This document discusses setting up goals and dashboard elements in Google Analytics to measure shopping behavior on automotive dealership websites. It recommends setting 9 goals, including views of new, used, and CPO vehicle detail pages, website leads, phone calls from listings, chats/texts, finance leads, trade appraisals, and incentives/coupons. The document also recommends 9 dashboard widgets to measure metrics like site visits, traffic sources, devices, locations, and top pages. The goals aim to correlate online behaviors with sales and determine weak areas to improve strategies.