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Business Maturity Stages
date
Presented by Kathleen Glass
CEO Oinkodomeo
Business Maturity Stages
© 2015 | www.oinkodomeo.com | 858-361-1680 2
Revenues
Years
Startup
Survival
Takeoff
Success
Maturity
Evolution of Processes
• Start up / Existence (“garage shop”) – simple organizational structure
- Owner/ CEO performs most functions including sales and marketing
• Survival
- Building up a customer base
- Simple organization
- 1 sales manager
- Little or no marketing
• Success / Growth – formalize structure, prepare for high growth
- A time of change
- New leadership might come in
- Functional managers are put in place
- First professional staff members
- Formalizing some processes (financial, marketing, production systems)
• Take-off
- Hire managers for future growth (may replace early hires)
- Complex structure
• Resource Maturity
- Expand management
- Eliminate inefficiencies created by rapid growth
- Extensive, well-developed systems
© 2015 | www.oinkodomeo.com | 858-361-1680 3

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Business maturity stages

  • 1. Business Maturity Stages date Presented by Kathleen Glass CEO Oinkodomeo
  • 2. Business Maturity Stages © 2015 | www.oinkodomeo.com | 858-361-1680 2 Revenues Years Startup Survival Takeoff Success Maturity
  • 3. Evolution of Processes • Start up / Existence (“garage shop”) – simple organizational structure - Owner/ CEO performs most functions including sales and marketing • Survival - Building up a customer base - Simple organization - 1 sales manager - Little or no marketing • Success / Growth – formalize structure, prepare for high growth - A time of change - New leadership might come in - Functional managers are put in place - First professional staff members - Formalizing some processes (financial, marketing, production systems) • Take-off - Hire managers for future growth (may replace early hires) - Complex structure • Resource Maturity - Expand management - Eliminate inefficiencies created by rapid growth - Extensive, well-developed systems © 2015 | www.oinkodomeo.com | 858-361-1680 3

Editor's Notes

  1. Source: Harvard business online