What we don't learn @colleges is a personal experience of a Physiotherapist Dr. Rajiv Mehta from being a physiotherapist to Physio entrepreneur. Many challenges which Dr Rajiv faced after completing his professional degree in physiotherapy was neither mentioned in any of the text books or discussed by any of his teachers.
Medical Representative Book-Basics of medical science for Pharmaceutical comp...Pharma4ty
Specially designed for the pharmaceutical companies employees for upgradtion of their knowledge as and when needed so that they interact with their customers with confidence.
Doing a facebook post and making a facebook post impactful are two different things. It's important to understand how the engagement is achieved on social media platforms like Facebook.
Medical Representative Book-Basics of medical science for Pharmaceutical comp...Pharma4ty
Specially designed for the pharmaceutical companies employees for upgradtion of their knowledge as and when needed so that they interact with their customers with confidence.
Doing a facebook post and making a facebook post impactful are two different things. It's important to understand how the engagement is achieved on social media platforms like Facebook.
How to choose the correct Private Practice & How to be an excellent Practitio...Kusal Goonewardena
Presented by Elite Athlete APA Titled Sports Physiotherapist - Kusal Goonewardena.
With over 15,000 treatment sessions in sports physiotherapy in private practice Kusal Gooonewardena shares
1. How to choose the correct private practice to work in
2. How to become an excellent practitioner when you get there!
Hope you enjoy.
For more information goto www.EliteAkademy.com
Title: Establishing ROI and Forming Partnerships: Growing mHealth Collectively
Description: In the third session, attendees gain an understanding of best practices to assess new technology from two perspectives. The first is focused on forming partnerships with hospitals and health systems for assessment of new technology with the goal of forming a sound evidence base for use. The second perspective includes assessment of new technologies and implementation into clinical workflow, and how it impacts care transitions and affiliated cost savings. As the mHealth industry matures providers require a detailed accounting of changes in clini
Speakers: Neal Sikka MD & Juan Pablo Segura
Objectives: Compile best practices for evaluating new technology. Discuss the mHealth sales cycle and how hospitals and health systems can take advantage of low cost technology solutions. Evaluate population health management tools which leverage mobile and wireless devices for care transitions, decreasing costs and improving outcomes through community based Care transitions and care coordination technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to choose the correct Private Practice & How to be an excellent Practitio...Kusal Goonewardena
Presented by Elite Athlete APA Titled Sports Physiotherapist - Kusal Goonewardena.
With over 15,000 treatment sessions in sports physiotherapy in private practice Kusal Gooonewardena shares
1. How to choose the correct private practice to work in
2. How to become an excellent practitioner when you get there!
Hope you enjoy.
For more information goto www.EliteAkademy.com
Title: Establishing ROI and Forming Partnerships: Growing mHealth Collectively
Description: In the third session, attendees gain an understanding of best practices to assess new technology from two perspectives. The first is focused on forming partnerships with hospitals and health systems for assessment of new technology with the goal of forming a sound evidence base for use. The second perspective includes assessment of new technologies and implementation into clinical workflow, and how it impacts care transitions and affiliated cost savings. As the mHealth industry matures providers require a detailed accounting of changes in clini
Speakers: Neal Sikka MD & Juan Pablo Segura
Objectives: Compile best practices for evaluating new technology. Discuss the mHealth sales cycle and how hospitals and health systems can take advantage of low cost technology solutions. Evaluate population health management tools which leverage mobile and wireless devices for care transitions, decreasing costs and improving outcomes through community based Care transitions and care coordination technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
What we don't learn @colleges....
1. What we don’t learn @colleges….
Dr. Rajiv Mehta
Director, VELOCITY, New Delhi
Velocity Fitness Clinic
Pitampura
Velocity Pain & Neuro
Rehab Clinic
Paschim Vihar
2. Everybody Loves colleges……
Let me for a moment take you back
to the memories of your college days
Attending classes, studying
non-stop sometime
Having lot of fun with friends
inside & outside college
3. And amidst all our studies,
friends, and fun, we started…
7. Success is measured on different
parameters in real Professional world
How many
centers we
run?
How much
money we
earn?
How many
patients we
see daily?
8. Achieving Success in the Real world
is full of challenges and obstacles
which we never realize in colleges....
9.
10.
11. One of the panelist
Doctor asked me:
Going was good for me as I answered question
after question quite confidently
Until……
How much do you expect
us to pay you for your
services?
No text book has
prepared me for this
Question…..
16. – Work timings
– Time spent with individual patients
– Extent of involvement in other therapy areas and
issues related to personal lives of patients.
My 2nd learning
Appropriate management of the most
valuable resource: TIME
22. Where can I find the Right Customer??
How THIS PATIENT will come to know about my
services/centre
Why THIS PATIENT would prefer my centre over others.
Finding the Right Potential Customer
It is very hard to crack that code…….
After all, It is THIS RIGHT CUSTOMER
who will bring in the MONEY
Hi Friends, I’m Dr. Rajiv Mehta, Director of Velocity Fitness and Pain and Neuro Rehab Clinic.
Let me take this opportunity of thanking the organizing committee of INCPAIIMS 2014 for giving me this opportunity to speak to you all on this very interesting topic – What we don’t learn at Colleges….
This topic is very close to my heart since I’m personally experiencing this from the time I graduated from College.
Everybody Love colleges……
Let me for a moment take you back to the memories of your college days
Attending classes, even studying
non-stop sometime
Having lot of fun with friends
inside & outside college
And we all start dreaming BIG in professional courses for Success after Graduation..
And moment we completed Graduation, we started seeing lot of new opportunities and start getting sweet smell of success..
But what really happens when you embark on the road ahead which promises you success??
There is a word of caution, Success Not Guaranteed……….
Success is measured on different parameters in real Professional world
How many patients we see daily?
How much money we earn?
How many centres we run?
Achieving Success in the Real world is full of challenges and obstacles which we never realize and in colleges....
Let me share story of my 1st interview, it was in Delhi in big Hsp……..I did all the right preparation with all my subjects and my confidence level was quite high
I told Myself that Today is going to be Great Day and surely I would surely get the job with the preparation I have done………..
Going was good for me as I answered question after question quite confidently, Until, one of the panelist doctor asked me: How much do you expect us to pay you for your services?
I didn’t had any answer for this question….
No text book has prepared me for this Question…..
My first learning
Value Yourself before others can value you! It makes sense to be familiar with salary trends in the job market or the fees charged in private practise.
Finally I did got the perfect Job….good salary, benefits, job security and close to home. Also I did my job with sincerity, commitment and lot of passion……..
There were more challenges in waiting………
The patients Demands were
*Personal attention
*Provide services as per their time preferences
*Listen and advise them on their personal issues
Appropriate management of the most valuable resource: TIME
*Work timings
*Time spent with individual patients
*Extent of involvement in other therapy areas and issues related to personal lives of patients
As I progressed in my career in Job, I had a dream of starting my own world class centre for Physiotherapy….
As soon as you start to pursue your dream, your life wakes up and everything has meaning.
It was the time for me to take that jump towards becoming Physio Entrepreneur…….
It was the time for much bigger Challenges
Challenges faced as a Physio Entrepreneur
*Finding the Right Potential Consumer
*Finding the Right People
*Access to capital to scale up business
*Competition &
*Marketing
Where can I find the Right Customer??
It is very hard to crack that code
*How THIS PATIENT will come to know about my services/centre
*Why THIS PATIENT would prefer my centre over others.
After all, It is THIS RIGHT CUSTOMER who will bring in the MONEY
Again, it is the People who build organizations, looking out for the right people is a very imp. Task. I have personally looked into these 5 traits in people I have hired…..
*Integrity
*Discipline
*Passion
*Commitment &
*Respect
Identifying Competition & understanding their TACTICS
After all, competition is the single biggest reason for REDUCING PROFITABILITY
Get your Competitive Advantage
Your own “Unique Selling Proposition” (USP)……It took a long time to get one for myself also
To capitalize on the growth opportunities in the market our financial resources at times gets constrained and we should know the skills to get the capital from investors to fulfill our dreams
But why somebody would invest his money in your business…
It’s only when you have a Good Team and a business model to encash the market opportunities….
And at the End,
it is not Just Promotion of your Business through various advertisement platforms
What Really Matters is……….Efficient Marketing.
Let me confess that even after 15 years of experience in the field, Marketing is something really which requires connecting many dots efficiently and I make it a point to take the help of Marketing professionals often for the same.
Challenges are bound to come, but we should not bow to allow it to become obstacle for us.
I have made my life interesting and meaningful by overcoming these challenges.
From where we started, the role of Physiotherapist in the real professional world is not only what we learn in colleges, but it goes beyond in the fields of Sales, HR, Finance, Marketing and many more….
And I wish you all the success in your Real Professional World!