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How To Build A Highly Profitable & Sustainable Cash
Based Physical Therapy Clinic Using The ‘Go To’ Clinic
Formula
Dave O’Sullivan,
BSc (HONS) Physiotherapy,
MSc Strength And Conditioning
WWW.THEGOTOPHYSIO.COM
www.thegotophysio.com
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Courses
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Community
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My current org chart...
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The LAW OF VALUE For Cash-Based Clinics:
“Your true worth is determined by how much more you give in
value than you take in payment”
- The Go-Giver
Step 1. Is Your Clinical Step By Step System That’s Easy To
Understand, Implement, Repeatable And Gets Consistently
Meaningful Results...
The Numbers Don’t Lie....
But I wouldn’t have spotted those problems
without Step 2...
Step 2. Implement The Business Systems That
Allow A Smooth Running Of The Business, A
Great Team Culture And A Consistently
Great Customer Experience
Always Be Building Your Business For Long
Term Sustainable Growth With The End In
Mind...
Just Like A Treatment Plan...
Mission + Vision = Money With Meaning
People Want To Be Part Of Something...
Finding Staff => Onboarding Staff =>
Growing Staff Into Leaders...
Key Systems...
Hire And Fire On Your Team’s Core
Values...
What are you going to be world class at, what
are you NOT going to be world class at?
What are you going to be world class at, what
are you NOT going to be world class at?
Now You Know What Systems You Need In
Place To Deliver World Class Service...
Maximising Your Organic Growth
Channels Before Moving To Paid
Growth Channels...
And then you’ve earned the right to move to
step 3...
Step 3. Keeping The Main Thing The Main
Thing...
If You Are A Solo Practitioner,
Are you spending the RIGHT
amount of TIME on the RIGHT
Positions Each Week?
If You Have Staff, Are You
Trying To Play As One Person
In 11 Positions On The Field
Against A Team Of 11 Players
And Win?
How To Build A Profitable 'Go-To' Clinic Ethically While
Finally Gaining Work-Life Balance THE EASIEST WAY...
Here Is The Mistake I First Made...
Marketing without any
systems in place is like
filling a bucket full of
holes...
Stress, Overwhelm, Bank Balance Leaking...
Back to treating even more patients while your
staff do less work...
And you spend even less at home with your
family and loved ones...
Earn The Right To Grow...
www.thegotophysio.com
Is this making sense so far?
Followed by your biggest takeaway so far in
the comments to help with your retention!
Pop a
www.thegotophysio.com
3 Ways To Grow A Business:
1. Increase the number of customers
2. Increase the average order value
3. Increase the number of times people buy from you
www.thegotophysio.com
The Session 3-4 Patient Progress Slump
www.thegotophysio.com
www.thegotophysio.com
Setting Expectations….
Patients Expectations - Current Reality = Patient’s Level Of Happiness
www.thegotophysio.com
Setting Expectations….
Patients Expectations - Current Reality = Patient’s Level Of Happiness
www.thegotophysio.com
Setting Expectations….
Patients Expectations
Reality
www.thegotophysio.com
Setting Expectations….
Patients Expectations Reality
www.thegotophysio.com
www.thegotophysio.com
www.thegotophysio.com
www.thegotophysio.com
www.thegotophysio.com
www.thegotophysio.com
Next Steps...
www.thegotophysio.com/clinic
WWW.THEGOTOPHYSIO.COM

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How to build a highly profitable & sustainable cash based physical therapy clinic using the go to clinic formula