In this presentation, I have explained what is a Google Knowledge Panel and how to get one for your business. Getting a Google knowledge panel greatly helps in getting targeted traffic for your website
Insurers' journeys to build a mastery in the IoT usage
What is google knowledge panel?
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3. Jens Martensson
• It is the block of information you will find on the right side of the google search screen
• It shows details of the particular search query you have entered
• Knowledge panels are types of rich results ( a special brand of results)
• This provides users with a quick preview of the information around the search query or the topic entered
in search
• Google Knowledge Graph is the engine that powers the Google Knowledge panel
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5. • Knowledge panels are information boxes that appear on Google when you search for entities
(people, places, organizations, things) that are in the Knowledge Graph.
• They are meant to help you get a quick snapshot of information on a topic based on Google’s
understanding of available content on the web.
• Knowledge panels are automatically generated, and information that appears in a knowledge
panel comes from various sources across the web.
• In some cases, we may work with data partners who provide authoritative data on specific
topics like movies or music, and combine that data with information from other open web
sources.
ACCORDING TO GOOGLE SUPPORT….
7. Jens Martensson
1. Create your Wikipedia and Wikidata page. Update them frequently
2. Create your Google My Business Acc with all the details filled.
3. Implement a schema markup on your website
4. Submit your site to Google Search Console.
5. Submit your site to various review forums
6. Submit your site to various listings, directories
7. Share on social media as much as possible
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1. Create user-centric content correctly addressing the user’s intent
2. Improve your site’s Domain authority. Higher Domain authority means higher chances of appearing in the
knowledge panel
3. Create a review page on your website with dynamically updating reviews from customers
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