEO) and AI Assistive Engine Optimization (AIEO). If Google’s Knowledge Graph doesn’t understand you, the new generation of AI engines—like ChatGPT, Perplexity, and Google AI Overviews—cannot confidently recommend you. In this presentation, Jason Barnard (The Brand SERP Guy), CEO of Kalicube, reveals the exact, 3-step engineering process used to trigger thousands of Knowledge Panels for people and companies. He moves beyond the guesswork of traditional SEO to provide a structured blueprint for educating the algorithms. What You Will Learn: The 3-Step Kalicube Process: How to Identify your Entity Home (the single source of truth), Corroborate your facts, and Signpost them to create an Infinite Self-Confirming Loop of trust. Why You Need a Knowledge Panel for AI: Understand how the facts in the Knowledge Graph serve as the "training data" for Large Language Models (LLMs) and generative results. How to "Educate" Google: Shift your strategy from "optimizing content" to "educating the algorithm" to build Algorithmic Confidence and stability. From Search to Suggestion: How securing your Knowledge Panel is the first step in controlling your Digital Brand Echo, ensuring you are recommended across the entire AI ecosystem. Stop leaving your digital reputation to chance. Learn how to take control of your brand’s narrative, trigger your Knowledge Panel, and future-proof your business for the era of AI Search. About Kalicube: Kalicube is a groundbreaking digital brand engineering agency that helps business leaders and companies optimize their entire digital ecosystem. We pioneered the concept of Brand SERP optimization and Knowledge Panel management. Using our proprietary SaaS platform, Kalicube Pro, which analyzes over 9 billion data points, we provide the precise roadmap to make your brand understandable, credible, and deliverable to both humans and machines.

1. Kalicube - Precision Brand Engineering jasonmbarnard
‘s “Mr Knowledge Panel”

2. Kalicube - Precision Brand Engineering jasonmbarnard
How to audit what prospects see when they Google your name or company
Incognito
gs location
changer
browser
extension
or VPN

3. Kalicube - Precision Brand Engineering jasonmbarnard
Check Mobile too
Incognito
gs location
changer
browser
extension
or VPN

4. Kalicube - Precision Brand Engineering jasonmbarnard
And AI Assistive Engines

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Check AI too
DO NOT SIGN IN

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Check multiple
questions
AI branded search
is a due diligence
rabbit hole !

7. Kalicube - Precision Brand Engineering jasonmbarnard
Who can have a
Google Knowledge Panel?

8. Kalicube - Precision Brand Engineering jasonmbarnard
ANYONE
can get a
Knowledge
Panel on Google
+

9. Kalicube - Precision Brand Engineering jasonmbarnard
But just because
it doesn’t show
for a search on
your name

10. Kalicube - Precision Brand Engineering jasonmbarnard
Doesn’t mean it
doesn’t exist.
It MIGHT !
(and we’ll find it)

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And you
need to track
over time
by location

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And companies

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And products

14. Kalicube - Precision Brand Engineering jasonmbarnard
Jason’s step–by–step framework
for building or improving a
Google Knowledge Panel

15. Kalicube - Precision Brand Engineering jasonmbarnard
I’m using a person as an
example, but this works for
companies, products, music
groups… ANY entity

16. Kalicube - Precision Brand Engineering jasonmbarnard
Define where your entity
will live (hint: AboutPage)
The single most important thing : your OWNED Entity Home

17. Kalicube - Precision Brand Engineering jasonmbarnard
And choose your preferred
subtitle, photos and
variants of the name you
have used online

18. Kalicube - Precision Brand Engineering jasonmbarnard
Spend some time establishing
and structuring all the
important facts / claims
AND
How you frame the facts to
your advantage
(claim, frame…)

19. Kalicube - Precision Brand Engineering jasonmbarnard
Write a clear description with
the framed claims
that the AI will understand
(We use Google’s own NLP API
to establish what AI
understands)

20. Kalicube - Precision Brand Engineering jasonmbarnard
Update all corroboration
- profiles and bios etc -
with the new the description,
photos / images and subtitle
(in this case, 67)
AND LINK BACK to your
Entity Home or
website Homepage

21. Kalicube - Precision Brand Engineering jasonmbarnard
Add the description,
subtitle, photos,
important facts, links to
the most important
corroboration
visible on your Entity
Home
(the page can be pretty :)

22. Kalicube - Precision Brand Engineering jasonmbarnard
Create the schema markup and add
that in the <head>
It is AboutPage with mainEntity
that is a Person / Corporation

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AboutPage
mainEntity
Person / Corporation
@id (your unique
identifier)
Name of the page
Name of the entity

24. Kalicube - Precision Brand Engineering jasonmbarnard
Check
on the
schema.org
website

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VERY VERY IMPORTANT:
sameAs - add all the ACCURATE corroboration you updated (& created) to your Schema

26. Kalicube - Precision Brand Engineering jasonmbarnard

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28. Kalicube - Precision Brand Engineering jasonmbarnard
https://solutions.kalicube.com/google-knowledge-panel-instruction-manual

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Bonus !
With a Knowledge Panel,
you are ready for AI

30. Kalicube - Precision Brand Engineering jasonmbarnard
Your
AI résumé
will be
accurate,
clear…

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Your
AI résumé
will be
accurate,
clear…
And do your
BoFu selling
for you

32. Kalicube - Precision Brand Engineering jasonmbarnard
And better still,
you’ll own the
results for your
brand !

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Double Bonus !
A Knowledge Panel
demonstrates that your brand
is algorithmically solid

34. Kalicube - Precision Brand Engineering jasonmbarnard
Luckily, Brand is THE single
most important thing in GEO

35. Kalicube - Precision Brand Engineering jasonmbarnard
Brand is critical

36. Kalicube - Precision Brand Engineering jasonmbarnard
Build your GEO
house with a solid
foundation

37. Kalicube - Precision Brand Engineering jasonmbarnard
Common Issues

38. Kalicube - Precision Brand Engineering jasonmbarnard
● You have to be famous
● You need Wikipedia / Wikidata
● Knowledge Panels are the same in every location
● Company Knowledge Panels are easy to get
● Set it and forget it
● More is better
● Duplicate content is bad
● I need national press coverage

39. Kalicube - Precision Brand Engineering jasonmbarnard
Free tools on https://kalicube.pro

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45. Kalicube - Precision Brand Engineering jasonmbarnard
‘s “Mr Knowledge Panel”